Sales Manager (Fire) in Manchester

• Overview
• Title: Sales Manager, Fire Systems
• Reports to: Sales Leader UK
• Position: Permanent - Remote based with Nationwide Travel

Armstrong Fluid Technology is at the forefront of fluid-flow technology with a global presence across eight manufacturing facilities.

We focus on engineering the future and safeguarding the planet, delivering energy-efficient solutions that reduce environmental impact.

This role focuses on driving revenue growth through direct and distribution channels, managing key accounts, and supporting specification-driven sales of pumps, circulation systems, and performance management solutions for fire safety applications.

The role requires strong technical knowledge, a consultative sales approach, and the ability to engage with contractors, consulting engineers, distributors, and end-users.

Key Responsibilities

• Surpass Booking and Shipment Targets: Consistently exceed assigned bookings and shipment targets within the designated territory.
• Manage Accounts: Directly oversee assigned accounts, ensuring proactive engagement and customer satisfaction.
• Prepare Proposals and Quotations: Create detailed proposals and quotations in line with the Armstrong sales process, using available tools.
• Expand
• Customer

Base: Build and grow the direct customer base by nurturing relationships with key customers, distributors, and design engineers, while identifying new market opportunities.

• Brand Loyalty Enhancement: Orchestrate sales and marketing campaigns that boost sales and enhance brand recognition and loyalty.
• Channel of Sale: Define and operate within the appropriate sales channel (wholesale, direct, or a combination) to optimize market reach and effectiveness.
• Customer Relationship Management
• Build and
• Maintain
• Client

Relationships: Develop and sustain strong relationships with clients, establishing proactive engagement with consulting engineers early in the design process (Basis of Design).

• Understand Customer Needs: Gain a deep understanding of customer needs and challenges to offer tailored solutions.
• Deliver Post-Sale Support: Provide exceptional post-sale support to resolve issues and ensure high levels of customer satisfaction.
• Record Keeping: Maintain comprehensive customer and competitor records and participate in sales planning sessions.
• Feedback Analysis: Analyze customer feedback to continuously improve market share.
• Solution and
• Service

Selling: Demonstrate value-selling expertise to communicate the benefits of products, services, and solutions to customers, increasing margins and close rates.

• Product Knowledge and Sales Strategy
• Sell Armstrong Products: Promote and sell Armstrong products and solutions following Armstrong’s sales strategy and process.
• Territory

Management: Call on REP firms, consulting engineering firms, mechanical engineers, and building owners weekly to grow the sales funnel and close projects.

Develop a written territory plan with objectives and tactics.

• Maintain Product Knowledge: Understand product features, benefits, and competitive advantages.
• Develop Sales Strategies: Collaborate on sales strategies, marketing channels, and sales forecasts.
• Implement Best Practices: Apply commercial best practices in alignment with the Armstrong Sales Process to ensure consistent execution excellence.
• Administrative Responsibilities
• Update CRM System: Maintain accurate records of sales activities and customer information in the CRM system in real time.
• Reporting: Use the CRM tool daily to measure and track all sales activities and produce bi-weekly market activity reports as required.
• Monitor Market Conditions: Track competitive activities and market conditions to stay informed.
• Team Collaboration and Development
• Promote Teamwork: Work closely with other departments, providing feedback to improve operations and ensure on-time services to customers.
• Support Special Projects: Support various projects assigned by management to develop skills.
• Sales Associations: Participate in key trade associations and local chapters.

Qualifications and Skills

• Education and

Experience: University degree in Mechanical/Electrical Engineering and a customer-centric approach; substantial experience in industry-related direct sales, especially in solution and value-based sales within fire systems.

• Technical and
• Sales

Skills: In-depth knowledge of HVAC/Fire solutions and systems, experience with product selection software, CRM proficiency, understanding of complex B2B sales cycles and negotiation techniques, and a proven track record of exceeding sales targets.

• Soft Skills: Ability to simplify complex problems, strong leadership, highly organized with attention to detail, and open, authentic communication.
• Travel: Willing to travel up to 60-70% of the time.
• Why Armstrong Fluid Technology

You will join a global community dedicated to pushing the boundaries of fluid-flow technology with a commitment to sustainability.

The role offers opportunities to learn, grow, and contribute to meaningful solutions now and in the future.

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