At a Glance
- Tasks: Lead the DTC team to drive sales and growth through innovative strategies.
- Company: Join Aromatherapy Associates, a pioneer in essential oils with a family culture.
- Benefits: Enjoy 25 days leave, private healthcare, and exclusive product discounts.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Be part of a purpose-driven brand making a real impact on wellbeing.
- Qualifications: 7+ years in e-commerce, strong leadership, and analytical skills required.
The predicted salary is between 54000 - 66000 £ per year.
Aromatherapy Associates has been sharing the therapeutic powers of essential oils for over 40 years. The brand is present in over 40 markets globally with regional offices in the UK, US and Hong Kong. Distribution is across Spa, Retail, Online Retailers, E-commerce and Distributor partners. Our award-winning blends have gained recognition across the beauty world for their transformative effects on the mind, body and skin. We care deeply about the ingredients we use and how we deliver them to you. Our sustainability vision is an ongoing endeavour, along with our desire to create the very best aromatherapy products.
Code of Best Practice: Act as an ambassador of a world-class brand and deliver our products and services in accordance with the Standard Operating Procedures to ensure customers receive the expected and desirable level of customer service through a sincere approach of professionalism, valuable parting of knowledgeable advice, unsurpassed quality of delivery and genuine attention to customer fulfilment and experience.
Our Values: Positive Intent – Professionalism – Trust – Adaptability – Ownership – Solution Orientated
Overview of the Role: Reporting into the Global Head of Marketing, Digital & Innovation, the Head of DTC is responsible for the leadership of the DTC team, providing strategic direction, building and executing plans that deliver the sales and profit budget for the channel. DTC is a priority channel for Aromatherapy Associates and we require accelerated growth plans over the next 3 years.
Key Responsibilities:
- Team Leadership & Line Management: Ensuring that all Aromatherapy cultural values are met by all team members, managing performance effectively, ensuring regular 121s, running effective team meetings, and ensuring all team members have up-to-date Job Descriptions, Annual Objectives and Career Development Plans.
- General Channel Leadership: Writing and executing a channel strategy that delivers accelerated and profitable growth, building an annual plan and budget for the channel, managing the full channel P&L, and representing the needs of the channel with internal functions.
- Channel Specific: Provide oversight and support across website UX & conversion, CRM, product set up & stock management, and technical capability improvements.
- Creative, Social, Content: Work in partnership with the Brand team to deliver organic & social commerce, DTC creative/copy production, and content production for all digital channels.
Person Specification: Minimum of 7 years’ E-commerce experience, highly numerical, self-motivated, highly commercial, organised, excellent line-manager, advanced Excel user, and advanced Google Analytics user.
What We Offer: Broad exposure and ownership across ecommerce, CRM, trading, paid media, and CRO within a lean, senior team, direct mentorship from experienced Ecommerce and CRM manager, hands-on experience with a modern DTC stack, hybrid working model, competitive salary, and numerous benefits including annual leave, private healthcare, life insurance, enhanced leave policies, career development support, and opportunities to give back to communities.
Head of DTC in Brentford employer: Aromatherapy Associates
Aromatherapy Associates is an exceptional employer that fosters a family-oriented culture, prioritising employee wellbeing and professional growth. With a commitment to sustainability and a purpose-driven ethos, employees enjoy competitive benefits, including generous leave, private healthcare, and tailored development plans, all while working with a respected brand at a pivotal moment in its global expansion. The hybrid working model from our Brentford HQ allows for flexibility, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of DTC in Brentford
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Aromatherapy Associates are looking for when hiring for a Head of DTC.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Aromatherapy Associates for the Head of DTC, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Aromatherapy Associates as a Head of DTC, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Aromatherapy Associates’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of DTC.
We think you need these skills to ace Head of DTC in Brentford
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Aromatherapy Associates, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Aromatherapy Associates's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Aromatherapy Associates. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Aromatherapy Associates
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Aromatherapy Associates uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Aromatherapy Associates. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
