CRM Senior Marketing Manager (12-Month Fixed-Term Contract) in London

We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our entire brand is inspired by the North Star, guiding travelers to their destinations since time began.

Company Overview: YourParkingSpace by Arrive has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress‑free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords, we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users, and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest‑growing tech companies and are the UK’s fastest growing direct operator of car parks.

Role Summary: We are looking for a senior CRM leader to join Arrive on a 12‑month fixed‑term contract, covering maternity leave. As CRM Senior Manager, you will own the full lifecycle marketing function — setting the strategy, building the roadmap, and driving measurable impact across the CRM channels. You will be the sole business owner of our CRM platform, using behavioural insight to shape how we communicate with customers at every stage of their journey. This is a high‑impact, hands‑on role that sits at the heart of our Marketing team, with real influence over how YourParkingSpace grows customer lifetime value.

What You’ll Do:

• Set the strategy and roadmap for lifecycle marketing to grow customers’ lifetime value, using behavioural insight as the backbone of your strategy.
• Shape your ideas and prioritise the initiatives you believe will have the greatest impact across app, email, and push channels.
• Establish a slick test‑and‑learn operation to ship quickly and scale the winners.
• Develop our CRM channels in line with emerging industry trends and tools.
• Evolve the measurement framework to demonstrate the incremental impact of CRM activity on the business.
• Establish clear attribution and incrementality methodologies, including hold‑out testing and A/B experimentation.
• Represent CRM within the wider Marketing department and collaborate cross‑functionally with Product, Engineering, and Data teams.
• Use storytelling and data‑driven business cases to influence stakeholders and secure support for your key projects.
• Report into the Head of Department, who oversees all paid and owned marketing channels.
• Manage your projects upwards clearly — showing progress, flagging blockers, and making the case for what you need to move fast.
• Serve as the sole business owner of our CRM platform, ensuring it is fit for purpose and aligned to your strategic goals.
• Work closely with our external partner to strengthen the relationship.

Your Background:

• 5+ years of CRM or lifecycle marketing experience, ideally within a consumer tech, marketplace, or high‑growth digital business.
• Proven track record of owning a CRM platform end‑to‑end (e.g. OneSignal, MoEngage, Klaviyo).
• Deep hands‑on experience across email, push notifications, and in‑app messaging.
• Strong grasp of segmentation, personalisation, and behavioural triggers.
• Experience building or evolving measurement frameworks, including A/B testing, hold‑out groups, and incrementality analysis.
• Comfortable working cross‑functionally with Product, Engineering, and Data teams.
• A confident communicator who can present strategy, share results, and make a compelling case for investment.

Key Skills:

• Strategic thinking — you can zoom out to set direction and zoom in to execute with precision.
• Platform ownership — you take full accountability for your CRM tools and continuously push to get more from them.
• Data literacy — you are comfortable with dashboards, attribution models, and the numbers behind your decisions.
• Test‑and‑learn mindset — you ship fast, measure honestly, and scale what works without ego.
• Stakeholder influence — you know how to bring people with you, whether that’s a peer in Product or a senior leader who needs a business case.
• Prioritisation — you focus on the 20% of effort that drives 80% of the impact and protect your time accordingly.

Location: Central London office — 3 days per week.

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision‑makers make smarter decisions about urban mobility and ease the experience of travel worldwide.