Assistant Store Manager

JOIN A BRAND REDEFINING NATURAL WELLBEING. Caring for people and the living world is at the heart of everything we do. At Aroma-Zone, we believe natural wellbeing should be accessible, effective and grounded in transparency and scientific expertise. By joining us, you become part of a collective journey built on curiosity, knowledge-sharing and positive impact.

Location: London (Westfield White City)

Contract: Permanent

Hours: Full-time (including weekends and peak trading periods)

Your Day-to-day Responsibilities:

• Maintain a strong presence on the shop floor and ensure guest care and attentiveness remain at the heart of the experience at all times.
• Support total guest satisfaction through meaningful welcome, thoughtful advice, attentive service, and overall well-being.
• Minimise queue times by coordinating till availability and guiding guests to the most efficient checkout point.
• Ensure the boutique is perfectly presented at all times: from commercial displays to product replenishment, organisation, cleanliness, and visual harmony – including window displays, tester stations, the workshop area, storage, and shared team spaces.
• Manage stock with care and precision, ensure timely replenishment and aim for zero stock-outs.
• Propose and implement guest-facing communication tools and boutique animations, as well as organisational tools to improve both the guest experience and internal efficiency.
• Proactively suggest improvements across product, process, or technical areas and help coordinate and contribute to action plans that bring these to life.

Team Management:

• With your Manager, lead, organise, and energise the boutique team.
• Continuously train the team on the Aroma-Zone concept, brand philosophy, product range, and customer care techniques, as well as health & safety and how to manage challenging situations.
• With your Manager, help cultivate motivation, engagement, and high performance across the team.
• Ensure all staff understand and follow internal processes and procedures.
• In your Manager’s absence, manage team schedules, liaise with temporary staffing agencies and the People Team.
• Also in the absence of the Boutique Manager, lead and support all teams including boutique, workshop (if present), tills and stock on a range of daily activities such as welcoming guests, advising, processing sales, running workshops in aromatherapy and homemade cosmetics, and ensuring stock is effectively replenished and maintained.

Operations & Store Organisation:

• Oversee daily store operations from open to close, ensuring consistency and excellence.
• Monitor till activity, ensure bank deposits are correctly managed, and coordinate financial reporting with the Accounts Department.
• Promote a safe and serene environment by anticipating risks and calmly handling any high-pressure or sensitive situations.
• Ensure equipment and facilities are clean, functional, and regularly maintained.
• Make sure the boutique environment truly reflects our brand universe – through its visual details, scent, lighting, and sound – and helps create an unforgettable experience for every guest.

Performance Indicators:

• Achievement of revenue targets.
• Achievement of Average Basket and Star Product sales targets.
• Achievement of customer identification targets and data quality.
• Achievement of guest satisfaction targets (NPS score).
• Control of staffing costs.
• Minimisation of known and unknown stock losses.

What We Are Looking For:

Professional Knowledge:

• Hold a qualification in Commerce/Retail.
• Have proven experience in high-footfall retail environments.
• Knowledge in beauty, cosmetics, and skincare.
• Understand natural and organic products, essential oils, and related treatments.
• Confident in commercial techniques such as welcoming, advising, selling, and guest retention.
• Proficient in office software, point-of-sale systems, and familiar with performance metrics and reporting.
• Experience in beauty, skincare or wellness is a bonus.
• Speaking French is a bonus.

Personal Qualities:

• A true team player and recognised people leader with natural coordination, fairness, diplomacy, and a coaching mindset.
• Great communicator who is approachable and available to both guests and teammates.
• Thrives on the shop floor and deeply values service and sales impact.
• Multitasker with energy, initiative, and a business-driven spirit focused on delivering results.
• Good listener, able to identify guest needs and turn them into recommendations or solutions.
• Stays calm and effective in fast-paced or high-pressure moments.
• Detail-driven, visually sensitive, and fully aligned with the brand’s values and aesthetics – always putting the guest at the centre of every decision.

WORKING HOURS:

Full Time 40 Hours. Flexibility required: weekends / evenings.

WORKING AT AROMA-ZONE:

We aim to create a workplace where people feel respected, supported and able to grow. Learning and collaboration are part of everyday life, and we encourage everyone to develop their skills over time.

INCLUSION:

We are committed to building an inclusive workplace and welcome applications from people of all backgrounds.