At a Glance
- Tasks: Lead innovative marketing strategies to attract and retain drivers in our UK parking marketplace.
- Company: Join Arrive, a fast-growing tech company transforming urban mobility.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a mission to create livable cities.
- Why this job: Make a real impact on urban mobility while working with cutting-edge AI technology.
- Qualifications: 5+ years in growth marketing with a focus on consumer marketplaces or subscriptions.
The predicted salary is between 58500 - 71500 £ per year.
We've signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us to be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility. Let's grow better, together.
Why this role is remarkable:
- You would join the YourParkingSpace team, part of Arrive, a UK parking marketplace with over 8 million users and hundreds of thousands of spaces, named among Britain's fastest-growing tech companies in The Sunday Times Tech Track 100.
- You would build an AI-native growth motion for the driver side of our UK marketplace, with AI in every campaign, message and test.
- You would own the driver side end to end: winning new drivers, turning first bookings into habits, and growing subscriptions.
- Every driver you win and keep fills a space a host is counting on, so you would see the difference you make quite quickly.
What you will do:
- Win new drivers through paid search, paid social, display and signage, with landing pages built to convert and agencies held to a cost per new driver.
- Move drivers who first book at a car park kiosk or on the web into our app.
- Turn first bookings into habits with CRM messages triggered by what drivers do, and a holdout group on every message so we know what each message earns.
- Grow subscriptions: open up monthly spaces at the car parks we manage, cut subscriber churn, and move subscribers onto Season Plans.
- Run commuter experiments every week, using AI to build creative, write variants and read results, and kill what does not work.
- Plan and forecast paid media budgets with finance, and spend only where we can measure the return.
- Lead the work with product, pricing and data, so the app, prices and campaigns are all built for the same drivers.
The ideal candidate:
- Builds with AI every day, creates their own workflows, and has strong views on how it is changing consumer growth and CRM.
- Has 5+ years in growth marketing, ideally in a consumer marketplace or subscription business, with results they can tie to revenue.
- Has run acquisition and retention together, across paid media, CRM and app adoption, and proved what worked with holdout tests.
- Leads across product, pricing and data teams, and uses behavioural data to find user insight, spot opportunities and run tests.
Reporting to the Digital Marketing Director.
About Arrive:
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It's about more than function; it's about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it's how you Arrive.
Head of Product Marketing - Driver in London employer: Arrive
At Arrive, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. As a Senior Backend Engineer, you will not only have the opportunity to work on impactful projects that drive revenue growth but also benefit from our commitment to employee development through continuous learning and mentorship. Located in a vibrant tech hub, we offer competitive benefits and a supportive environment that values your contributions and promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing - Driver in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arrive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arrive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arrive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arrive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing - Driver in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arrive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arrive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arrive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arrive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arrive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arrive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
