At a Glance
- Tasks: Drive sales growth and strengthen relationships in the fluid-flow technology sector.
- Company: Join a global leader in innovative fluid-flow solutions with a commitment to sustainability.
- Benefits: Competitive salary, career development, and a chance to make a real-world impact.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a team that engineers the future and safeguards our planet.
- Qualifications: Experience in sales, particularly in HVAC or mechanical systems, is essential.
The predicted salary is between 60000 - 80000 £ per year.
Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet. As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.
This role is responsible for driving sales growth, strengthening strategic relationships, and delivering booking, shipment, and margin performance across Armstrong’s full portfolio of intelligent fluid-flow solutions, including circulating pumps, main plant equipment, aftermarket solutions, and digital performance services. The role combines strong commercial acumen, technical sales capability, structured account management, and disciplined use of Armstrong sales tools to drive profitable growth.
Key Accountabilities- Maintain, build, and develop the direct/indirect distribution and installation channel for the full portfolio of Armstrong products across:
- Independent heating & Industrial merchants
- Specialist pump distributors
- National indirect supplies of Armstrong solutions range of products
- Develop and execute a targeted sales plan for circulating pumps within the independent Industrial & heating merchant sector (including buying groups), taking ownership of the full marketing mix.
- Provide first-point product sales support (technical and commercial), delivering:
- Product and design envelope presentations
- Value proposition discussions
- Commercial positioning to channel partners and their clients
- Work alongside the national direct sales team to:
- Specify, track, quote, and negotiate project orders delivered through the wholesale channel
- Support main products, aftersales (parts/replacements/upgrades), service and warranty propositions
- Promote Armstrong Performance Management solutions, including connection of pumps and cloud-based analytical and performance management platform
- Achieve quarterly & annual booking, shipment, and margin expectations within the assigned territory.
- Utilise Armstrong sales tools (Adept, InforCRM, DEVA) in accordance with company guidelines and established sales processes.
- Track opportunities, manage pipelines, and build winning account strategies across all contacts within each account.
- Achieve order input targets in line with budgeted requirements.
- Support customers & partners in the effective use of Adept to create:
- Pump specifications
- Quotations
- Purchase orders
- Maximize the effectiveness of face-to-face interactions with all relevant contacts within each account.
- Maintain detailed call records using standardized templates and processes within InforCRM.
- Enable structured activity analysis managed exclusively through the Armstrong InforCRM system.
- The Account Plan forms the foundation for performance measurement and activity tracking. All planning and reporting shall be recorded through InforCRM in accordance with Sales Manager requirements and will include, at a minimum:
- Gap analysis (actual status vs. desired status)
- Competitor analysis (pricing, products, personnel, marketing activities)
- Strategic Opportunity Management Assessment (Miller Heiman methodology)
- Prepare quotations and proposals exclusively using Armstrong Integrated Ltd "Bid Tools" (ACE Online, Adept). Operate in accordance with published authority levels and pricing governance policies.
- Achieve and exceed regional sales targets for bookings, shipments, and margin.
- Drive specification influence and demand creation through wholesale partners.
- Support new product introductions and smart technology adoption.
- Provide accurate forecasting and reporting to senior leadership.
- Bachelor degree in Mechanical Engineering or Business or equivalent alternative experience.
- Substantial work experience in sales in HVAC, pumps, mechanical systems, or related industrial sales.
- Proven experience managing wholesale or distribution sales channels, direct/indirect sales.
- Strong understanding of circulating pumps and mechanical building systems.
- Experience in specification-driven sales environments.
- Proficiency in CRM systems and structured sales methodologies.
- Strong negotiation, presentation, and relationship management skills.
- Knowledge of energy efficiency and performance management solutions.
- Substantial experience within strategic account management.
- Structured pipeline management.
- Data-driven forecasting.
- Strong organizational discipline.
- Relationship-building and influence.
- Familiarity with Miller Heiman Strategic Selling methodology.
- Proficiency in technical sales.
- Strong understanding of circulating pumps and mechanical building systems.
- In-depth knowledge of pumps, circulating systems, and mechanical building solutions.
- Proficiency with CRM and sales tracking tools i.e. (Adept, InforCRM, DEVA).
- Ability to interpret technical product specifications and drawings.
- Competency in creating technical and commercial proposals.
- Understanding of energy efficiency, digital solutions, and performance management systems.
- Strong communication and interpersonal skills to influence multiple stakeholders.
- Strategic thinking and commercial awareness.
- Negotiation and conflict resolution skills.
- Customer-focused and consultative sales approach.
- Organizational discipline and time management.
- Problem-solving and analytical mindset.
- Ability to work independently while collaborating with cross-functional teams.
By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we’ll build tomorrow’s solutions today.
National Sales Manager – Distribution Channel – Direct/Indirect in Manchester employer: Armstrong Fluid Technologies
Armstrong Fluid Technology is an exceptional employer that champions innovation and sustainability in fluid-flow technology. Located in Manchester, our collaborative work culture encourages creativity and personal growth, offering employees the chance to tackle exciting challenges while making a meaningful impact on energy efficiency and environmental stewardship. With a commitment to professional development and a supportive community of over 1,400 colleagues worldwide, Armstrong provides a unique opportunity to contribute to a legacy of excellence and drive positive change in the industry.
Contact Details:
Armstrong Fluid Technologies Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Manager – Distribution Channel – Direct/Indirect in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and join relevant groups. The more people you know, the better your chances of landing that National Sales Manager gig.
✨Tip Number 2
Prepare for interviews by researching Armstrong Fluid Technology inside out. Understand their products, values, and recent innovations. This will help you tailor your answers and show you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience with circulating pumps and mechanical systems. Highlight your sales achievements and how you can drive growth in the direct/indirect channel.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our community at Armstrong Fluid Technology.
We think you need these skills to ace National Sales Manager – Distribution Channel – Direct/Indirect in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the National Sales Manager role. Highlight your sales achievements, especially in HVAC or mechanical systems, to show us you’re the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fluid-flow technology and how your background makes you the perfect candidate for driving sales growth at Armstrong.
Showcase Your Technical Skills:Since this role involves technical sales, don’t forget to mention your familiarity with circulating pumps and CRM systems. We want to see how you can leverage these skills to make an impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Armstrong Fluid Technologies
✨Know Your Products Inside Out
Make sure you have a solid understanding of Armstrong's full portfolio, especially circulating pumps and mechanical systems. Be ready to discuss how these products can drive energy efficiency and reduce environmental impact, as this aligns with the company's mission.
✨Master the Sales Tools
Familiarise yourself with Armstrong's sales tools like Adept and InforCRM before the interview. Being able to demonstrate your proficiency in these systems will show that you're prepared to hit the ground running and manage pipelines effectively.
✨Prepare for Technical Questions
Expect questions about technical specifications and how you would approach product presentations. Brush up on your knowledge of circulating pumps and be ready to explain how you would support customers in using these products effectively.
✨Showcase Your Relationship Management Skills
Be prepared to share examples of how you've built and maintained relationships in previous roles. Highlight your negotiation and presentation skills, as well as your ability to influence stakeholders, which are crucial for success in this position.
