At a Glance
- Tasks: Lead digital channels and enhance customer experience for a premium wellness brand.
- Company: Aromatherapy Associates, a respected British wellbeing brand with global reach.
- Benefits: Competitive salary, 25 days leave, wellness perks, and private healthcare.
- Other info: Join a purpose-driven culture with opportunities for personal and professional growth.
- Why this job: Step into management and make a real impact in a thriving ecommerce environment.
- Qualifications: 2-3 years in ecommerce or digital roles, hands-on Shopify experience required.
The predicted salary is between 29700 - 36300 £ per year.
Aromatherapy Associates is a premium British wellbeing brand with a thriving direct-to-consumer business across the UK, US, and global markets. Our digital channels are where the brand comes to life for thousands of customers, and we're looking for a Digital Manager to take ownership of them. This role is for an ambitious operator ready to step up from an executive role into their first management position, motivated by driving value to a small business with 41 years of heritage in global premium spas and retailers.
About the job
You'll sit at the heart of our ecommerce and digital team, partnering with the Senior Global Ecommerce & CRM Manager to drive customer experience and trading performance across the Shopify website; supporting the senior manager with conversion rate optimisation alongside campaigns, content, promotions, and the insight that shapes what we do next. This is a role with real breadth and real ownership. One day you're bringing a seasonal campaign to life on site; the next you're pulling performance data that feeds directly into trading decisions, or spotting a customer insight that changes our next activation or new customer journey onsite. You'll see the full picture of how a premium wellness brand trades, with senior specialists around you who are genuinely invested in your development.
Why This Role Exists
Our Senior Ecommerce & CRM Manager currently cover multiple channels spanning strategy, execution, BAU, and seasonal activations. This role creates a dedicated owner for the executional and tactical work that keeps the business trading well, freeing the wider team to focus on strategy and growth. You'll join at a point where your contribution is immediately visible and genuinely valued, with the room and the mentorship to grow into a confident manager who owns their channels end to end.
Key Responsibilities
- Customer Service Support: Triage and action customer service tickets relating to the online store, orders, and promotions. Draft responses for edge cases and complex queries in brand tone of voice, escalating commercial or technical issues where needed.
- Site Content & Merchandising: Own product page copy updates, assist with seasonal content refreshes and campaign switch-overs, QA new pages and landing experiences, and raise/track development tickets for site changes.
- Daily & Weekly Trading Reporting & Tactical Execution: Ownership of the relationship between eCommerce and the Paid Media function (internal and external stakeholders) with campaign tracker maintenance, asset coordination, and landing page requirements.
- Daily Trouble Shooting Website or Feed Issues: Support the Global Senior eCommerce & CRM Manager with quality assurance (QA), troubleshooting website issues, raising well-documented tickets with the dev agency and following them through to resolution.
- Agile AI Tools & Canva Usage for Onsite Updates: Ownership of creative changes and copywriting onsite when needed to shorten lead times.
- Weekly Agency Support Across CRM, Creative Production & Developers: Support agency correspondence. Briefing, chasing updates, and tracking deliverables across development and marketing partners.
- Monthly Research & Customer Insight: Compile competitor benchmarking reports, monitor customer reviews and feedback for emerging themes, and collate on-site search and Microsoft Clarity data to inform CRO and content priorities.
Person Specification
Must-haves:
- 2–3 years' experience in an ecommerce, digital, or marketing role, ideally at executive or senior executive level and ready to step into your first management position.
- Hands-on Shopify experience — confident navigating admin, updating products and content day to day.
- Proven experience of conversion rate optimisation techniques and landing page creation.
- Confidence with data — able to pull, sanity-check, and present figures from analytics tools (Shopify, GA4, Triple Whale, or similar a plus).
- A proactive, curious mindset — someone who spots issues, takes ownership, and suggests improvements rather than waiting to be told.
- Highly organised, able to juggle recurring admin, briefs, and ad hoc requests without dropping the ball.
Nice-to-haves:
- Ability to create and resize assets in Canva, if you have experience with Figma this would be great but not essential.
- Strong written communication with an eye for detail, comfortable adapting to a premium brand tone of voice.
- A genuine interest in beauty, wellness, or premium consumer brands is a real advantage.
- Experience working alongside developers and raising technical tickets.
- Experience corresponding with customer services teams to support them resolve any technical web tickets.
What We Offer:
- Broad exposure and ownership across ecommerce, CRM, trading, paid media, and CRO within a lean, senior team.
- Direct mentorship from experienced Ecommerce and CRM manager as you step into your first management role, with clear escalation paths.
- Hands-on experience with a modern DTC stack: Shopify, Klaviyo, Triple Whale, GA4, Microsoft Clarity, and Yotpo/Trustpilot Customer Reviews tool.
- The chance to grow with the role as our DTC business scales across the UK, US, and global markets.
- Hybrid working model with Brentford HQ.
- Competitive salary and loads of benefits such as: 25 days of annual leave, plus bank holidays and an additional Wellness Day dedicated to enhancing your personal wellbeing, monthly product allowance & discount for friends & family, Vitality private healthcare, life insurance, enhanced maternity, paternity, adoption & dependent leave, long service awards, the chance to work with a respected wellbeing brand at a pivotal moment in its growth, a purpose-driven culture with a commitment to sustainability and wellbeing, opportunities to experience treatments, test new products and enjoy exceptional staff perks, career development supported by tailored Personal Development Plans, as a certified B Corp organisation, we provide two paid volunteering days each year so employees can give back to their communities, exclusive access to our wellbeing products and treatments.
Digital Manager in Brentford employer: Aromatherapy Associates
Aromatherapy Associates is an exceptional employer that fosters a vibrant and innovative work culture, perfect for creative minds looking to make a significant impact in the digital landscape. With a strong emphasis on employee growth and development, team members are encouraged to explore new ideas and expand their skills, all while enjoying the unique benefits of working in a dynamic environment that values collaboration and creativity. Located in a thriving area, employees benefit from a supportive community and access to exciting industry trends, making it an ideal place for those passionate about social media and digital content.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Manager in Brentford
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Aromatherapy Associates are looking for when hiring for a Digital Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Aromatherapy Associates for the Digital Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Aromatherapy Associates as a Digital Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Aromatherapy Associates’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Manager.
We think you need these skills to ace Digital Manager in Brentford
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Aromatherapy Associates, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Aromatherapy Associates's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Aromatherapy Associates. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Aromatherapy Associates
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Aromatherapy Associates uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Aromatherapy Associates. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
