Assistant Store Manager

JOIN A BRAND REDEFINING NATURAL WELLBEING

Caring for people and the living world is at the heart of everything we do. At Aroma-Zone, we believe natural wellbeing should be accessible, effective and grounded in transparency and scientific expertise.

By joining us, you become part of a collective journey built on curiosity, knowledge-sharing and positive impact.

Location: London (Westfield White City)

Contract: Permanent

Hours: Full-time (including weekends and peak trading periods)

Your Day-to-day Responsibilities

• Maintain a strong presence on the shop floor and ensure guest care and attentiveness remain at the heart of the experience at all times
• Support a total guest satisfaction through through meaningful welcome, thoughtful advice, attentive service, and overall well-being
• Minimise queue times by coordinating till availability and guiding guests to the most efficient checkout point
• Ensure the boutique is perfectly presented at all times: from commercial displays to product replenishment, organisation, cleanliness, and visual harmony – including window displays, tester stations, the workshop area, storage, and shared team spaces
• Manage stock with care and precision, ensure timely replenishment and aim for zero stock-outs
• Propose and implement guest-facing communication tools and boutique animations, as well as organisational tools to improve both the guest experience and internal efficiency
• Proactively suggest improvements across product, process, or technical areas and help coordinate and contribute to action plans that bring these to life

Team Management

• With your Manager, lead, organise, and energise the boutique team
• Continuously train the team on the Aroma-Zone concept, brand philosophy, product range, and customer care techniques, as well as health & safety and how to manage challenging situations
• With your Manager, help cultivate motivation, engagement, and high performance across the team
• Ensure all staff understand and follow internal processes and procedures
• In your Manager’s absence, manage team schedules, liaise with temporary staffing agencies and the People Team
• Also in the absence of the Boutique Manager, lead and support all teams including boutique, workshop (if present), tills and stock on a range of daily activities such as welcoming guests, advising, processing sales, running workshops in aromatherapy and homemade cosmetics, and ensuring stock is effectively replenished and maintained

Operations & Store Organisation

• Oversee daily store operations from open to close, ensuring consistency and excellence
• Monitor till activity, ensure bank deposits are correctly managed, and coordinate financial reporting with the Accounts Department
• Promote a safe and serene environment by anticipating risks and calmly handling any high-pressure or sensitive situations
• Ensure equipment and facilities are clean, functional, and regularly maintained
• Make sure the boutique environment truly reflects our brand universe – through its visual details, scent, lighting, and sound – and helps create an unforgettable experience for every guest
• Performance Indicators
• Achievement of revenue targets
• Achievement of Average Basket and Star Product sales targets
• Achievement of customer identification targets and data quality
• Achievement of guest satisfaction targets (NPS score)
• Control of staffing costs
• Minimisation of known and unknown stock losses

What We Are Looking For

Professional Knowledge

• Hold a qualification in Commerce/Retail
• Have proven experience in high-footfall retail environments
• Knowledge in beauty, cosmetics, and skincare
• Understand natural and organic products, essential oils, and related treatments
• Confident in commercial techniques such as welcoming, advising, selling, and guest retention
• Proficient in office software, point-of-sale systems, and familiar with performance metrics and reporting
• Experience in beauty, skincare or wellness is a bonus
• Speaking French is a bonus

Personal Qualities

• A true team player and recognised people leader with natural coordination, fairness, diplomacy, and a coaching mindset
• Great communicator who is approachable and available to both guests and teammates
• Thrives on the shop floor and deeply values service and sales impact
• Multitasker with energy, initiative, and a business-driven spirit focused on delivering results
• Good listener, able to identify guest needs and turn them into recommendations or solutions
• Stays calm and effective in fast-paced or high-pressure moments
• Detail-driven, visually sensitive, and fully aligned with the brand’s values and aesthetics – always putting the guest at the centre of every decision

WORKING HOURS

• Full Time
• 40 Hours
• Flexibility required: weekends / evenings

WORKING AT AROMA-ZONE

We aim to create a workplace where people feel respected, supported and able to grow.

Learning and collaboration are part of everyday life, and we encourage everyone to develop their skills over time.

INCLUSION

We are committed to building an inclusive workplace and welcome applications from people of all backgrounds.