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- Tasks: Create engaging content using AI to boost SEO and support lead generation.
- Company: Join Armagard Ltd, a leading manufacturer with over 30 years of experience.
- Benefits: Enjoy a competitive salary, flexible hours, and 31 days of holiday.
- Other info: Collaborate with marketing and IT in a supportive, growth-focused environment.
- Why this job: Make an impact in a dynamic team while promoting innovative products globally.
- Qualifications: B2B copywriting experience and knowledge of SEO are essential.
The predicted salary is between 30000 - 35000 £ per year.
Location: Birmingham, in-office (B33 0LG)
Salary: £30,000 to £35,000 per annum, based on experience
Job Type: Full time, Permanent
Working Hours: 37.5 hour work week
Armagard Ltd is a growing brand and a leading industrial manufacturer of protective environmental enclosures. We are seeking a content writer who can leverage AI as a force multiplier to create high-quality, human edited content that is cited and referenced by LLMs, supporting inbound lead generation.
As part of our experienced in-house marketing team, you will work closely with the Head of Marketing and colleagues across marketing and IT to promote products internationally across two companies.
Responsibilities:
- Optimise content to improve SEO performance and visibility in AI citations.
- Leverage the use of AI (LLMs) to scale content production efficiency.
- Create content plans aligned with company objectives and product launches.
- Research and write content across web, email, social, and case studies.
- Lead outreach to drive link building and branded content syndication.
- Produce long-form technical articles by liaising with sales and engineering.
- Write in a B2B tone, distilling technical concepts into clear accessible content.
- Ensure a consistent brand tone across all marketing assets.
About you:
Skills and Experience:
- Proven experience in B2B copywriting and online marketing content.
- Knowledge of SEO, keyword research, and on-page optimisation.
- Bachelor's degree in English or a content related field (preferred).
- Good written English, with a GCSE grade 5/6 (or equivalent).
- Clear communicator, able to collaborate effectively with other departments.
- Good attention to quality, with good self-organisation and time management.
Benefits:
- Salary: £30,000 to £35,000 per annum, based on experience
- Holiday: 31 days, inclusive of annual bank and public holidays.
- Pension: Access to a contributory pension scheme.
- Working Hours: Flexible start between 8:00am-9:00am and finish between 4:00pm-5:00pm.
- Lunch: Flexible, 30 or 60 minutes.
- Parking: On site Parking available.
Established for over 30 years, Armagard Ltd is a leading industrial designer and manufacturer of protective environmental enclosures, based in Birmingham, England. We sell globally, with core territories including the UK, US, and Europe, and operating across six languages. Our housings protect professional displays, computers, and printers in hazardous environments, including food manufacturing facilities, industrial warehouses, and outdoor drive-through locations. Our solutions are trusted by leading brands including McDonald's, KFC, GSK, Nestlé, Airbus, and more.
Please click APPLY to submit your CV for this role.
Content Writer in Birmingham employer: Armagard
Contact Detail:
Armagard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Writer in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best writing samples, especially those that demonstrate your B2B expertise and SEO knowledge. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand voice and be ready to discuss how you can contribute to their marketing goals. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Armagard Ltd.
We think you need these skills to ace Content Writer in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Content Writer role. Highlight your B2B copywriting experience and any SEO skills you have. We want to see how your background aligns with what we're looking for!
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to distil technical concepts into clear, accessible content. This is key for us, as we need someone who can communicate effectively across various platforms.
Be Clear and Concise: When writing your application, keep it clear and concise. We appreciate good communication, so make sure your application reflects that. Avoid fluff and get straight to the point about why you're a great fit for us!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you've got!
How to prepare for a job interview at Armagard
✨Know Your Stuff
Before the interview, dive deep into Armagard Ltd's products and their market. Understand how their protective enclosures work and who their key clients are. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Writing Skills
Bring samples of your previous B2B content writing to the interview. Highlight pieces where you've successfully optimised for SEO or used AI tools. This will demonstrate your ability to create high-quality, engaging content that aligns with the company's needs.
✨Prepare for Technical Questions
Expect questions about SEO, keyword research, and content optimisation. Brush up on these topics and be ready to discuss how you've applied them in past roles. Being able to articulate your process will impress the interviewers.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's future. Inquire about upcoming product launches or how they plan to leverage AI in their marketing strategy. This not only shows your enthusiasm but also your strategic thinking.