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- Tasks: Plan and execute digital marketing campaigns to boost brand awareness and revenue.
- Company: Join a forward-thinking company with a flexible, hybrid work culture.
- Benefits: Up to £55,000 salary, generous pension, wellbeing programme, and learning opportunities.
- Other info: Collaborative team atmosphere with opportunities for personal and professional growth.
- Why this job: Make an impact in B2B marketing while developing your skills in a dynamic environment.
- Qualifications: Experience in B2B marketing campaigns and strong analytical skills required.
The predicted salary is between 55000 - 55000 £ per year.
We operate a flexible, hybrid working environment – requirement to travel to either our Winchester or London office up to twice a week.
Up to £55,000 10% bonus
Work Life Smarter – our commitment to a flexible and hybrid working culture
Generous pension scheme starting at 6% rising to 10%
A unique wellbeing programme that looks after the whole you
Access to multiple learning platforms to support your individual development
Active and diverse networks that build community, support wellbeing and advocate for change
A comprehensive set of benefits including discounts on big brands, gymflex memberships and paid volunteering leave.
Role overview
The Demand Generation Manager (B2B) is responsible for planning, executing and optimising digital and integrated marketing campaigns that drive audience awareness, engagement and revenue growth. Working closely with internal stakeholders and external agencies, the role develops compelling go‑to‑market strategies, supports product launches and uses data‑driven insight to improve campaign performance, strengthen brand presence and contribute directly to customer acquisition, retention and growth.
Accountabilities
- Supports creation of content that positions Arqiva as an authority in the markets it serves
- Implements campaign plans to increase audience awareness and engagement
- Tracks the effectiveness of marketing activity, adapting campaign plans as required to achieve KPIs and objectives
- Supports marketing activities, projects and tasks as required, including participation in external events where Arqiva has a presence or internal events e.g. to build knowledge stars/colleague development
- Works with teams across Arqiva to increase the reach of social media activity, evangelising our social media strategy and encouraging and supporting team members to engage with social media content
- Works closely with Arqiva’s marketing agency as required, including on the development of campaign themes, campaign strategy and marketing assets
- Promotes the role that marketing plays in the acquisition, retention and growth of customers – and therefore its contribution to the growth of Arqiva
- Implements brand strategy, ensuring consistency across marketing channels
- Ensures consistency in brand positioning, messaging and identity guidelines
- Develops marketing plans, working with key stakeholders
- Creates compelling go‑to‑market strategies, supported by relevant teams including data and analytics
- Supports product launches and product‑related promotional activities
Skills
- Competency in project management principles and practices to coordinate marketing projects, track progress, and ensure timely delivery of marketing materials and initiatives
- Strong time management and able to manage multiple projects simultaneously
- Understanding of the technology sector and Arqiva’s target markets and customer segments
- Strong analytical skills and understanding of measurement of marketing initiatives and ROI
- Excellent communication and collaboration skills to work effectively with internal and external stakeholders
Knowledge & Experience
- Experience planning and delivering marketing campaigns targeted at B2B audiences
- Experience working on objective‑led digital marketing campaigns
- Extensive knowledge of best practice and trends in social media marketing
- Experience working on content creation would also be useful
Digital Campaign & Demand Generation Manager (B2B) in London employer: Arqiva
Contact Detail:
Arqiva Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Campaign & Demand Generation Manager (B2B) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and projects. This is your chance to demonstrate your expertise in digital marketing and demand generation – make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think of ways you can contribute. We want to see that you’re genuinely interested in what we do at Arqiva!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t forget to follow up after applying – a little persistence goes a long way!
We think you need these skills to ace Digital Campaign & Demand Generation Manager (B2B) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Campaign & Demand Generation Manager. Highlight your experience with B2B marketing campaigns and any relevant achievements that showcase your skills in driving audience engagement and revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our mission at StudySmarter. Be sure to mention specific projects or experiences that demonstrate your expertise in digital marketing.
Showcase Your Analytical Skills: Since this role involves tracking campaign effectiveness, make sure to highlight your analytical skills. Share examples of how you've used data-driven insights to improve marketing performance in past roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Arqiva
✨Know Your Stuff
Make sure you understand the ins and outs of digital marketing, especially in a B2B context. Brush up on recent trends, tools, and strategies that are relevant to the role. This will not only help you answer questions confidently but also show your genuine interest in the field.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed in the past. Be ready to discuss the objectives, your approach, and the results. Use metrics to back up your claims, as numbers speak volumes in marketing!
✨Be Ready to Collaborate
Since this role involves working closely with various teams and external agencies, be prepared to discuss how you’ve successfully collaborated in the past. Highlight your communication skills and any experience you have in managing cross-functional projects.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the company’s current marketing strategies, challenges they face, or how they measure campaign success. This shows you're engaged and thinking critically about how you can contribute.