At a Glance
- Tasks: Lead and execute Paid Search strategy to drive traffic and revenue growth.
- Company: Exciting UK-based apparel brand with ambitious goals and a vibrant culture.
- Benefits: 32 days holiday, generous discounts, bonuses, and private healthcare.
- Other info: Recognised as a Best Place to Work, promoting diversity and inclusivity.
- Why this job: Join a fast-paced team and make a real impact in the fashion industry.
- Qualifications: Experience in Paid Search or Digital Marketing, especially in ecommerce.
The predicted salary is between 60000 - 75000 £ per year.
ARNE is a UK-based apparel and footwear brand based in Birchwood Park, near Warrington.
We design and develop all our products in the UK, working with trusted manufacturing partners across both the near and far east.
All our products are available directly to customers through ARNEclo. com, offering a seamless online shopping experience.
We're also proud to be stocked in Selfridges, both in-store and online, and we've recently opened our first permanent retail store at Liverpool ONE - a huge milestone for the brand.
Looking ahead, we have ambitious goals for the next decade, and the team firmly believes they're all achievable.
From launching new product categories and expanding internationally to investing in paid media, CRM, and growing our retail presence - the next chapter for ARNE is shaping up to be an exciting one.
And this is only the beginning!
We've come a long way from starting out in Mum's bungalow back in 2018 to our all-new, fully bespoke HQ.
This space will be our home for at least the next 5-10 years, and while it's not quite our style to shout too loudly, it's here that we plan to reach our goals, take ARNE global, and further establish ourselves as a truly iconic UK brand.
We are now looking for a Paid Search Manager to join ARNE, who will play a key role within the Marketing function by supporting the wider brand strategy and driving high-quality traffic, customer acquisition, and revenue growth through strategic search marketing activity.
By ensuring all paid search campaigns align with the brand's positioning, customer journey, and commercial objectives, the role will enhance brand visibility, improve conversion performance, support key product launches and trading periods, and contribute to sustainable long-term growth.
Your day-to-day role and responsibilities include
- Own, lead, and execute the Paid Search strategy across all key platforms to drive traffic, customer acquisition, conversion, and revenue growth.
- Manage and support the ongoing development of the Paid Search Team through knowledge sharing, process improvements, and the implementation of best practices to continuously elevate channel performance and capability.
- Manage and optimise campaigns across Googleplatforms
- Manage and optimise Paid Search budgets to achieve ROAS, CPA, CAC, revenue, and customeracquisitionwhilemaintainingaccurateforecasting and financial control.
- Analyse campaign, keyword, audience, and product performance toidentifytrends, risks, and growth opportunities.
- Develop and optimise full-funnel search strategies, leading testing to continuously improve performance.
- Collaborate cross-functionally to ensure Paid Search activity supports the wider marketing calendar, including product launches, campaigns, promotions, and peak trading periods.
- Collaborate withwider marketingteams to ensure messaging and landing page experiencesremainaligned with brand guidelines andourcustomer journeyobjectives.
- Monitor competitor activity, search trends, platform updates, attribution changes, and market developments toidentifynew opportunities andmaintaincompetitive advantage.
- Produce weekly and monthly reporting by analysing performance data, collaborating with the Data team, translating data into clear insights, actionable recommendations, and future strategy plans.
- Maintain clear andaccuratecampaign structures, reporting, tracking, budgets, and quality checks across all Paid Search activity.
- Build andmaintainstrong relationships with platform partners and external stakeholders, staying ahead of platform updates, industry trends, privacy changes, attribution developments, and emerging opportunities.
- Proven experience within a Paid Search or, Performance Marketing, or Digital Acquisition role, ideally withinideally within the ecommercefashionindustry.
- Strong hands-on experience managing Google andreporting dashboards.
- Experience managing large budgets and delivering strong commercial performance.
- Experience managing product and shopping optimisation strategies.
- Strong understanding of ecommerce KPIs including ROAS, CPA, CAC, CTR, CVR, and revenue attribution.
- Strong commercial awareness and understanding of customer acquisition and online trading performance.
- Strong testing mindset with experience driving performance improvements through experimentation and optimisation.
- Excellent communication, organisation, and stakeholder management skills.
- Comfortable working within a fast-paced, high-growth ecommerce environment.
- Passion for ecommerce, digital marketing, fashion, and customer behaviour.
- We are proud to be recognised as a Medium sized Sunday Times Best Place to Work two years in a row!
- 32 Days Holiday (including Bank Holidays) + your Birthday off
- Holidays increasing up to 36 days with service
- Option to buy / sell holidays
- Generous staff discount
- Annual and quarterly bonus schemes based on company performance
- Private Healthcare including Dental & Optical Plans after probation
- Health Cash Plan from day one
- Life assurance paying 5x annual salary from day one
- Discounted marketplace with money off/cash back from 100's of places
- Employee Assistance Programme
- Cycle to Work Scheme
- Tech Scheme
ARNE are an equal opportunities employer.
We believe that diverse people bring different skills and are committed to ensuring our business support the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse.
We are committed creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.
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Paid Search Manager in Hatfield employer: Arne
ARNE is an exceptional employer that values its employees by fostering a vibrant work culture in Liverpool, where passion for customer service meets personal growth. With benefits such as 32 days of holiday, a generous staff discount, and a health cash plan from day one, we empower our team to thrive while redefining the retail experience together.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Hatfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Arne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Arne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Arne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Arne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager in Hatfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Arne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Arne:Show us that you’ve done your homework! In your application, briefly mention what you admire about Arne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Arne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Arne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Arne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
