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- Tasks: Lead CRM strategy and create impactful, data-driven marketing campaigns.
- Company: Join eBay, a global leader in ecommerce, shaping the future of shopping.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact by connecting customers and enhancing their shopping experience.
- Qualifications: Experience in CRM marketing, strong analytical skills, and team leadership.
- Other info: Dynamic environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
At eBay, we are more than a global ecommerce leader; we are changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We are committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work every day. We are in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers and help us connect people and build communities to create economic opportunity for all.
The Customer Marketing team shapes how eBay connects with customers through meaningful, data-driven experiences. This Senior CRM Marketing Manager role sits at the centre of UK retail and category marketing, leading CRM strategy and execution across digital channels. You will work closely with regional and global marketing partners, creative agencies, and cross-functional teams to deliver impactful, customer-led campaigns at scale. Reporting into senior marketing leadership, this role combines strategic direction, hands-on delivery, and people leadership, with a strong focus on using martech and AI capabilities to improve customer engagement and outcomes.
What You Will Accomplish
- Lead and evolve CRM strategy for UK categories and horizontal retail marketing, improving customer engagement and campaign performance through data-led decision making.
- Redefine the CRM experience for UK customers by applying advanced technology and AI capabilities to deliver more relevant, targeted communications at scale.
- Develop and optimise creative CRM campaigns across digital channels, informed by consumer insights and deep analysis, while ensuring alignment with brand guidelines and platform updates.
- Partner with cross-functional teams, regional leads, global marketing, and agency partners to align business priorities with CRM and marketing plans.
- Translate campaign objectives into clear go-to-market plans and provide performance insights and recommendations to senior leadership.
- Analyse channel performance and customer journeys to optimise targeting, improve efficiency, and enhance customer experiences across segments.
- Lead, mentor, and motivate a high-performing CRM team, fostering strong collaboration, continuous improvement, and a focus on customer outcomes.
What You Will Bring
- Proven experience leading CRM or customer marketing in a fast-paced environment, with strong expertise in email and marketing operations.
- Demonstrated ability to lead and develop teams, building motivation, accountability, and high standards of delivery.
- Strong analytical capability, with experience using data to define objectives, measure performance, and improve conversion and return on investment.
- Experience developing creative briefs and translating insights into effective, customer-focused campaigns.
- Solid understanding of ecommerce, including onsite experiences and product development, with a focus on improving customer journeys.
- Confidence working with senior stakeholders and external agencies, supported by clear communication and presentation skills.
- Independent problem-solving mindset, comfortable challenging existing ways of working to improve efficiency and customer experience.
Senior CRM Marketing Manager employer: Arlington Administrative Assistance
Contact Detail:
Arlington Administrative Assistance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at eBay. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a presentation or a case study during interviews. It’s a great way to demonstrate your expertise and creativity.
✨Tip Number 3
Be ready to discuss data! Since this role is all about data-driven decisions, come prepared with examples of how you've used analytics to improve customer engagement in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the eBay team!
We think you need these skills to ace Senior CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior CRM Marketing Manager role. Highlight your experience in CRM and customer marketing, especially in fast-paced environments. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about eBay and how you can contribute to our mission. Be sure to mention any relevant campaigns you've led and the impact they had.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision making, make sure to highlight your analytical capabilities. Share examples of how you've used data to improve campaign performance or customer engagement in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best experience. It’s straightforward and ensures your application gets to the right people. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Arlington Administrative Assistance
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer marketing, especially how data and AI can enhance customer engagement. Be ready to discuss specific strategies you've implemented in the past and how they improved campaign performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by bringing examples of how you've used data to drive decisions. Think about times when your insights led to improved conversion rates or enhanced customer journeys. This will show that you can not only lead but also measure success effectively.
✨Be Ready to Collaborate
Since this role involves working with cross-functional teams, be prepared to discuss your experience in collaborating with different departments. Share examples of how you've aligned marketing plans with business priorities and how you’ve communicated effectively with senior stakeholders and external agencies.
✨Bring Creative Ideas to the Table
Think about innovative CRM campaigns you've developed or would like to implement. Be ready to share your creative process and how you translate consumer insights into actionable strategies. This will highlight your ability to think outside the box and contribute to eBay's mission of redefining the ecommerce experience.
