Head of B2G Sales – EU & UK
Location: Berlin, Germany or London, UK
The Opportunity
At Arrive (formerly EasyPark Group and Flowbird), we are reshaping the future of global mobility. We are looking for a dynamic commercial leader to own the strategy and execution of our Upstream B2G business across the UK and Europe. This is not a \”maintain the status quo\” role – following our recent merger, we need a builder and a coach who understands the complexity of selling physical infrastructure (Paystations/Hardware) alongside modern SaaS solutions (HUBs, Global Platform). If you are a hardware sales expert who loves being in the field just as much as you love setting high-level strategy, we want to hear from you.
What You Will Do
- Lead the Strategy & P&L: Define the commercial roadmap for Paystations, Maintenance, and Parts across the EU/UK, setting ambitious goals for revenue and market share growth.
- Drive sales motion and team adoption, and achieve sales quota: Lead a EU/UK region team to adhere to best practices and reach growth goals for hardware, maintenance, and platform product lines.
- Coach & Upskill the team: Audit current capabilities and personally mentor the sales team, teaching them how to structure complex deals, value‑sell hardware, and cross‑sell SaaS solutions.
- Harmonize Operations: Create a \”One Company\” culture, break down silos between legacy teams, and establish a standardized, efficient sales process from lead to implementation.
- Drive Key Relationships: Support the team in closing complex government tenders and nurturing relationships with major private operators (e.g., INDIGO, Q‑PARK, APCOA).
- Bridge HW Product & Sales: Serve as the primary voice of the market, collaborating with Product and Manufacturing teams to streamline the hardware portfolio and ensure solutions meet client needs.
- Create Product Sales overlay to account management teams: Build quota‑carrying sales members that work alongside account management teams owning primary client relationships.
Who You Are
- The Hardware Sales Expert: Deep experience selling technical hardware, machinery, or urban infrastructure, with an understanding of manufacturing costs, supply chains, and maintenance contracts.
- The People Developer: Proven track record of upskilling teams, identifying knowledge gaps, and turning average performers into product experts.
- The Change Agent: Excel in post‑merger or transformation environments, resilient, adaptable, and adept at navigating matrix organizations to get things done.
- The Commercial Strategist: Strong financial acumen (P&L ownership) and proficiency using CRM tools (Salesforce) to drive forecasting accuracy and accountability.
Requirements
- Senior level experience (10+ years) in commercial sales roles, with significant time spent in hardware/technical sales (mobility or parking experience is a massive plus).
- Demonstrated success in leading and training dispersed sales teams.
- Experience working with B2G (Government/Municipal) tenders and contracts.
- Strong command of English; French or other EU languages are an asset.
- Availability and willingness to travel to engage and collaborate with local teams and clients across the EU and UK (approx. 50%).
Why Arrive?
We are the global leader in digital parking and mobility solutions. By joining us, you aren’t just selling machines; you are helping cities become more livable and efficient. We offer a competitive package including base salary, performance bonus, and the chance to leave a tangible mark on a newly formed global powerhouse.
We are committed to creating a diverse and inclusive environment. We welcome applicants of all backgrounds, genders, and perspectives to apply.
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Contact Detail:
Arrive Recruiting Team