Area Sales Manager - Midlands in Birmingham

Position: Permanent – Remote based from the West Midlands area, with travel across the Midlands, South West and Wales.

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you will dive into an environment that encourages learning and boundary‐pushing every day. You will be part of an agile and dynamic workplace where today’s solutions are built for tomorrow’s challenges.

• Surpass Booking and Shipment Targets: Consistently exceed assigned bookings and shipment targets within the designated territory.
• Manage Accounts: Directly oversee assigned accounts, ensuring proactive engagement and customer satisfaction.
• Prepare Proposals and Quotations: Create detailed proposals and quotations in line with the Armstrong sales process, using available tools.
• Expand Customer Base: Build and grow the direct customer base by nurturing relationships with key customers, distributors, and design engineers, while identifying new market opportunities.
• Brand Loyalty Enhancement: Orchestrate sales and marketing campaigns that not only boost sales figures but also enhance brand recognition and loyalty, refining margins and expanding your reach.

• Build and Maintain Client Relationships: Develop and sustain strong relationships with clients, focusing on becoming the Basis of Design (BoD) by establishing a proactive relationship with consulting engineers early in the design process.
• Understand Customer Needs: Gain a deep understanding of customer needs and challenges to offer tailored solutions.
• Deliver Post‐Sale Support: Provide exceptional post‐sale support to resolve issues and ensure high levels of customer satisfaction.
• Analyze Customer Feedback: Analyze and report customer feedback to drive improvements in service levels and expand market share.
• Value Selling: Demonstrate expertise in solution selling to effectively articulate the value propositions of our products and solutions to customers.

• Sell Armstrong Products: Promote and sell Armstrong products and solutions, leveraging Armstrong's sales strategy & process.
• Maintain Product Knowledge: Have a thorough understanding of product features, benefits, and competitive advantages.
• Develop Sales Strategies: Collaborate in creating sales strategies, marketing channels, and sales forecasts.
• Implement Best Practices: Apply commercial best practices in alignment with the Armstrong Sales Process to ensure consistent execution excellence.

• Update CRM System: Maintain accurate records of sales activities and customer information in the CRM system in real time.
• Compile Sales Reports: Compile and present sales reports as required, offering insights into market conditions and competitive activities.
• Monitor Market Conditions: Track competitive activities and market conditions to stay informed.

• Participate in Trade Fairs: Represent Armstrong at trade fairs, including booth preparation and engaging with attendees.
• Support Special Projects: Assist with special projects assigned by the line manager, demonstrating adaptability and flexibility.

• Promote Teamwork: Foster teamwork and maintain collaboration with other company departments.

• Educational and Professional Qualifications: Engineering degree in Mechanical or Electrical. Significant experience in sales, focused on HVAC and/or related industry.
• Technical and Sales Skills: Create and deliver compelling presentations to prospective customers to demonstrate the value of products and services. Use Armstrong's sales process and value tools to present sustainable solutions that deliver energy efficiency and long‐term savings. Experience in tracking sales information of customers, forecasts, and reports using related software applications such as CRM. Strong technical knowledge of products and systems in the HVAC industry. Proficiency in Microsoft Office 365. Strong interpersonal and persuasive skills and proven ability in value and solution selling.
• Soft skills and other requirements: Demonstrates a proactive problem‐solving approach across all facets of the role, exhibiting initiative and resourcefulness in identifying and addressing challenges. Strong, team‐oriented leadership skills with presence and a bias for action. Strong attention to detail and highly organized. Ability to communicate in an open and authentic manner in all situations. Clean and valid Driving License. Ability to travel regionally.

By joining us, you will become part of a global community dedicated to pushing the boundaries of fluid‐flow technology. You will have endless opportunities to learn, grow, and make a significant impact on the world. Together, we will build tomorrow’s solutions today.