Marketing Manager in Exeter

About Arktis

Arktis is a British manufacturer of specialist clothing and equipment, established in 1985. Our products are designed for people who rely on their equipment in demanding environments, from military and law enforcement to emergency services, outdoor professionals and enthusiasts.

Marketing Manager

Salary: £38,000–£44,000 per annum, depending on experience

Job Type: Full-time

Department: Marketing

Reports to: Managing Director

Location: Exeter, Devon

The Role

You’ll be responsible for planning and coordinating marketing activity across the business, working closely with Sales, International Sales, Design, Production and other teams.

A key part of the role will be providing Sales teams and commercial partners with the marketing materials, communications, campaigns and product information they need to represent Arktis effectively.

You’ll also oversee product launches, promotions, tradeshows, events, content creation and digital marketing, while managing external agencies and developing the Marketing team.

Key Responsibilities

Marketing & Sales Support

• Develop and manage the annual marketing plan across UK and international markets.
• Align marketing activity with business objectives and sales priorities.
• Work closely with Sales and International Sales to understand commercial requirements.
• Develop sales presentations, product information, brochures, line sheets and other marketing collateral.
• Create communications and promotional materials for Sales teams, distributors and commercial partners.
• Support customer acquisition, retention and sales growth through targeted marketing activity.

Product Launches & Promotions

• Develop marketing and launch plans for new products and ranges.
• Plan and execute retail and trade promotions.
• Coordinate with Sales, Design and Production to deliver launches and promotional activity.
• Develop launch communications, campaign assets and supporting materials.
• Ensure Sales teams and partners are fully briefed ahead of launches.
• Review campaign performance and identify opportunities for improvement.

International Marketing

• Support International Sales with marketing activity across overseas markets.
• Develop communications and marketing materials for international customers and distributors.
• Provide partners with relevant product, promotional and brand assets.
• Coordinate international launches and campaigns while maintaining consistent brand guidelines.

Tradeshows & Events

• Manage the planning, booking and logistics for Arktis tradeshows and events.
• Develop an annual events plan aligned with Sales and business priorities.
• Coordinate Sales, Design and Production to ensure products, displays and materials are delivered on time.
• Manage event suppliers and organisers.
• Support the Marketing and Sales teams at events and exhibitions.
• Review event performance and identify improvements for future activity.

Content & Creative

• Oversee creative content for product launches, promotions and marketing campaigns.
• Brief and manage photographers, videographers, influencers and other third‑party creators.
• Ensure content accurately represents Arktis products and their applications.
• Work with the Content Creator and wider Marketing team to maintain a consistent brand identity.
• Coordinate photography, video, graphics and other marketing assets.

Digital Marketing

• Manage paid advertising activity with our third‑party PPC agency.
• Oversee SEO and identify opportunities for improvement.
• Manage email marketing campaigns and develop email automations.
• Monitor campaign performance and continually improve digital activity.
• Ensure digital marketing supports wider commercial and marketing objectives.

Websites & Brand

• Oversee the Arktis retail and corporate websites.
• Ensure product, company and marketing information is accurate and professionally presented.
• Coordinate website updates supporting launches, promotions and campaigns.
• Maintain consistency of the Arktis brand across marketing and sales materials.
• Oversee the ordering, production and distribution of marketing materials.
• Manage relationships with relevant marketing and print suppliers.

Team Leadership

• Lead, support and develop the Marketing team.
• Set priorities, objectives and deadlines.
• Support recruitment, training and development.
• Provide direction, coaching and constructive feedback.
• Allocate work across the team and external partners.
• Encourage creativity, collaboration and accountability.

Cross-Functional Working

• Build strong relationships with Sales, International Sales, Design and Production.
• Ensure marketing activity aligns with product availability, sales priorities and production schedules.
• Coordinate marketing requirements across departments.
• Communicate plans, deadlines and deliverables clearly across the business.

About You

We’re looking for an experienced marketing professional who combines commercial awareness, creativity and excellent organisational skills.

You’ll ideally have:

• Proven experience in a Marketing Manager or similar role.
• Experience developing and delivering marketing plans and campaigns.
• Experience creating marketing materials and sales collateral.
• Experience supporting product launches and promotional campaigns.
• Experience planning and delivering tradeshows and events.
• Experience managing external agencies, suppliers and creative partners.
• Good knowledge of digital marketing, including PPC, SEO and email.
• Strong project management and organisational skills.
• Strong attention to detail and commercial awareness.
• The ability to manage multiple projects and priorities simultaneously.

Experience in outdoor or sporting products, specialist clothing or equipment, military/defence/law enforcement, retail and trade, wholesale/distribution, or events and exhibitions would be advantageous.

The Person

We’re looking for someone who is:

• Commercially minded – understands how marketing supports Sales and business growth.
• Organised – able to manage multiple campaigns, launches and events.
• Creative – able to develop ideas and turn them into effective marketing activity.
• Collaborative – enjoys working across Sales, Design, Production and other teams.
• Proactive – takes ownership and identifies opportunities.
• Hands‑on – comfortable getting into the detail while managing and developing a team.
• A strong communicator – able to turn technical product information into clear, compelling communications.
• Commercially curious – interested in understanding the products, customers and markets.

Why Join Arktis?

This is an opportunity to play a central role in the continued development of an established British brand.

You’ll work across product launches, Sales support, promotions, international marketing, tradeshows and events, content, digital marketing, email marketing, brand development and team leadership.

You’ll have the opportunity to influence how Arktis presents itself to customers and partners in the UK and internationally, while working closely with teams across the business.

Arktis is an equal opportunities employer.

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