At a Glance
- Tasks: Lead B2B marketing for RingGo, crafting compelling stories and impactful sales materials.
- Company: Join Arrive, a global leader in urban mobility with a collaborative culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to collaborate across countries and time zones.
- Why this job: Make a real impact on urban mobility while working with diverse teams.
- Qualifications: 3-5 years in B2B SaaS marketing, strong copywriting skills, and CRM expertise.
The predicted salary is between 49500 - 60500 £ per year.
We’ve signed up to an ambitious journey. Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities. Our people and our values help us make it happen. We Arrive Curious, Focused and Together. Our values guide us to be at our best for our customers, the cities and communities we serve, and for ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.
This is a B2B Product Marketing Manager position within Arrive for Business, reporting to the Head of B2B Product Marketing. You will be responsible for RingGo, one of Arrive's three B2B brands, helping UK businesses manage parking for their employees and fleets. As the dedicated product marketer for the brand, you will own the positioning, messaging, and go-to-market strategy for the UK.
Your role involves:
- Creating impactful sales materials the RingGo team will actively utilize.
- Ensuring businesses of every size recognise our comprehensive offerings.
- Collaborating closely with the RingGo sales team, Product, CRM, central marketing teams, and the EasyPark and ParkMobile product marketers within the wider B2B team.
How to make an impact:
- Own RingGo's B2B positioning and messaging, crafting a compelling story that sets us apart in the UK market.
- Build and maintain a robust sales toolkit, including pitch decks, one-pagers, battle cards, talk tracks, objection handling, and customer-facing materials.
- Transform product updates and pricing changes into clear sales narratives and engaging customer communications.
- Collaborate to reach diverse business segments, from freelancers and small businesses to larger fleets, focusing on continuous growth.
- Partner with CRM and lifecycle teams on campaigns for the existing RingGo business base to drive onboarding, adoption, retention, and expansion.
- Work cross-functionally with demand generation, digital, web, and SEO teams to ensure RingGo's business offer is visible and converts effectively online.
- Conduct competitive and market research for the UK, keeping battle cards current, and measure success through asset usage, conversion, pipeline impact, and revenue.
About you:
- You are a collaborative, hands-on product marketer who excels at writing, building, and shipping impactful campaigns.
- You take pride in creating materials that empower sales teams and bring a growth mindset, measuring success by meaningful adoption and revenue.
- You understand diverse B2B buyers across segments and thrive when translating complex features into clear value for finance, operations, and fleet managers.
- Driven by curiosity about the market and competitors, you are a team player who works exceptionally well alongside sales and cross-functional partners.
Your background:
- 3–5 years of tangible experience in B2B SaaS product marketing.
- A proven track record of successful launches and sales enablement that drove measurable adoption and revenue.
- Strong, persuasive copywriting skills with the ability to communicate clearly and inclusively.
- Demonstrated experience and understanding of the UK market.
- Hands-on expertise with CRM and marketing automation tools (e.g., Salesforce, Braze, HubSpot) and analytical tools (e.g., Looker, Google Analytics).
- Comfortable and highly collaborative working with diverse stakeholders across multiple countries and time zones.
About Arrive:
Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space.
B2B Product Marketing Manager in London employer: Arrive
At Arrive, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. As a Senior Backend Engineer, you will not only have the opportunity to work on impactful projects that drive revenue growth but also benefit from our commitment to employee development through continuous learning and mentorship. Located in a vibrant tech hub, we offer competitive benefits and a supportive environment that values your contributions and promotes work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arrive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arrive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arrive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arrive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arrive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arrive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arrive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arrive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arrive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arrive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
