Online Trading Executive

Job Title: Global Email & Loyalty Executive Location: Unit 6 Great West Trading Estate, Great West Road, Brentford, Middlesex, Contract : Full time Reporting to: Global Head of Digital Aromatherapy Associates has been sharing the therapeutic powers of essential oils for over 35 years. The Brand was founded in 1985 by Geraldine Howard & Sue Beechey, therapists that had trained under the renowned aromatherapist Micheline Arcier, who can be traced back to the modern-day founders of aromatherapy. It was then that they experienced first-hand the powerfully positive effects of essential oils on our physical and emotional wellbeing. The brand is present in over 50 markets globally with Regional Sales offices in the UK, US and Hong Kong. Distribution is across Spa, Retail, Online Retailers, E-commerce and Distributor partners. As aromatherapy experts, our vision has remained constant for a generation – sharing the power and therapeutic effects of natural essential oils. Expertly hand-blended in our London laboratory, our essential oils and unique active botanicals have created innovations in body and skincare. We take a mindful approach to the origins, workers wellbeing and certification of all our oils and botanicals, with a commitment to evolving our support for global community projects. Our sustainability vision is an ongoing endeavour, along with our desire to create the very best aromatherapy products, so you can enjoy beautiful, glowing, healthy skin, free from harsh chemicals and unnecessary synthetics. Act as an ambassador of a world-class brand and deliver our products and services in accordance with the Standard Operating Procedures to ensure customers receive the expected and desirable level of customer service through a sincere approach of professionalism, valuable parting of knowledgeable advice, unsurpassed quality of delivery and genuine attention to customer fulfilment and experience. We are seeking an Global Email & Loyalty Executive to lead and enhance our email marketing and loyalty platforms for our brand, catering to our global customers. This role is dedicated to creating impactful email campaigns and flows that engage audiences, boost store traffic, and drive online sales conversions, while integrating and optimising our loyalty program into our overall digital marketing strategy. Handle day-to-day operations across online touchpoints (email marketing and loyalty program through YotPo) to ensure effective campaign execution and continuous optimization to achieve KPIs (new member acquisition & retention, engagement, sales, and profitability) Oversee the end-to-end execution of email campaigns, including campaign setup, scheduling, segmentation, copywriting and A/B testing Develop and optimise email templates tailored for various campaigns and audience segments, ensuring brand alignment and seamless user experience Collaborate cross-functionally with brand, design, operations, and finance teams to ensure strategic alignment and increase the value of collaboration Collaborate with loyalty program provider YotPo to continually optimise the program and drive performance including but not limited to sales, customer acquisition and retention Monitor and analyse email campaign performance, providing actionable insights to optimise performance Write conversion-focused copy to boost click-through rates and other key performance metrics such as open rates Excellent organisational skills with the ability to juggle multiple projects and meet deadlines ~ Analytical mindset to interpret data and optimise campaign performance ~ Creative thinker with exceptional copywriting abilities and a keen eye for detail ~ Experience with reporting performance to wider marketing teams Aromatherapy Associates is dedicated to fostering a workplace that values diversity, equity, and inclusion. We believe that a diverse workforce leads to richer discussions, innovative ideas, and better outcomes for our team and the communities we serve.