We are recruiting for a person who can lead the creative execution of VetPartners UK brand and its family of practices; developing big ideas, campaigns and toolkits that bring our brands to life, across channels, and building and managing the creative team that delivers them.
Reporting to the UK Marketing Director, and with dotted line to our Chief Marketing Officer, this role will work closely with our Group Brand and Content Executive and be a key member of our vibrant UK marketing team. The role will be hybrid based, with 3 days per week at our Central Support Office, in York.
Key Responsibilities
- Translate strategy and briefs into creative concepts and campaign ideas, from big idea through to hands-on delivery across digital, social, print, in-practice and video.
- Lead, coach and develop the creative team day-to-day - briefing, reviewing and raising the bar on craft.
- Own end-to-end delivery of campaigns, toolkits and creative projects, managing timelines, and resourcing across concurrent work.
- Work within agreed brand guidelines and influence the Group in the evolution of those guidelines.
- Partner with brand, growth marketing and UK marketing colleagues to shape briefs that meet objectives.
- Stay current on creative tools (including AI-assisted workflows) to improve speed and quality of output.
- Present and pitch creative concepts to colleagues and country leads, incorporating feedback while protecting the integrity of the idea.
- Oversee relationships with external creative agencies, freelancers and production partners where needed.
- Champion creative excellence and fresh thinking across the wider marketing team.
- Work closely with the Group Brand & Content Exec to feed the European-wide CMS with awesome content that can be shared across the group.
- A strong track record, with several years spent leading commercial creative development from concept to multi-channel execution.
- Experience managing and developing a creative team (design and copy).
- Agency/in-house mix is ideal.
- Confident presenting and defending creative ideas to non-creative colleagues.
- Comfortable working across brand, digital and content disciplines.
- A strong portfolio demonstrating big-idea thinking, not just production craft.
- Adobe Creative Suite: Photoshop, Illustrator, InDesign (advanced).
- After Effects or Premiere Pro - video/motion editing and oversight is ideal .
Measures Of Success
- Consistent and high-quality execution across channels.
- Positive brand perception among clients, colleagues, and industry stakeholders.
- Strong engagement of UK marketing teams and practices to use produced campaigns, toolkit, content.
- Improvement of client acquisition and retention.
- Help translate strategy into campaigns that can be rolled out through our group
- Enjoy supporting our Creative Team to deliver for local practices and the communities they serve.
- Collaborate broadly, across Europe, though a friendly group & industry
- Combine creative thinking with practical, meaningful results.
Flexibility and inclusion
We welcome applications from people with different experiences, perspectives, and career paths. We value collaboration and practical skills, and we want everyone to feel able to contribute. The role is based at our York head office three days a week.
We welcome applications from everyone, regardless of background, identity, or circumstance. If you need any adjustments during the recruitment process, let us know and we'll be happy to help.
Applications by 8th November - (We may interview and close the Ad early; depending on response)
Working in collaboration with our practices, we care for people, their pets and our profession. Established in November 2015, our group includes small animal, equine and farm animal practices. We have c.8000 employees working in almost 500 sites across the UK, and more practices in further European countries, supported by our Central Support office in York, and collaborating to provide excellent service.
Salary dependent on experience
Hours
37.5
- 25 days holiday plus Bank Holidays - with the opportunity to buy a further 10, or sell 5, days' holiday, allowing flexibility for longer adventures - Health Plan - savings on selected treatments and with selected retailers- Enhanced maternity/paternity pay
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UK Senior Creative Manager employer: Armstrong Vets
Galedin in Kelso offers a unique opportunity for Farm Vets to thrive in a supportive rural mixed practice environment. With a focus on suckler farms and sheep health, employees benefit from a collaborative team culture, ongoing professional development, and the chance to make a meaningful impact on local agriculture. The picturesque Scottish Borders location enhances work-life balance, making it an excellent choice for those seeking rewarding employment in veterinary medicine.
