At a Glance
- Tasks: Drive digital growth through paid advertising and optimise campaigns for maximum ROI.
- Company: Join Arnold Clark, one of the UK's largest in-house marketing teams.
- Benefits: 33 days holiday, generous discounts, private healthcare, and training opportunities.
- Other info: Diverse and inclusive workplace with excellent career progression.
- Why this job: Make a real impact on digital marketing strategies and collaborate with top industry experts.
- Qualifications: Expertise in Google Ads and a passion for paid advertising trends.
The predicted salary is between 35000 - 45000 £ per year.
We are looking to hire a highly driven PPC Specialist to join our Marketing department team at our Hillington Head Office in Glasgow. You will be responsible for driving digital growth via our paid advertising accounts on key business goals and objectives, ensuring a strong ROI. Working closely with our design, engineering and marketing executive teams, we aim to take our online biddable channels - search, shopping, video and programmatic - to the next level.
To be a great fit for this role, you will approach challenging business problems with a positive, proactive attitude, and be focused on changing our business for the better. We are looking for a results-oriented individual with the drive to meet and exceed our business objectives.
We offer:
- 33 days' holiday allowance with room to grow
- Generous retail discounts
- Private healthcare
- Simplyhealth - all employees have access to a GP 24/7 and can claim money back on medical and dental treatments
- Pension scheme
- Maternity and paternity packages
- Opportunities for training and progression
Hours: Full time: Monday - Friday 9am - 5.30pm (Hybrid once fully trained)
What will you be doing?
- Manage the implementation, tracking and measurement of numerous campaigns across a range of business areas
- Apply optimisation techniques and experimentation on an ongoing basis to ensure maximum performance and ROI
- Design and execute tactical and strategic initiatives
- Collaborate with members of the wider Marketing department, as well as stakeholders
- Provide detailed campaign reports and insights for stakeholders
- Work with strategic leaders at Google to help drive performance
- Think holistically about the impact of paid advertising on broader marketing strategy
- Consider the digital customer journey at all times
What skills will you need?
- Expert-level understanding of Google Ads, Merchant Center and programmatic advertising
- Commercial-mindedness, and the desire to deliver high value to the business
- Exceptional attention to detail and the ability to produce consistent, high-quality results and outcomes
- Strong self-organisation, budgeting and time management
- Experience running A/B tests on ad creatives and the customer journey to enhance performance
- Working knowledge of Google Analytics, Google Tag Manager and business intelligence tools
- Willingness to share knowledge and discuss tactics and approaches
- Enthusiasm for the latest trends in search and paid advertising
Our Culture: Arnold Clark is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do - diverse in our make-up, united in our goals.
Employment within the Arnold Clark Group is offered subject to satisfactory reference and disclosure check.
Locations
PPC Specialist in Glasgow, Scotland employer: Arnold Clark.
At Arnold Clark, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. Our Hillington Head Office in Glasgow provides a supportive environment with ample opportunities for professional growth, generous benefits including 33 days' holiday, private healthcare, and a commitment to diversity and inclusion. Join us as a PPC Specialist and be part of a team that values your contributions and encourages you to excel in your career.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist in Glasgow, Scotland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arnold Clark. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arnold Clark. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arnold Clark. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arnold Clark.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Specialist in Glasgow, Scotland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arnold Clark.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arnold Clark.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arnold Clark.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arnold Clark.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arnold Clark. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arnold Clark., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
