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- Tasks: Drive digital growth through paid advertising and optimise campaigns for maximum ROI.
- Company: Join Arnold Clark, one of the UK's largest in-house marketing teams.
- Benefits: 33 days holiday, generous discounts, private healthcare, and training opportunities.
- Other info: Diverse and inclusive workplace with excellent career progression.
- Why this job: Be part of a dynamic team and make a real impact on digital marketing strategies.
- Qualifications: Expertise in Google Ads and a passion for paid advertising trends.
The predicted salary is between 30000 - 40000 £ per year.
We are looking to hire a highly driven PPC Specialist to join our Marketing department team at our Hillington Head Office in Glasgow. The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Ready to work with a large advertising budget in one of the UK's biggest in-house marketing departments? You'll be responsible for driving digital growth via our paid advertising accounts on key business goals and objectives, ensuring a strong ROI. Working closely with our design, engineering and marketing executive teams, we're looking to take our online biddable channels - search, shopping, video and programmatic - to the next level.
To be a great fit for this role, you'll approach challenging business problems with a positive, proactive attitude, and be focused on changing our business for the better. We're looking for a results-oriented individual with the drive to meet and exceed our business objectives.
We offer:
- 33 days' holiday allowance with room to grow
- Generous retail discounts
- Private healthcare
- Simplyhealth - all employees have access to a GP 24/7 and can claim money back on medical and dental treatments
- Pension scheme
- Maternity and paternity packages
- Opportunities for training and progression
Hours: Full time: Monday - Friday 9am - 5.30pm (Hybrid once fully trained)
What will you be doing?
- Manage the implementation, tracking and measurement of numerous campaigns across a range of business areas
- Apply optimisation techniques and experimentation on an ongoing basis to ensure maximum performance and ROI
- Design and execute tactical and strategic initiatives
- Collaborate with members of the wider Marketing department, as well as stakeholders
- Provide detailed campaign reports and insights for stakeholders
- Work with strategic leaders at Google to help drive performance
- Think holistically about the impact of paid advertising on broader marketing strategy
- Consider the digital customer journey at all times
What skills will you need?
- Expert-level understanding of Google Ads, Merchant Center and programmatic advertising
- Commercial-mindedness, and the desire to deliver high value to the business
- Exceptional attention to detail and the ability to produce consistent, high-quality results and outcomes
- Strong self-organisation, budgeting and time management
- Experience running A/B tests on ad creatives and the customer journey to enhance performance
- Working knowledge of Google Analytics, Google Tag Manager and business intelligence tools
- Willingness to share knowledge and discuss tactics and approaches
- Enthusiasm for the latest trends in search and paid advertising
Our Culture: Arnold Clark is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do - diverse in our make-up, united in our goals.
To find out more about Life at Arnold Clark, visit our website.
Employment within the Arnold Clark Group is offered subject to satisfactory reference and disclosure check.
PPC Specialist in Willingham employer: Arnold Clark
Contact Detail:
Arnold Clark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in Willingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, A/B tests, and any impressive results you've achieved. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals and improve their paid advertising performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Arnold Clark.
We think you need these skills to ace PPC Specialist in Willingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads and any successful campaigns you've managed. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your results-oriented mindset.
Showcase Your Analytical Skills: Since this role involves tracking and measuring campaigns, make sure to highlight your analytical skills. Talk about your experience with A/B testing and how you've used data to drive performance in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Arnold Clark
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Merchant Center, and programmatic advertising. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of A/B tests you've run and how they impacted performance. This will demonstrate your ability to think critically and optimise campaigns for maximum ROI.
✨Collaboration is Key
Since this role involves working closely with design, engineering, and marketing teams, be ready to discuss how you've collaborated in the past. Share examples of successful teamwork and how you’ve navigated challenges to achieve common goals.
✨Stay Current with Trends
The digital advertising landscape is always changing, so show your enthusiasm for the latest trends in PPC. Mention any recent developments or tools you've explored, and how you think they could benefit the company. This will highlight your proactive attitude and commitment to continuous learning.