At a Glance
- Tasks: Create engaging content and optimise it for SEO using AI tools.
- Company: Join Armagard Ltd, a global leader in protective environmental enclosures.
- Benefits: Enjoy 31 days holiday, pension scheme, and flexible lunch breaks.
- Other info: Flexible working hours and on-site parking available.
- Why this job: Make your mark in B2B content writing while collaborating with diverse teams.
- Qualifications: Experience in B2B copywriting and a degree in English or related field preferred.
The predicted salary is between 30000 - 35000 € per year.
Location: Birmingham, in‑office (B33 0LG)
Salary: £30,000 to £35,000 per annum, based on experience.
Job type: Full time, Permanent
Working hours: 37.5 hour work week; flexible start between 8:00am‑9:00am and finish between 4:00pm‑5:00pm.
Responsibilities
- Optimise content to improve SEO performance and visibility in AI citations.
- Leverage the use of AI (LLMs) to scale content production efficiency.
- Create content plans aligned with company objectives and product launches.
- Research and write content across web, email, social, and case studies.
- Lead outreach to drive link building and branded content syndication.
- Produce long‑form technical articles by liaising with sales and engineering.
- Write in a B2B tone, distilling technical concepts into clear accessible content.
- Ensure a consistent brand tone across all marketing assets.
Skills and Experience
- Proven experience in B2B copywriting and online marketing content.
- Knowledge of SEO, keyword research, and on‑page optimisation.
- Bachelor's degree in English or a content‑related field (preferred).
- Good written English, with a GCSE grade 5/6 (or equivalent).
- Clear communicator, able to collaborate effectively with other departments.
- Good attention to quality, and strong self‑organisation and time‑management skills.
Benefits
- Holiday: 31 days, inclusive of annual bank and public holidays.
- Pension: access to a contributory pension scheme.
- Lunch: flexible, 30 or 60 minutes.
- Parking: on‑site parking available.
Armagard Ltd is a leading industrial manufacturer of protective environmental enclosures based in Birmingham, England, operating globally across six languages.
Content Writer in West Bromwich employer: Armagard
Armagard Ltd is an exceptional employer located in Birmingham, offering a vibrant work culture that fosters creativity and collaboration. With generous benefits including 31 days of holiday and a contributory pension scheme, employees are encouraged to grow and thrive in their roles. The company's commitment to leveraging innovative technologies like AI for content production not only enhances efficiency but also provides unique opportunities for professional development in the fast-evolving field of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with fellow content writers. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that demonstrate your B2B writing and SEO knowledge. Make sure it’s easy to access and share when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can optimise their content and leverage AI tools to boost efficiency. Tailor your answers to show you understand their needs!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our team. It shows initiative and enthusiasm, which we really appreciate!
We think you need these skills to ace Content Writer in West Bromwich
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Writer role. Highlight your B2B copywriting experience and any SEO knowledge you have. We want to see how your skills align with our needs!
Show Off Your Writing Skills:Since this is a writing position, include samples of your best work. Whether it’s blog posts, articles, or marketing content, we want to see your ability to distil complex ideas into clear, engaging text.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon unless it’s relevant to the role. We appreciate good communication skills, so let your writing shine!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Armagard
✨Know Your SEO Basics
Since the role involves optimising content for SEO, brush up on your SEO knowledge before the interview. Be ready to discuss keyword research and on-page optimisation techniques, as well as how you’ve applied them in past projects.
✨Showcase Your B2B Writing Skills
Prepare samples of your B2B copywriting that demonstrate your ability to distil complex technical concepts into clear, accessible content. This will show the interviewer that you can effectively communicate with their target audience.
✨Familiarise Yourself with AI Tools
As the job mentions leveraging AI for content production, it’s a good idea to familiarise yourself with relevant AI tools and how they can enhance content creation. Be prepared to discuss any experience you have with AI in your writing process.
✨Understand Their Brand Voice
Research Armagard Ltd and their brand tone. Make sure you can articulate how you would maintain a consistent brand voice across various marketing assets. This shows that you’re not just a good writer, but also a good fit for their team.
