At a Glance
- Tasks: Lead global trade marketing strategies and enhance in-store execution for beverage products.
- Company: Join Arla, a leading player in the FMCG sector with a focus on innovation.
- Benefits: Competitive salary, international exposure, and opportunities for professional growth.
- Other info: Dynamic role with significant influence across international markets.
- Why this job: Shape global strategies and make a real impact in the beverage industry.
- Qualifications: Master's degree and 5+ years in trade marketing or sales within FMCG.
The predicted salary is between 56700 - 69300 £ per year.
location will be agreed with the successful candidate. Read more about life at Arla here Inside Arla
How you will make an impact
As Trade Marketing Manager, you will join our global Beverage Excellence team, which is responsible for developing go-to-market strategy and executional excellence across our beverage business.
Working closely with commercial teams, category and brand, procurement, supply chain and local markets, you will help create the backbone that enables scalable execution globally.
This role sits within the global Beverage Excellence organisation and offers significant exposure to senior stakeholders and international markets.
Key responsibilities include
- Develop and continuously evolve global strategies, standards, governance and future asset management solutions for coolers, displays and in-store execution across markets.
- Build and deploy scalable trade marketing tools, frameworks and solutions that drive stronger in-store execution and commercial impact.
- Drive cross-functional initiatives and alignment across Commercial, Category, Procurement, Supply Chain, Finance and local markets that improve asset effectiveness, standardization and cost efficiency.
- Accelerate market adoption through capability building, training, playbooks, best-practice sharing and pilot programs.
- Leverage performance data and insights to optimize asset investments, execution quality and business results.
- What will make you successful
We are looking for someone who combines strong in-store execution expertise with the ability to build scalable solutions, influence across a complex, global matrix organization and drive the adoption of new ways of working that create measurable commercial impact.
- Relevant Master university degree in business, marketing, commercial management or a comparable field.
- Minimum 5 years of experience in Sales, Trade Marketing, Commercial Excellence or Customer/Shopper Marketing within a global FMCG organization; ideally from a leading player in non-alcoholic beverages.
- Experience from beverages or another category with mature cooler, display and point-of-purchase execution practices.
- Experience working in an international matrix organization and proven success leading initiatives across countries and/or functions.
- Ideally you have experience working both locally and/or globally.
- Speak and write English excellently; additional languages are an advantage.
- Just as importantly, you are someone who Enjoys building new ways of working and driving change.
- Takes ownership and follows through, even when the path is not fully defined.
- Can balance strategic thinking with a pragmatic, hands-on execution mindset.
What do we offer?
This is a rare opportunity to shape a strategically important global agenda at Arla.
You will play a central role in defining how the Milk Based Beverages business approaches cooler and display management globally, influencing how we operate across markets and creating tangible impact on execution and growth within our
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Trade Marketing Manager - Soenderhoej 14, Viby DK in Leeds employer: ARLA
Arla is an exceptional employer, offering a dynamic work environment at its state-of-the-art Aylesbury Dairy, one of Europe's largest dairies. With a strong commitment to employee growth through extensive training opportunities and a culture that values collaboration and innovation, Arla fosters a high-performance engineering team dedicated to maintenance excellence. Enjoy competitive benefits, including a generous holiday allowance, health cover, and a supportive atmosphere that prioritises job satisfaction and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager - Soenderhoej 14, Viby DK in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ARLA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ARLA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ARLA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ARLA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager - Soenderhoej 14, Viby DK in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ARLA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ARLA:Show us that you’ve done your homework! In your application, briefly mention what you admire about ARLA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ARLA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ARLA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ARLA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
