CRM Manager

ARNE is a UK-based apparel and footwear brand based in Birchwood Park, near Warrington. We design and develop all our products in the UK, working with trusted manufacturing partners across both the near and far east. All our products are available directly to customers through ARNEclo.com, offering a seamless online shopping experience. We're also proud to be stocked in Selfridges, both in-store and online, and we've recently opened our first permanent retail store at Liverpool ONE - a huge milestone for the brand. Looking ahead, we have ambitious goals for the next decade, and the team firmly believes they're all achievable.

Your day‑to‑day role and responsibilities include:

• Develop and optimise the CRM strategy to drive customer lifetime value, retention, and loyalty across the UK and key international markets, supporting overall business growth.
• Manage the CRM budget, using performance data and reporting to inform decisions, maximise ROI, and support scalable growth.
• Support the development and execution of customer loyalty initiatives tailored to UK and international audiences to increase repeat purchase and long-term engagement.
• Own and manage the CRM platform, working closely with providers to ensure effective use of key features and capabilities that enable regional personalisation and global scalability.
• Plan, build, and optimise multi-channel customer journeys across email, SMS, WhatsApp, and digital channels for lifecycle campaigns (acquisition, retention, reactivation).
• Create and deliver targeted campaigns to improve customer engagement, retention, and revenue growth across the UK and international customer base.
• Manage and support the CRM Team, ensuring high-quality campaign delivery and customer communications across all regions.
• Enhance marketing automation and lifecycle programmes to support efficient scaling in new and existing markets.
• Analyse campaign performance, generate actionable insights, and implement A/B testing to continuously improve results and inform market-specific strategies.
• Monitor key CRM metrics and forecast performance to demonstrate impact on customer lifetime value across both UK and international markets.
• Stay up to date with CRM trends, tools, and best practices globally to identify opportunities for innovation and competitive advantage.
• Collaborate with Marketing, Content, and Data teams to ensure CRM activity aligns with wider business objectives, including international expansion and market growth.
• Any other ad hoc duties as required.

Requirements:

• Solid CRM experience within a consumer-facing brand, ideally within fashion or retail.
• Proven experience delivering measurable improvements in customer lifetime value and email marketing performance.
• Experience supporting or implementing customer loyalty programmes to increase engagement and repeat purchase.
• Strong focus on driving customer lifetime value, retention, and purchase frequency through effective CRM strategies.
• Strong working knowledge of CRM platforms and email marketing tools, with the ability to manage and optimise campaigns end-to-end.
• Experience working with Klayvio is preferred.
• Confident in analysing CRM data, generating insights, and using performance metrics to inform decisions and improvements.
• Results-driven with strong commercial awareness and a focus on delivering high-quality, impactful campaigns.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across internal teams and external partners.
• Highly organised and adaptable, with the ability to manage multiple priorities in a fast-paced environment.

Benefits:

• 32 Days Holiday (including Bank Holidays) + your Birthday off.
• Holidays increasing up to 36 days with service.
• Option to buy/sell holidays.
• Generous staff discount.
• Annual and quarterly bonus schemes based on company performance.
• Private Healthcare including Dental & Optical Plans after probation.
• Health Cash Plan from day one.
• Life assurance paying 5x annual salary from day one.
• Discounted marketplace with money off/cash back from 100's of places.
• Employee Assistance Programme.
• Cycle to Work Scheme.
• Tech Scheme.

ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business supports the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed to creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.