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For Companies At a Glance
- Tasks: Lead sales and events teams to drive revenue growth across our hotel portfolio.
- Company: Join the Arora Group, a dynamic leader in the hospitality industry.
- Benefits: Be part of a culture built on ambition, integrity, and innovation.
- Why this job: Shape the success of top hotel brands and make a real impact.
- Qualifications: Proven leadership in sales or events within hospitality; strong commercial acumen.
- Other info: Collaborate with world-leading brands and develop high-performing teams.
The predicted salary is between 43200 - 72000 £ per year.
The Arora Group is seeking an accomplished Director of Sales & Events - Arora Hotels to lead commercial performance across our diverse hotel portfolio. This pivotal role drives revenue growth and market share by strategically overseeing all sales and events functions, both at the property and central levels.
Key Responsibilities
- Lead and inspire sales and events teams to deliver exceptional commercial results across corporate, transient, group, and event segments.
- Partner closely with Hotel General Managers and the Chief Commercial Officer to define and implement performance metrics, standards, and accountability frameworks.
- Foster strong internal and external relationships to maximise sales opportunities and enhance client engagement.
- Align sales and events strategies with brand initiatives from our franchise partners — Accor, IHG, Marriott, and Hilton.
- Collaborate with the Director of Revenue & Distribution and the Director of Marketing & Communications to execute a fully integrated commercial strategy.
- Champion a culture of excellence, collaboration, and continuous improvement within the commercial function.
Candidate Profile
- Proven leadership experience in sales, events, or commercial strategy within a multi-brand hotel or hospitality environment.
- Strong commercial acumen, with the ability to interpret market data and drive performance.
- Exceptional relationship-building and stakeholder management skills.
- Demonstrated success in developing high-performing teams and achieving revenue targets.
- Bachelor’s degree or equivalent experience.
Why Join Us
As part of the Arora Group’s senior commercial leadership team, you’ll play a key role in shaping the success of one of the UK’s most dynamic hotel portfolios — working with world-leading hospitality brands and contributing to a culture built on ambition, integrity, and innovation.
Group Director of Sales & Events in London employer: Arora Group Head Office
Contact Detail:
Arora Group Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Director of Sales & Events in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals at events or through social media. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show your passion during interviews! When you’re discussing your experience, make sure to highlight your enthusiasm for sales and events in the hospitality sector. Let them see how much you care about driving revenue and creating memorable experiences.
✨Tip Number 3
Research the company inside out! Understand their brand values and recent achievements. This will help you tailor your conversations and demonstrate how you can align with their goals, especially when it comes to collaborating with their franchise partners.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you note expressing your appreciation for the opportunity. It’s a simple gesture that shows your professionalism and keeps you top of mind.
We think you need these skills to ace Group Director of Sales & Events in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Group Director of Sales & Events role. Highlight your leadership experience in sales and events, and don’t forget to mention any successes in driving revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've led teams to success and built strong relationships in the hospitality industry.
Showcase Your Commercial Acumen: We want to see your understanding of market data and performance metrics. In your application, include instances where you've interpreted data to drive results. This will show us you have the commercial savvy we’re looking for!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with the Arora Group.
How to prepare for a job interview at Arora Group Head Office
✨Know Your Numbers
Make sure you’re familiar with key performance metrics relevant to the hospitality industry. Understand how revenue growth and market share are measured, and be ready to discuss how you've driven these in your previous roles.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership experience, especially in sales and events. Think about times when you inspired teams or improved performance, and be ready to share these stories during the interview.
✨Build Relationships
Demonstrate your relationship-building skills by discussing how you’ve fostered strong connections with stakeholders in the past. Be prepared to explain how you would approach collaboration with Hotel General Managers and other key players at The Arora Group.
✨Align with Brand Initiatives
Research the brands associated with The Arora Group, like Accor and Marriott. Be ready to talk about how you can align sales and events strategies with their initiatives, showing that you understand the importance of brand consistency in driving commercial success.
