At a Glance
- Tasks: Lead marketing strategies for international exhibitions and drive visitor engagement.
- Company: Fast-growing B2B events business in logistics and technology sectors.
- Benefits: Competitive salary, performance bonus, paid birthday leave, and international travel opportunities.
- Other info: Dynamic role with excellent career progression and professional development.
- Why this job: Make a real impact on global events while shaping marketing strategies.
- Qualifications: Proven experience in B2B events marketing and multi-channel campaign execution.
The predicted salary is between 35000 - 40000 £ per year.
- Senior Marketing Manager - International Exhibitions
- Central London (Office Based) up to £60k DOE + Performance Bonus
Are you an experienced exhibition marketing professional looking for the opportunity to take ownership of marketing across an expanding international event portfolio while directly influencing commercial growth?
Ark is partnering with a fast growing B2B events business that has established itself as a market leader within the logistics, supply chain and technology sectors.
With a successful UK portfolio and ambitious international expansion plans across North America, Asia, the Middle East and Europe, this is an exciting opportunity to join the business during a significant period of growth.
This is far more than a traditional events marketing role.
You'll take ownership of commercially driven campaigns that deliver visitor growth, maximise exhibitor ROI and contribute directly to the success of multiple international exhibitions.
The Role
This is a strategic, hands on marketing position where you'll lead the planning and delivery of integrated campaigns across an international exhibition portfolio.
Key responsibilities include
- Developing and delivering integrated marketing strategies across multiple international exhibitions.
- Driving visitor acquisition through email, digital, social media, content, partnerships and paid marketing campaigns.
- Building highly targeted campaigns that attract senior decision-makers and qualified industry audiences.
- Maximising exhibitor engagement and supporting retention through commercially focused marketing initiatives.
- Growing and segmenting marketing databases across international markets while building relationships with key industry partners and associations.
- Monitoring campaign performance, analysing marketing data and optimising activity to maximise ROI.
- Managing multiple campaigns simultaneously, ensuring delivery on time and within budget.
- Mentoring junior marketing team members and supporting the onsite delivery and post-event analysis of exhibitions.
About You
We're looking for an experienced B2B events marketer who combines strategic thinking with a hands on approach and enjoys working within a fast paced, commercially driven environment.
You'll likely bring
- Proven marketing experience within exhibitions, conferences or large-scale B2B events
- A strong track record of delivering visitor acquisition and audience growth campaigns
- Experience creating and executing multi-channel marketing campaigns from strategy through to delivery.
- Strong knowledge of CRM systems, email marketing platforms, CMS and analytics tools.
- Excellent copywriting, communication and stakeholder management skills.
- Experience analysing campaign performance and using data to drive continuous improvement.
- Previous experience mentoring or managing junior marketing professionals
- A commercial mindset with the ability to balance creativity alongside measurable business outcomes.
- International marketing experience or exposure to launching new events would be highly advantageous
This opportunity would particularly suit someone who enjoys taking ownership, thrives in a fast-moving environment and wants to play a key role in the continued international growth of a market-leading events business.
- What's On Offer
- £50k-£60k basic salary depending on experience (7-10 years of marketing experience, last 5 in exhibitions)
- Performance bonus with realistic OTE of £70,000+
- Paid birthday leave and additional Christmas leave
- International travel opportunities
- Ongoing professional development and career progression
- The opportunity to shape the marketing strategy behind an expanding international exhibition portfolio with genuine influence over future growth
If you're an ambitious exhibition marketing professional looking for a role where you can make a measurable commercial impact while supporting the international growth of a leading events business, we would love to hear from you!
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Senior Marketing Manager employer: Ark Recruitment EST
Ark Recruitment EST is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Greater London. With a focus on employee growth, you will have access to international travel opportunities and the chance to lead impactful B2B conferences across diverse sectors, ensuring your career flourishes in a global events organization. Join us to be part of a team that values innovation and success while providing a supportive hybrid working environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ark Recruitment EST and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ark Recruitment EST are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ark Recruitment EST on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ark Recruitment EST. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ark Recruitment EST. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ark Recruitment EST:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ark Recruitment EST’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ark Recruitment EST
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ark Recruitment EST will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ark Recruitment EST, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
