At a Glance
- Tasks: Create engaging shopper marketing initiatives for top UK dairy brands.
- Company: Join Arla Foods, a global leader in the dairy industry.
- Benefits: Enjoy competitive salary, 26 days holiday, and flexible benefits.
- Other info: Great growth opportunities and a supportive team culture.
- Why this job: Make an impact on shopper engagement and product launches in a dynamic environment.
- Qualifications: 1-3 years in Shopper Marketing or related FMCG fields.
The predicted salary is between 51750 - 63250 £ per year.
Do you want to develop your career within a global FMCG business and help shape how shoppers engage with some of the UK’s most recognised dairy brands? This is an exciting opportunity for an ambitious shopper marketing or commercial professional to join Arla’s UK commercial team. Working closely with Brand, Category, and Sales functions, you’ll help deliver engaging shopper activations, support product launches, and drive customer growth across multiple retail channels.
As a Shopper Marketing Executive, you will be responsible for developing and delivering shopper marketing initiatives that support category growth, improve shopper engagement and create stronger customer partnerships.
Key responsibilities include:
- Deliver shopper marketing plans across branded and own-label portfolios, including e-commerce activations.
- Support new product launches through shopper insight, activation planning and execution.
- Create compelling retailer selling stories and activation materials to support commercial teams.
- Deliver engaging in-store activities including sampling, POS campaigns, competitions and promotional activations.
- Measure campaign performance and ROI, using insights to continuously improve future shopper marketing plans.
What will make you successful:
You'll ideally bring 1 to 3 years' experience within Shopper Marketing, Trade Marketing, Customer Marketing, Brand Marketing, Category Marketing or a similar FMCG commercial discipline. With strong organisational, communication and analytical skills, you'll be confident using data and insights to understand shopper behaviour and support commercial decision-making. Experience supporting retailer activations, product launches, POS campaigns or customer marketing initiatives would be advantageous.
You’ll be a proactive and curious team player who enjoys building relationships with a wide range of stakeholders and thrives in a fast paced FMCG environment.
What do we offer?
We’re committed to supporting your growth and development, offering internal and external training opportunities. You’ll enjoy a competitive salary, 26 days of holiday plus bank holidays, matched pension contributions up to 6%, life assurance, and flexible benefits.
Would you like to join us? Please apply directly or for more information please contact Olivia Pine, Talent Acquisition Partner at Arla Foods. The closing date for this position is 24th September 2026 and only CVs sent directly via the link will be considered.
Shape the Future of Dairy. Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.
Shopper Marketing Executive- Arla Foods UK- Leeds employer: ARLA
Arla is an exceptional employer, offering a dynamic work environment at its state-of-the-art Aylesbury Dairy, one of Europe's largest dairies. With a strong commitment to employee growth through extensive training opportunities and a culture that values collaboration and innovation, Arla fosters a high-performance engineering team dedicated to maintenance excellence. Enjoy competitive benefits, including a generous holiday allowance, health cover, and a supportive atmosphere that prioritises job satisfaction and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Executive- Arla Foods UK- Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ARLA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ARLA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ARLA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ARLA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Executive- Arla Foods UK- Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ARLA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ARLA:Show us that you’ve done your homework! In your application, briefly mention what you admire about ARLA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ARLA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ARLA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ARLA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
