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- Tasks: Lead and execute performance marketing strategies to drive customer acquisition and brand awareness.
- Company: ARNE, a dynamic UK-based apparel and footwear brand with ambitious growth plans.
- Benefits: 32 days holiday, generous discounts, private healthcare, and bonus schemes.
- Why this job: Join a fast-growing brand and make a real impact in the fashion industry.
- Qualifications: 8+ years in performance marketing, leadership experience, and strong analytical skills.
- Other info: Inclusive workplace committed to diversity and personal growth.
The predicted salary is between 48000 - 72000 £ per year.
ARNE is a UK-based apparel and footwear brand based in Birchwood Park, near Warrington. We design and develop all our products in the UK, working with trusted manufacturing partners across both the near and far east. All our products are available directly to customers through ARNEclo.com, offering a seamless online shopping experience. We’re also proud to be stocked in Selfridges, both in-store and online, and we’ve recently expanded our Retail footprint to Liverpool and Manchester. Looking ahead, we have ambitious goals for the next decade, and the team firmly believes they’re all achievable. From launching new product categories and expanding internationally to investing in paid media, CRM, and growing our retail presence — the next chapter for ARNE is shaping up to be an exciting one. And this is only the beginning!
A successful Head of Performance Marketing will own and deliver our scalable customer acquisition strategy, evolving the marketing mix and upper-funnel approach to drive brand awareness, improve CPA, and support sustainable growth. You will lead and develop the Performance Marketing team to successfully execute ARNE’s strategy.
Your day to day responsibilities will include:
- Develop, oversee, and execute a performance marketing strategy aligned with ARNE's overall business objectives, focusing on driving online traffic, customer acquisition, engagement, and brand equity.
- Manage and optimise paid media campaigns across key platforms including Meta, Instagram, Google, Tik Tok and YouTube, with ownership of spend, phasing, channel mix, execution, and continuous testing.
- Monitor, analyse, and report on performance marketing activity, delivering regular reporting across trade, acquisition analysis, channel performance, and testing, with clear insights and actionable recommendations.
- Build strategies around LTV and Frequency alongside the Data & CRM functions.
- Develop and own all KPIs relating to customer acquisition and hold the team accountable for these.
- Conduct market research and leverage analytics to identify and capitalize on opportunities within the evolving e-commerce landscape.
- Stay up to date with industry trends, tools, and technologies to inform and enhance marketing strategies and tactics.
- Collaborate closely with cross-functional teams, including product, technology, and wider business stakeholders, to ensure campaigns align with broader digital strategies and deliver an exceptional customer experience.
- Develop and maintain strong relationships with agencies, vendors, and external partners.
- Lead, mentor, and manage our Performance Marketing ensuring alignment with company vision, goals, and best practices.
- Any other ad hoc duties as required.
Qualifications:
- Bachelor's degree in marketing or a related field (Preferable not essential).
- At least 8 years of experience in performance marketing, with a minimum of 3 years in a leadership role, within the fashion industry.
- Proven track record of driving high growth through e-commerce.
- Proficiency in Google Analytics and marketing automation platforms.
- Experience managing and optimizing paid media campaigns on Facebook, Instagram, Google, and YouTube.
- Strong analytical skills and ability to analyse and interpret data to inform marketing strategies and decisions.
- Experience managing large budgets liaising with internal and external teams to ensure optimum use.
- Expert knowledge of performance marketing channels and best practices.
- Excellent communication skills, with an ability to collaborate effectively with cross-functional teams.
Benefits:
- We are proud to be recognised as a Medium sized Sunday Times Best Place to Work for 2025.
- 32 Days Holiday (including Bank Holidays) + your Birthday off.
- Holidays increasing up to 36 days with service.
- Option to buy/sell holidays.
- Generous staff discount.
- Annual and quarterly bonus schemes based on company performance.
- Private Healthcare including Dental & Optical Plans after probation.
- Health Cash Plan from day one.
- Life assurance paying 5x annual salary from day one.
- Discounted marketplace with money off/cash back from 100's of places.
- Employee Assistance Programme.
- Cycle to Work Scheme.
- Tech Scheme.
ARNE are an equal opportunities employer. We believe that diverse people bring different skills and are committed to ensuring our business supports the needs of potential colleagues from Ethnic Minority backgrounds and colleagues who may be disabled or neurodiverse. We are committed to creating a great place to work through diversity and inclusivity and we strongly encourage applications from candidates from all backgrounds to join our growing team.
Head of Performance Marketing employer: ARNE Ltd
Contact Detail:
ARNE Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Get to know ARNE inside out! Research their products, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to performance marketing. Think about how your experience aligns with ARNE's goals and be ready to share specific examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ARNE team.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in performance marketing, especially within the fashion industry. We want to see how your skills align with our goals at ARNE!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth and improved CPA in previous roles. We love numbers and success stories that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits well with our team culture, so don’t be afraid to show us who you are and what excites you about this role.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at ARNE!
How to prepare for a job interview at ARNE Ltd
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics like CPA, LTV, and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful paid media campaigns you've managed. Highlight the platforms you used, the budget involved, and the results achieved. This will show your potential employer that you can deliver tangible results.
✨Understand ARNE's Brand
Familiarise yourself with ARNE’s product offerings and their unique selling points. Knowing their brand ethos and recent developments will help you tailor your responses and show genuine interest in the company.
✨Collaboration is Key
Since the role involves working closely with cross-functional teams, be prepared to discuss your experience in collaboration. Share examples of how you've successfully worked with product, tech, or other departments to achieve marketing goals.
