At a Glance
- Tasks: Lead brand activations and campaigns to boost consumer engagement and drive business results.
- Company: ARNE is a dynamic apparel and footwear brand aiming for global recognition from its HQ in Birchwood Park.
- Benefits: Enjoy 32 days holiday, private healthcare, generous discounts, and a vibrant workplace culture.
- Other info: ARNE promotes diversity and inclusivity, welcoming applicants from all backgrounds.
- Why this job: Join a fast-paced team that values creativity and collaboration while making a real impact on the brand.
- Qualifications: Bachelor's degree and 4-6 years in brand marketing or activation roles required.
The predicted salary is between 36000 - 60000 £ per year.
ARNE is an apparel and footwear brand/retailer based in Birchwood Park near Warrington, UK. We design and develop our products in the UK, manufacture in the near & far east and then ship directly to our customers, via ARNEclo.com. We have recently branched out and are now also available via Selfridges both in store and online, with plans for our own very first store set to open in summer 2025.
We have ambitious objectives over the next decade with the team believing all targets are achievable through new product category launches in shoes and womenswear alongside the creation of paid media, CRM activity and further international growth to amplify the great product / brand assets we have already created.
We have come a long way from Mum\'s bungalow where it started in 2018, to our all-new fully bespoke HQ. This office will be our home for the next 5-10 years at least and although it\'s not quite our style to shout too loudly, it is the place where we aim to take the brand GLOBAL and become a truly iconic UK brand.
About The Team
We\'re a fast-moving, collaborative marketing team focused on building an elevated, consistent brand. You\'ll work closely with creative, product, and studio teams to bring campaigns to life from concept to execution. We value fresh thinking, clear results, and cross-functional teamwork.
Requirements
About the role
Reporting to our Head of Brand, you\'ll lead the planning and execution of brand experiences that drive consumer engagement and deliver measurable business results. This role will be responsible for bringing the brand to life through campaigns, partnerships, and activations both online and offline, that increase awareness, affinity, and conversion.
What Will You Do
- Develop and implement all brand activation plans aligned with overall marketing and business goals
- Identify key activation opportunities across channels (events, partnerships, retail, digital, etc.)
- Lead the end-to-end execution of brand activations, including events, pop-ups, influencer collaborations, sponsorships, and partnerships
- Ensure consistency of brand messaging and tone across all touchpoints
- Work closely with brand, creative, digital, and product teams to align activations with go-to-market strategies
- Liaise with agencies and vendors to manage creative development, logistics, and performance tracking
- Manage activation budgets effectively, ensuring ROI from all initiatives
- Track KPIs and produce post-activation reports and insights to inform future activity
- Leverage market research and customer data to inform activation strategy and improve engagement
- Stay updated on industry trends, competitor activities, and emerging platforms
- Activations support brand and business goals with clear KPIs
- Campaigns are delivered on time, on budget, and with cross-functional coordination
- Activations drive measurable increases in brand awareness, engagement, and preference
- Brings fresh, impactful ideas that elevate brand presence and stand out in the market
- Delivers strong performance outcomes, optimising spend and demonstrating value
- Builds trust and alignment across internal teams, agencies, and partners
- Uses data to refine strategy and improve future activations
- Bachelor\'s degree in Marketing, Business, Events, or a related field
- 4-6 years of experience in brand marketing, experiential marketing, or activation roles
- Strong project management and organisational skills
- Creative thinker with a deep understanding of consumer behaviour and brand storytelling
- Experience working with agencies, vendors, and cross-functional teams
- Strong communication and presentation skills
- Ability to analyse data and translate it into actionable insights
What we offer
- We are proud to be recognised as a Medium sized Sunday Times Best Place to Work for 2024 & 2025!
- 32 Days Holiday (including Bank Holidays) + your Birthday off
- Holidays increasing up to 36 days with service
- Option to buy / sell holidays
- Generous staff discount
- Annual and quarterly bonus schemes based on company performance
- Private Healthcare including Dental & Optical Plans after probation
- Health Cash Plan from day one
- Life assurance paying 5x annual salary from day one
- Discounted marketplace with money off/cash back from 100\'s of places
- Employee Assistance Programme
- Cycle to Work Scheme
- Tech Scheme
Brand Activation Manager in Warrington employer: Arne
ARNE is an exceptional employer located in Birchwood Park, Warrington, offering a vibrant work culture that fosters creativity and collaboration. With a commitment to employee growth, we provide generous benefits including 32 days of holiday, private healthcare, and opportunities for bonuses, all while being recognised as a Sunday Times Best Place to Work for 2024 & 2025. Join us as we embark on an exciting journey to elevate our brand globally, where your contributions will be valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Manager in Warrington
✨Tip Number 1
Familiarise yourself with ARNE's brand values and recent campaigns. Understanding their unique approach to brand activation will help you tailor your discussions during interviews, showcasing how your experience aligns with their vision.
✨Tip Number 2
Network with professionals in the apparel and footwear industry, especially those who have experience in brand activation. Engaging with them can provide insights into the role and may even lead to referrals within ARNE.
✨Tip Number 3
Stay updated on the latest trends in experiential marketing and consumer behaviour. Being able to discuss current industry trends and how they could apply to ARNE's strategies will demonstrate your proactive approach and passion for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful brand activations you've led or contributed to in the past. Highlighting measurable outcomes and your role in those projects will help illustrate your capability to drive results for ARNE.
We think you need these skills to ace Brand Activation Manager in Warrington
Some tips for your application 🫡
Understand the Brand:Before you start writing your application, take some time to understand ARNE's brand values, mission, and recent developments. This will help you tailor your application to reflect their ethos and demonstrate your genuine interest in the role.
Highlight Relevant Experience:In your CV and cover letter, focus on your experience in brand marketing and activation roles. Use specific examples that showcase your project management skills and successful campaigns you've led, particularly those that align with the responsibilities outlined in the job description.
Showcase Creativity:As a Brand Activation Manager, creativity is key. Include examples of innovative ideas or campaigns you've developed in the past. This could be through case studies or brief descriptions of your contributions to previous projects that had a measurable impact.
Tailor Your Application:Make sure to customise your cover letter for this specific role. Address how your skills and experiences align with the requirements listed in the job description, such as your ability to analyse data and manage budgets effectively. This shows that you’ve put thought into your application.
How to prepare for a job interview at Arne
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research ARNE. Understand their product lines, recent campaigns, and brand values. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Creative Thinking
As a Brand Activation Manager, creativity is key. Prepare examples of past campaigns or activations you've led that resulted in measurable success. Be ready to discuss how you can bring fresh ideas to ARNE's marketing strategies.
✨Highlight Your Project Management Skills
This role requires strong organisational abilities. Be prepared to discuss how you've managed multiple projects simultaneously, ensuring they were delivered on time and within budget. Use specific examples to illustrate your project management prowess.
✨Demonstrate Data-Driven Decision Making
ARNE values insights from data to inform strategies. Be ready to talk about how you've used market research and customer data in previous roles to shape your activation strategies and improve engagement.
