At a Glance
- Tasks: Lead data analysis to create actionable insights for boosting revenue and engagement.
- Company: Join SSAFA, a respected charity supporting the Armed Forces community.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on meaningful contributions to society.
- Why this job: Make a real difference by using data to drive impactful marketing strategies.
- Qualifications: Strong analytical skills and experience in data-driven decision making.
The predicted salary is between 37800 - 46200 £ per year.
SSAFA, the Armed Forces charity, is seeking an Audience & Marketing Insights Manager to lead FMC data, turning it into tools, frameworks and actionable insights that boost revenue and engagement.
You'll collaborate with the Central Data Team to analyse data from GA4, SEO tools and campaigns, provide evidence-based guidance, and support strategic planning across fundraising, marketing and communications.
- Your work will require strong stakeholder communication, data quality discipline and the
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Audience & Marketing Insights Lead employer: Armed Forces Charities (SSAFA)
SSAFA, the Armed Forces charity, is an exceptional employer that values innovation and collaboration in its mission to support those who serve. With a strong focus on employee growth, you will have access to professional development opportunities and a supportive work culture that encourages creativity and strategic thinking. Located in a dynamic environment, you'll be part of a team that makes a meaningful impact while enjoying the benefits of working for a respected charity.
Contact Details:
Armed Forces Charities (SSAFA) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Audience & Marketing Insights Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Armed Forces Charities (SSAFA) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Armed Forces Charities (SSAFA) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Armed Forces Charities (SSAFA) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Armed Forces Charities (SSAFA). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience & Marketing Insights Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Armed Forces Charities (SSAFA). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Armed Forces Charities (SSAFA):Show us that you’ve done your homework! In your application, briefly mention what you admire about Armed Forces Charities (SSAFA)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Armed Forces Charities (SSAFA)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Armed Forces Charities (SSAFA) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Armed Forces Charities (SSAFA), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
