Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth and marketing strategies to attract users and build a vibrant community.
- Company: Inclusive web3 startup revolutionising personal finance with innovative solutions.
- Benefits: Competitive salary, flexible work environment, and the chance to shape a growing brand.
- Why this job: Join a passionate team and make finance fun and accessible for everyone.
- Qualifications: 5+ years in growth marketing, especially in crypto, with strong communication skills.
- Other info: Exciting opportunity to work in a dynamic startup with big goals and potential.
The predicted salary is between 36000 - 60000 £ per year.
They are an inclusive, global team of builders and storytellers who are passionate about making finances easier and more fun for regular people. Some are crypto experts and some are completely new and crypto-curious. Each brings a complementary set of skills and experiences to the team, making each other better and stronger together. Their mission is to connect DeFi protocols directly to TradFi, enabling users to control their daily personal finances—such as paying their credit card and mortgage bills—directly from the DeFi protocols that they already use. The clients' first product lets users of Aave and Sushiswap on the Polygon network pay their US credit card and mortgage bills.
They are hiring for their crucial Founding Head of Growth & Marketing role. As a web3 startup that has just closed $2.5m in financing and has big goals, they need to spread the word about their brand and product, and build a growing community of interested customers!
As their Head of Growth & Marketing, you will own the process and messaging by which they attract new users and build their community:
- Develop external marketing strategy, including content (blog), SEO, crypto Twitter engagement, events and podcasts
- Hire and manage additional staff, including community managers, content creators, and product marketers
- Set up analytics and targets for their marketing funnel, from external engagement on social media, through their website waitlist, through to conversion and usage of their app
- Partner with their product team to unlock growth (e.g. through product-led growth initiatives)
- Write marketing copy for website and external materials and posts
- Launch and run their Discord community server (with the help of additional hires)
- Leverage our investor community to promote their product
- Engage in some partnership and BD work, identifying the projects and personalities that we should collaborate with to reach their growth goals
Must have:
- Experience in crypto / web3 marketing, especially through Crypto Twitter and Discord
- 5+ years experience in growth hacking and marketing, preferably at consumer tech startup companies
- Expert in Google Analytics, AdWords, SEO, Hubspot, Mailchimp and/or other state-of-the-art marketing tools and services
- Clarity of thought and communication—you can craft a simple and powerful position for our brand
- Excitement for engaging with everyday users, everyday—you are an extrovert!
Nice to haves:
- Familiarity with fintech regulations and/or technology
CMO employer: Armstrong Knight Ltd
Contact Detail:
Armstrong Knight Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CMO
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto and fintech space. Attend events, join online communities, and don’t be shy about reaching out to potential collaborators or mentors. You never know who might help you land that dream role!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your marketing expertise in the web3 space. This could be a blog, a social media campaign, or even a mock marketing strategy for a crypto product. It’s a great way to demonstrate your passion and knowledge.
✨Tip Number 3
Engage with the community! Join discussions on Crypto Twitter and Discord, share your insights, and ask questions. Building your presence in these spaces can help you get noticed by potential employers and show that you’re genuinely interested in the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive and take the time to understand our mission. Tailor your application to reflect how your experience aligns with our goals, and don’t forget to highlight your excitement for making finances easier and more fun for everyone!
We think you need these skills to ace CMO
Some tips for your application 🫡
Show Your Passion for Finances: When writing your application, let your enthusiasm for making finances easier and more fun shine through. We want to see how you connect with our mission and how your experiences align with our goals.
Tailor Your Message: Make sure to customise your application for the Head of Growth & Marketing role. Highlight your relevant experience in crypto marketing and growth hacking, and don’t forget to mention any specific tools you’ve mastered that we use!
Be Clear and Concise: We appreciate clarity! Craft your application in a way that’s easy to read and straight to the point. Use simple language to convey your ideas and showcase your communication skills—this is key for the role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Armstrong Knight Ltd
✨Know Your Stuff
Make sure you’re well-versed in the crypto and web3 landscape. Brush up on the latest trends, especially around DeFi protocols and how they connect to traditional finance. This will not only show your passion but also your expertise in the field.
✨Showcase Your Growth Mindset
Prepare to discuss specific growth hacking strategies you've implemented in the past. Be ready to share metrics and results that demonstrate your impact. They want to see how you can attract users and build a community, so come armed with examples!
✨Engage Like a Pro
Since this role involves a lot of community engagement, think about how you would approach building their Discord server or engaging on Crypto Twitter. Have some ideas ready to share during the interview about how you’d foster a vibrant community.
✨Craft Your Narrative
As a storyteller, you’ll need to articulate a clear and compelling brand message. Prepare a brief pitch about how you would position their product in the market. This is your chance to showcase your clarity of thought and communication skills!
