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- Tasks: Analyse data and optimise marketing campaigns to drive engagement and conversion.
- Company: Join ARO, a leading IT and communication expert with a vibrant culture.
- Benefits: Enjoy competitive salary, hybrid work, health perks, and 25 days holiday plus your birthday off!
- Other info: Collaborative environment focused on growth, learning, and employee wellbeing.
- Why this job: Make an impact by turning data into actionable insights in a dynamic team.
- Qualifications: 2 years in marketing or data roles, with CRM experience and strong analytical skills.
The predicted salary is between 28000 - 32000 £ per year.
Location: Liverpool (Hybrid)
Salary: £28,000 - £32,000
Contract type: Permanent
About the role
We have an exciting new opportunity for a data driven Marketing Automation & Data Analyst to support the delivery, optimisation, and measurement of Online Traffic and CRM led marketing activity. This role is ideal for someone with around 2 years’ experience working with an online marketing automation or CRM platform such as Microsoft Dynamics 365 or Salesforce, who enjoys building automated customer journeys, analysing performance, and turning data into actionable insight. You will work closely with Marketing, Sales, and CRM stakeholders to improve segmentation, customer lifecycle programmes, and campaign effectiveness through smart automation and robust data analysis. This is a key role as we continue to grow, where you will own and manage marketing data as the single source of truth, ensuring high data quality across all campaigns. You will design and optimise automated customer journeys across digital channels to drive engagement, conversion, and retention. Deliver actionable insights through data analysis and reporting, enabling data-driven decision-making. Develop robust segmentation to support targeted, personalised marketing, and continuously improve performance through testing and optimisation.
Please note that this is a Hybrid role with onsite requirement 3 days a week. You must be able to commute to the office and have your own transport.
What you’ll do
- Marketing Automation & CRM
- Build, maintain, and optimise automated customer journeys, nurture programmes, and triggered communications within CRM/marketing automation platforms (e.g. Dynamics 365).
- Support the design and execution of customer lifecycle programmes, from acquisition and onboarding through to retention and re-engagement.
- Ensure data flows, campaign logic, and automations are accurate, efficient, and scalable.
- Data Analysis & Insight
- Analyse campaign, journey, and lifecycle performance to identify trends, opportunities, and areas for optimisation.
- Produce regular and ad hoc reports and dashboards covering key KPIs such as engagement, conversion, lead progression, and ROI.
- Translate complex data into clear, actionable insights for marketing and sales stakeholders.
- Segmentation & Targeting
- Create and manage meaningful customer and prospect segments using behavioural, firmographic, and engagement data.
- Support targeted, relevant campaign execution by ensuring audiences are accurately defined and maintained.
- Continuously refine segmentation approaches to improve relevance and performance.
- Collaboration & Continuous Improvement
- Work closely with Marketing, Sales, and CRM teams to align automation and data insights with commercial objectives.
- Support testing and optimisation initiatives (e.g. A/B testing, journey refinements).
- Contribute to improving data quality, reporting processes, and marketing analytics capability over time.
Requirements
What we are looking for?
Essential:
- Around 2 years’ experience in a marketing, CRM, or data focused role.
- Hands on experience with a CRM or marketing automation platform (e.g. Microsoft Dynamics 365, Salesforce, or similar).
- Strong data analysis skills, with the ability to interpret performance data and identify insights.
- Experience with segmentation, customer journeys, and lifecycle based marketing.
- Confident working with spreadsheets, reports, and dashboards.
- Strong attention to detail and a logical, structured approach to problem solving.
- Analytical and curious, with a genuine interest in how data drives better marketing outcomes.
- Organised and methodical, able to manage multiple campaigns or automations simultaneously.
- Collaborative and communicative, comfortable working with both technical and non-technical stakeholders.
- Proactive, with a desire to learn and continuously improve marketing automation capability.
Desirable:
- Experience in a B2B marketing environment.
- Exposure to reporting or visualisation tools (e.g. Power BI, CRM reports/dashboards).
- Understanding of lead management, funnels, and CRM to sales handover processes.
- Basic knowledge of data governance or data quality best practices.
Benefits
Who are we?
ARO has 25 years’ experience in Collaboration, Connectivity, Cloud and Infrastructure and Cyber Security services both in the UK and Internationally and has a nationwide presence with offices across the UK. As one of the UK’s leading independent IT and communication experts our mission is to deliver a seamless technology experience to all end users. To make that vision a reality, we need bright, tenacious and inspiring talent to help drive our performance, growth and achieve this mission. To make us successful we focus on strong communication, a culture based on fun, trust and collaboration. We have created a modern workplace environment, which is full of engaged, energetic, positive and curious people whose productivity, resilience and wellbeing allow them to thrive. In 2021 we were awarded the People Insight’s Outstanding Workplace Award, which celebrates organisations building positive workplace cultures and acting on employee feedback to spark positive change.
Why Work for ARO?
At ARO we are committed to creating an excellent employee experience. Our employees, culture and additional benefits all make ARO a great place to work. Come join us! We offer a wide range of benefits and incentives to our employees including:
- Company Pension Scheme and matching contributions
- Company Perks portal
- Private Medical insurance
- Life assurance
- 25 days holiday plus bank holidays plus holiday trading
- Your Birthday off, on us!
- Health Club and Wellbeing Scheme
- ARO Shares after 12 months employment
- Employee Assistance Programme
- Technical Training Academy and E-learning
- Hybrid working
If even 80% of this matches your experience and attributes, we would be delighted to hear from you.
Marketing Analyst in Liverpool employer: ARO
Contact Detail:
ARO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience with CRM platforms and data analysis. Highlight specific examples of how you've turned data into actionable insights that drove results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at ARO.
We think you need these skills to ace Marketing Analyst in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Analyst role. Highlight your experience with CRM platforms like Dynamics 365 or Salesforce, and showcase your data analysis skills. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and data analysis. Share specific examples of how you've turned data into actionable insights in previous roles. We love a good story!
Show Off Your Analytical Skills: In your application, don't forget to mention any experience you have with data analysis and reporting. We’re keen on candidates who can interpret performance data and identify trends, so make sure to highlight those skills clearly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at ARO
✨Know Your Tools
Make sure you’re familiar with the CRM or marketing automation platforms mentioned in the job description, like Microsoft Dynamics 365 or Salesforce. Brush up on how to build automated customer journeys and understand their functionalities, as this will show your potential employer that you're ready to hit the ground running.
✨Data is Your Best Friend
Since this role heavily relies on data analysis, come prepared with examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics you've tracked and how they influenced your strategies. This will demonstrate your analytical skills and your ability to turn data into actionable insights.
✨Segmentation Savvy
Understand the importance of segmentation in marketing. Prepare to talk about how you’ve created and managed customer segments in previous roles. Highlight any experience you have with behavioural or engagement data, as this will be crucial for tailoring campaigns effectively.
✨Collaboration Counts
This position requires working closely with various teams, so be ready to share examples of how you've collaborated with both technical and non-technical stakeholders. Emphasise your communication skills and your ability to align marketing efforts with broader business objectives, as this will show that you can work well within a team.