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For Companies At a Glance
- Tasks: Lead marketing strategies, create engaging content, and support sales teams.
- Company: ARO is a leading tech company with 25 years of experience in collaboration and cybersecurity.
- Benefits: Enjoy flexible working, private medical insurance, and 25 days holiday plus your birthday off!
- Why this job: Join a fun, collaborative culture and make a real impact in the tech industry.
- Qualifications: 4+ years in marketing, strong communication skills, and a knack for brand strategy.
- Other info: This is a hybrid role; commute to Ewloe 3 days a week.
The predicted salary is between 28000 - 42000 £ per year.
Job Title: Digital Marketing Manager
Location: Ewloe – Hybrid
Salary: £35,000
Contract type: Permanent
About The Role
This role involves collaborating with the Product Team and suppliers to craft compelling narratives for new products, developing a content strategy based on deep market insights, supporting sales teams with engaging materials, maintaining key content areas, and leading a Digital Marketing Assistant to encourage professional growth and teamwork.
The objectives of the role will include:
- Content Marketing Strategy: Develop a deep understanding of target markets, buyer personas, and customer journeys to effectively position our products.
- Propositions: Work with the Product Team and suppliers to create compelling propositions and stories for new products and features.
- Sales Enablement: Create engaging sales materials, case studies, pitch decks, and training resources to support sales teams.
- Content Maintenance: Maintain key content areas, including the website, social media, and product literature.
- Team Leadership: Manage and mentor a Marketing Assistant, fostering professional growth and collaboration.
Note: This is a Hybrid role with onsite requirement 3 days a week. You must be able to commute to the office in Ewloe.
What You\’ll Do
Tasks:
- Develop and refine positioning, messaging, and value propositions for our solutions that align with our overall brand strategy.
- Collaborate cross-functionally with product, sales, and marketing teams to develop propositions, supporting content, and campaigns.
- Oversee and maintain website content, collaborate with the SEO agency and the marketing management team to deliver best practice copy, technical and on-page optimisation with a focus on increasing organic traffic.
- Monitor website and campaign performance metrics and optimise propositions based on market feedback.
- Own, update, and maintain the content team\’s work schedule, including project time frames and delivery dates.
- Lead and develop the Digital Marketing Assistant.
Requirements
What we are looking for?
Essential
- At least 4 years of experience in brand management, proposition development, or similar marketing roles.
- Proven track record of developing successful brand propositions, preferably in the B2B market and IT and Technology based.
- Marketing Specific Qualifications.
- Copywriting experience.
- Strong understanding of brand strategy principles and frameworks.
- Excellent communication and influencing skills to work effectively across departments.
- Demonstrated ability to translate customer insights into compelling value propositions.
- Experience facilitating cross-functional workshops and building consensus.
- Analytical skills to evaluate market data and measure proposition effectiveness.
Desirable
- Experience in PowerPoint, WordPress, and Avada are advantageous.
- Experience in SEO, PPC, and email marketing.
- Knowledge and experience of working with Microsoft Dynamics.
- Knowledge of Adobe Creative Suite.
Benefits
Who are we?
ARO has 25 years\’ experience in Collaboration, Connectivity, Cloud and Infrastructure, and Cyber Security services both in the UK and internationally. We have a nationwide presence with offices across the UK.
Our mission is to deliver a seamless technology experience to all end users. We focus on strong communication, a culture based on fun, trust, and collaboration. We have a modern workplace environment filled with engaged, energetic, positive, and curious people.
In 2021, we received the People Insight\’s Outstanding Workplace Award, recognizing organizations that build positive workplace cultures and act on employee feedback.
Why Work for ARO?
We are committed to creating an excellent employee experience. Our employees, culture, and benefits make ARO a great place to work. Join us!
- Flexible working
- Company Pension Scheme and matching contributions
- Company Perks portal
- Private Medical insurance
- Life assurance
- 25 days holiday plus bank holidays plus holiday trading
- Your Birthday off, on us!
- Health Club and Wellbeing Scheme
- ARO Shares after 12 months employment
- Employee Assistance Programme
- Technical Training Academy and E-learning
If even 80% of this matches your experience and attributes, we would be delighted to hear from you.
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Marketing Proposition Manager employer: ARO Technology
Contact Detail:
ARO Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Proposition Manager
✨Tip Number 1
Familiarise yourself with our brand and products. Understanding our unique selling points and how we position ourselves in the market will help you articulate compelling narratives during interviews.
✨Tip Number 2
Showcase your experience in cross-functional collaboration. Be prepared to discuss specific examples of how you've worked with product, sales, and marketing teams to develop successful propositions.
✨Tip Number 3
Highlight your analytical skills by preparing to discuss how you've used market data to inform your marketing strategies. This will demonstrate your ability to optimise propositions based on feedback.
✨Tip Number 4
Prepare to discuss your leadership style and how you've mentored team members in the past. We value collaboration and professional growth, so showcasing your ability to lead a team will be beneficial.
We think you need these skills to ace Marketing Proposition Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Tailor your application to highlight how your experience aligns with the role of Marketing Proposition Manager.
Craft a Compelling CV: Ensure your CV showcases relevant experience in brand management, proposition development, and digital marketing. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, address specific points from the job description. Discuss your experience with content marketing strategies, sales enablement, and team leadership, and explain how you can contribute to ARO's mission.
Highlight Relevant Skills: Emphasise your copywriting skills, analytical abilities, and experience with tools like PowerPoint and WordPress. Mention any familiarity with SEO, PPC, and email marketing to strengthen your application.
How to prepare for a job interview at ARO Technology
✨Know Your Market
Before the interview, research the target markets and buyer personas relevant to the role. Understanding these elements will help you discuss how you can effectively position products and create compelling narratives.
✨Showcase Your Copywriting Skills
Prepare examples of your previous copywriting work that demonstrate your ability to craft engaging content. Be ready to discuss how your writing has supported sales teams or enhanced brand propositions in past roles.
✨Demonstrate Cross-Functional Collaboration
Be prepared to share experiences where you've successfully collaborated with product, sales, and marketing teams. Highlight specific projects where your contributions led to successful outcomes, showcasing your teamwork and influencing skills.
✨Discuss Analytical Insights
Talk about how you've used market data to evaluate proposition effectiveness in previous roles. Prepare to discuss specific metrics you've monitored and how you've optimised campaigns based on feedback and performance.
