Senior Account Director - New Business (IT Solutions) in Cardiff

This is a great opportunity for you to be an integral part of the ongoing growth of ARO and the IT Services division. We are seeking a New Business expert—someone who relishes the challenge of taking responsibility for expanding the reach of our Technology Services across both the Corporate and Private sectors. The ideal individual will be able to clearly demonstrate their record of success, talent, and ambition, working alongside the sales leadership team to generate new business wins. This will include devising effective marketing strategies, creating clear and concise go-to-market plans, and building out a team wholly dedicated to achieving growth and success.

Team Building and Leadership

We are committed to building this team with senior talent, equipping them with modern tools, and providing strong leadership support to establish a high-impact sales engine. The emphasis will be on momentum, ownership, and influence—empowering the right person to shape our approach to winning new business, drive innovation in our go-to-market strategy, and grow within a function purpose-built for scale and long-term achievement.

Key Responsibilities

• This position is essential for driving ARO's new business growth through the delivery of high-quality IT solutions.
• Your focus will be exclusively on acquiring new clients across ARO's full range of services, including cloud solutions, cybersecurity, hybrid cloud infrastructure, and next-generation networking.
• Reporting directly to the Sales Director, you will play a pivotal role in shaping ARO's growth strategy.
• Your key duties will involve engaging with senior stakeholders, developing go-to-market approaches, and delivering tailored IT solutions that align with the unique objectives of each client's business.
• This post offers a clear pathway into sales leadership, with the opportunity to lead and develop ARO's New Business Team into the future.

Please note that this is a Hybrid role with regular travel. You must be able to commute to the office and have your own transport.

What you’ll do

• Lead strategic new-business development campaigns targeting high-value prospects aligned with ARO's growth priorities.
• Develop and own comprehensive account acquisition strategies, adapting to market dynamics and client challenges.
• Build strong relationships with senior stakeholders, positioning ARO as a trusted strategic partner.
• Conduct discovery and value-mapping sessions to uncover client needs and shape compelling solution recommendations.
• Collaborate with cross-functional teams—including sales development, pre-sales, delivery, and technical specialists—to design winning proposals and ensure seamless service delivery.
• Drive expansion opportunities by introducing cloud, cybersecurity, hybrid infrastructure, and next-gen networking solutions.
• Own revenue and gross profit growth targets, managing a robust pipeline and delivering accurate forecasting and reporting.
• Lead, manage and develop the New Business Team, setting clear expectations, coaching for performance, and ensuring collective delivery of the team sales target.
• Apply deep knowledge of emerging technologies to guide clients toward innovative, future-ready solutions.
• Continuously monitor market trends and competitive activity to identify new opportunities and strengthen ARO's positioning.
• Maintain rigorous account documentation and CRM accuracy for transparency and alignment across stakeholders.

What we are looking for

Essential

• Proven experience as a New Business Account Director or similar role, with strong knowledge of IT solutions and technology trends.
• Experience working with high-profile, enterprise-level customers.
• Demonstrated success engaging at C-suite level.
• Strong vendor partnership experience (e.g., Microsoft, HP).
• Excellent emotional intelligence and relationship-building skills.
• Broad knowledge across multiple industry verticals.
• Strong leadership and stakeholder management capabilities.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to develop and implement strategic plans.
• Strong analytical and problem-solving abilities.
• Capacity to explain technical concepts clearly to non-technical audiences.
• Skilled in negotiation and influencing.
• Self-driven with a focus on achieving targets.
• Proficiency in CRM systems and pipeline management.
• Full UK driving license.

Desirable

• Relevant industry certifications or qualifications.
• Proficiency in Microsoft Office Suite and CRM software.

Benefits

We offer a wide range of benefits and incentives to our employees including:

• Company Pension Scheme and matching contributions.
• Company Perks portal.
• Private Medical insurance.
• Life assurance.
• 25 days holiday plus bank holidays plus holiday trading.
• Your Birthday off, on us!
• Health Club and Wellbeing Scheme.
• Aro Shares after 12 months employment.
• Employee Assistance Programme.
• Technical Training Academy and E-learning.
• Hybrid working.

If even 80% of this matches your experience and attributes, we would be delighted to hear from you.

Why Work for Aro

At Aro we are committed to creating an excellent employee experience. Our employees, culture and additional benefits all make Aro a great place to work. Come join us!