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- Tasks: Lead marketing strategies for innovative utility products and create engaging content.
- Company: Join Arqiva, a top player in UK broadcast and smart utilities.
- Benefits: Enjoy a competitive salary, bonus, private medical, and flexible working options.
- Why this job: Be part of a forward-thinking team driving sustainable solutions in a dynamic industry.
- Qualifications: Experience in B2B product marketing, especially in utilities or tech; strong communication skills required.
- Other info: Flexible hybrid work model with opportunities for personal and professional growth.
The predicted salary is between 48000 - 68000 £ per year.
Location: We operate a flexible, hybrid working environment with the candidate required to travel to our London office twice a week.
We offer:
- Up to £68K base salary
- 10% Bonus
- Private Medical
- 25 days annual leave
- Access to our comprehensive flexible benefits including discounts on big brands, wellness and employee assistance programmes, gymflex, buy and sell annual leave, travel and dental insurance
Overview:
Arqiva is a leading provider of Managed Technology Services, and sits at the heart of the broadcast and utilities sectors. We work in partnership with our customers to meet everyone’s demand for information, content and entertainment and enabling a switched-on world to flow. In the utilities arm, our advanced, secure, and dedicated networks support the management of critical data for a range of smart metering networks in the energy and water sectors. As a UK critical national infrastructure provider, we’re trusted to deliver by the country’s biggest utility brands on their journey to a smarter, greener and more efficient tomorrow.
The role:
- Develop and execute go-to-market (GTM) plans for new and existing products and services, ensuring alignment with sales and product teams
- Craft compelling messaging and value propositions highlighting capabilities and business impact
- Build high-quality marketing content for multitude of channels and purposes
- Equip the sales team with tools, collateral, competitive insights and training to effectively communicate the value of our products, solutions and portfolio
- Support the analysis of market trends, customer needs and competitor positioning to refine our marketing strategies
- Work with customers to develop success stories and testimonials that showcase the impact of our solutions
- Measure and analyse the effectiveness of product marketing initiatives, adjusting strategies as needed to maximise impact
The person:
- Exceptional B2B product marketing experience, preferably in utilities, SaaS or managed technology services
- Ability to translate complex technology into clear, compelling messages - previous experience with ABM is a plus
- Proven ability to develop engaging, high impact marketing collateral and campaigns to tell a great story
- Experience working with cross-functional teams, including sales, product management and external partners
- Passion for staying ahead of industry trends and understanding customer challenges
- Excellent communication and stakeholder management skills
- Proficiency in marketing automation tools, content management systems and performance tracking
- Experience working with, and managing, agencies
Why join Arqiva?
We are the undisputed leader in UK TV and radio broadcast, and the UK’s leading Smart utilities platform. This means we have a strong heritage and foundation for future growth for you to grow your career with us. Our journey is to transition global media distribution to cloud solutions, where we aim to double our revenue and continue to grow by being an innovator of scalable solutions for new connectivity sectors. We have opportunities in new technology applications and products, you will have opportunities to learn and develop with us.
Your wellbeing:
Our wellbeing mission is to help our people to be the best version of themselves at work and still have the time and energy to live a full life outside of work. Our focus for 2025 is to Win, Grow, Go Faster – find out more, contact us and apply!
Inclusive Arqiva:
Our networks include our Diversity Ambassadors, Eldercare, Spectrum, Working Families, Pride, Veterans and Inspiring Women – join and contribute to our active networks!
Product Marketing Manager (14 month FTC) employer: Arqiva
Contact Detail:
Arqiva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (14 month FTC)
✨Tip Number 1
Familiarise yourself with Arqiva's products and services, especially in the utilities sector. Understanding their offerings will help you articulate how your skills can contribute to their go-to-market strategies.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on industry trends related to utilities and managed technology services. Being knowledgeable about current challenges and innovations will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss specific examples of your previous B2B product marketing successes. Highlighting measurable outcomes from your past campaigns will showcase your ability to drive results in a similar role.
We think you need these skills to ace Product Marketing Manager (14 month FTC)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Product Marketing Manager position. Understand the key responsibilities and required skills, especially in B2B product marketing and utilities.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly in the utilities or technology sectors. Use specific examples that demonstrate your ability to craft compelling messaging and develop go-to-market strategies.
Craft a Strong Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your background aligns with Arqiva's mission and values, and provide examples of how you've successfully managed marketing initiatives in the past.
Highlight Relevant Skills: In your application, emphasise your proficiency in marketing automation tools and your experience working with cross-functional teams. Mention any familiarity with account-based marketing (ABM) as it is a plus for this role.
How to prepare for a job interview at Arqiva
✨Understand the Company and Its Values
Before your interview, take some time to research Arqiva's mission, values, and recent projects. Understanding their commitment to a smarter, greener future will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your B2B Product Marketing Experience
Be prepared to discuss your previous experience in B2B product marketing, especially within utilities or managed technology services. Highlight specific campaigns you've worked on and how they contributed to business growth, as this will resonate well with the interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical marketing challenges or to describe how you would approach developing go-to-market strategies. Practising these scenarios can help you articulate your thought process and problem-solving skills effectively.
✨Demonstrate Your Communication Skills
As the role requires excellent communication and stakeholder management skills, be ready to provide examples of how you've successfully communicated complex ideas to different audiences. This could include crafting compelling messaging or collaborating with cross-functional teams.
