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- Tasks: Drive digital growth through paid advertising and optimise campaigns for maximum ROI.
- Company: Join Arnold Clark, one of the UK's largest in-house marketing teams.
- Benefits: 33 days holiday, generous discounts, private healthcare, and training opportunities.
- Other info: Diverse and inclusive workplace with excellent career progression.
- Why this job: Make a real impact on digital marketing strategies and collaborate with top industry experts.
- Qualifications: Expertise in Google Ads and a passion for paid advertising trends.
The predicted salary is between 35000 - 45000 £ per year.
We are looking to hire a highly driven PPC Specialist to join our Marketing department team at our Hillington Head Office in Glasgow. You will be responsible for driving digital growth via our paid advertising accounts on key business goals and objectives, ensuring a strong ROI. Working closely with our design, engineering and marketing executive teams, we aim to take our online biddable channels - search, shopping, video and programmatic - to the next level.
To be a great fit for this role, you will approach challenging business problems with a positive, proactive attitude, and be focused on changing our business for the better. We are looking for a results-oriented individual with the drive to meet and exceed our business objectives.
We offer:
- 33 days' holiday allowance with room to grow
- Generous retail discounts
- Private healthcare
- Simplyhealth - all employees have access to a GP 24/7 and can claim money back on medical and dental treatments
- Pension scheme
- Maternity and paternity packages
- Opportunities for training and progression
Hours: Full time: Monday - Friday 9am - 5.30pm (Hybrid once fully trained)
What will you be doing?
- Manage the implementation, tracking and measurement of numerous campaigns across a range of business areas
- Apply optimisation techniques and experimentation on an ongoing basis to ensure maximum performance and ROI
- Design and execute tactical and strategic initiatives
- Collaborate with members of the wider Marketing department, as well as stakeholders
- Provide detailed campaign reports and insights for stakeholders
- Work with strategic leaders at Google to help drive performance
- Think holistically about the impact of paid advertising on broader marketing strategy
- Consider the digital customer journey at all times
What skills will you need?
- Expert-level understanding of Google Ads, Merchant Center and programmatic advertising
- Commercial-mindedness, and the desire to deliver high value to the business
- Exceptional attention to detail and the ability to produce consistent, high-quality results and outcomes
- Strong self-organisation, budgeting and time management
- Experience running A/B tests on ad creatives and the customer journey to enhance performance
- Working knowledge of Google Analytics, Google Tag Manager and business intelligence tools
- Willingness to share knowledge and discuss tactics and approaches
- Enthusiasm for the latest trends in search and paid advertising
Our Culture: Arnold Clark is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do - diverse in our make-up, united in our goals.
Employment within the Arnold Clark Group is offered subject to satisfactory reference and disclosure check.
Locations
PPC Specialist in Glasgow, Scotland employer: Arnold Clark.
Contact Detail:
Arnold Clark. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist in Glasgow, Scotland
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with PPC specialists on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Practice explaining your thought process behind campaign strategies and optimisations, so you can impress the hiring team with your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Arnold Clark.
We think you need these skills to ace PPC Specialist in Glasgow, Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads and any successful campaigns you've managed. We want to see how you can drive digital growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for paid advertising and how your skills align with our goals. Let us know why you're excited about joining our team at StudySmarter.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate your success in optimising campaigns and driving ROI. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our awesome team!
How to prepare for a job interview at Arnold Clark.
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Merchant Center, and programmatic advertising. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of A/B tests you've run and how they impacted performance. This will demonstrate your ability to optimise campaigns and focus on ROI, which is crucial for this role.
✨Collaborate Like a Pro
Since you'll be working closely with design, engineering, and marketing teams, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you’ve contributed to team success, as teamwork is key in this position.
✨Stay Ahead of Trends
Be prepared to discuss the latest trends in search and paid advertising. Showing enthusiasm for the industry and a proactive attitude towards learning will impress the interviewers. They want someone who’s not just reactive but also forward-thinking.