IT Technical Sales Specialist in Liverpool

Location: Liverpool / North West (with regular travel and office attendance)

Salary: up to £60,000 DOE

Contract type: Permanent

About the role

We are looking for a driven and technically skilled IT Technical Sales Specialist to join ARO and play a key role in accelerating our IT sales growth. This is an exciting opportunity for someone who combines strong commercial awareness with hands-on IT expertise and enjoys building trusted customer relationships. Working closely with our Corporate SMB Account Management teams and our IT Technical resources, you will design and propose tailored technology solutions across managed IT services, WAN/LAN and Wi-Fi infrastructure, cloud migration, platform refreshes, hardware deployments, Microsoft rollouts, and cybersecurity. Acting as the bridge between technical delivery and client needs, you will help identify opportunities, shape solutions, support account growth, and close high-value deals that drive ARO’s continued success. This hybrid technical and sales-focused role also involves upskilling account managers, developing new business opportunities, and overseeing opportunities through the full sales lifecycle from discovery to delivery.

Please note that this is a Hybrid role with onsite requirement in the office and travel to customer sites. You must be able to commute to the office and have your own transport.

What you’ll do

• Engage with clients to assess IT needs and recommend solutions like managed services, cloud migration, or cybersecurity.
• Develop and present compelling technical proposals and high/low-level designs, including costings for IT deployments (30-150 seats).
• Conduct product demonstrations to showcase ARO’s IT solutions, such as Microsoft rollouts or WAN/LAN configurations.
• Partner with account managers and technical teams to ensure seamless solution integration and exceptional client experiences.
• Provide clear solution documentation into the project team to ensure a high probability of a successful project implementation.
• Stay informed on industry trends, competitor offerings, and emerging IT technologies to position ARO as a market leader.
• Contribute to the full sales cycle—from lead generation to deal closure—while training account managers and championing IT solutions internally.
• Travel as needed for client meetings, site visits, and industry events to build relationships and close opportunities.

Requirements

What we are looking for?

• Proven experience in IT sales within an MSP environment.
• Current and significant expertise with solutions like managed services, server deployments, LAN/WAN, Microsoft, hardware deployments, cloud migration, or cybersecurity.
• Strong ability to translate complex technical concepts into clear, value-driven messages for non-technical stakeholders.
• Demonstrated success in meeting sales targets and driving revenue growth for medium-sized businesses.
• Comfortable in a dynamic technical sales environment that comprises a high volume of lower value opportunities/projects.
• Exceptional communication, presentation, and relationship-building skills.
• Ability to work independently and collaboratively in a fast-paced, hybrid environment.
• Relevant IT qualification or degree (e.g., Computer Science, Information Technology).
• Willingness to travel for client-facing activities.

• Expertise in WAN/LAN, cloud migration, server deployment, Microsoft rollout/license management, and cybersecurity.
• Experience with CRM tools (esp Dynamics) and sales tracking platforms.
• Industry certifications (e.g., Microsoft 365, AWS Cloud Practitioner, CompTIA Security+).
• Familiarity with managed IT services or Mobile Device Management (MDM).

Benefits

ARO has 25 years’ experience in Collaboration, Connectivity, Cloud and Infrastructure and Cyber Security services both in the UK and Internationally and has a nationwide presence with offices across the UK. As one of the UK’s leading independent IT and communication experts our mission is to deliver a seamless technology experience to all end users. To make that vision a reality, we need bright, tenacious and inspiring talent to help drive our performance, growth and achieve this mission. To make us successful we focus on strong communication, a culture based on fun, trust and collaboration. We have created a modern workplace environment, which is full of engaged, energetic, positive and curious people whose productivity, resilience and wellbeing allow them to thrive.

In 2021 we were awarded the People Insight’s Outstanding Workplace Award, which celebrates organisations building positive workplace cultures and acting on employee feedback to spark positive change.

Why Work for ARO?

At ARO we are committed to creating an excellent employee experience. Our employees, culture and additional benefits all make ARO a great place to work. Come join us! We offer a wide range of benefits and incentives to our employees including:

• Company Pension Scheme and matching contributions
• Company Perks portal
• Private Medical insurance
• Life assurance
• 25 days holiday plus bank holidays plus holiday trading
• Your Birthday off, on us
• Health Club and Wellbeing Scheme
• ARO Shares after 12 months employment
• Employee Assistance Programme
• Technical Training Academy and E-learning
• Hybrid working

If even 80% of this matches your experience and attributes, we would be delighted to hear from you.