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For Companies At a Glance
- Tasks: Drive revenue for a flagship health exhibition and secure new business opportunities.
- Company: Established events business with a strong reputation and ambitious growth plans.
- Benefits: Competitive salary, uncapped commission, hybrid working, and strategic ownership.
- Other info: Join a dynamic team and enjoy autonomy without people management responsibilities.
- Why this job: Take charge of a high-profile event and make a real impact in the health sector.
- Qualifications: Proven experience in exhibition sales and strong relationship-building skills.
The predicted salary is between 50000 - 50000 £ per year.
Ark Recruitment are delighted to be exclusively partnering with a highly established events business to recruit an Exhibition Sales Director for one of their flagship events within the health sector. This is a fantastic opportunity for a senior exhibition sales professional who's ready to take greater ownership, bring fresh ideas to the table, and step into a role with full strategic revenue responsibility, without moving into people management.
About the Event
- This is a market leading, well established exhibition attracting 10,000 visitors annually
- 130+ exhibitors
- A loyal base of high-spend, returning partners
The show has a strong reputation and consistent success, but it continues to evolve year on year, meaning there’s genuine scope to grow revenue, introduce new ideas, and expand partnerships.
The Role
As Exhibition Sales Director, you will take full ownership of the exhibition stand revenue budget for this flagship event. This role combines:
- Retaining and growing key high-spend exhibitor accounts
- Securing new business through your own network and industry contacts
- Working collaboratively with the new business team to drive additional growth
- Bringing strategic thinking to pricing, packaging, and commercial opportunities
Importantly, this is not a team management role. Instead, it’s about senior level commercial leadership, autonomy, and accountability for delivering and exceeding the event’s revenue targets. You’ll report directly into the Portfolio Director and work closely with marketing, operations, and event management teams to maximise commercial performance.
Key Responsibilities
- Own and deliver the full exhibition stand revenue budget
- Build long term strategic partnerships with high spend exhibitors
- Identify and secure new business opportunities
- Utilise internal new business resource alongside your own network
- Introduce innovative commercial ideas to drive year on year growth
- Collaborate cross-functionally to ensure exhibitor success and retention
- Maintain accurate forecasting and pipeline management
- Contribute strategically to the long term development of the event
Who This Would Suit
This role is perfect for:
- A Senior Exhibition Sales Manager ready for the next step
- A strong B2B exhibition sales professional who wants greater ownership
- Someone confident working autonomously and being accountable for a full event budget
- A commercially sharp individual who enjoys both account management and new business
- A relationship-led seller who can operate at senior stakeholder level
You’ll likely bring:
- A strong track record in exhibition stand sales
- Experience working on large scale B2B events
- Proven success in growing existing accounts and securing new exhibitors
- Confidence managing strategic conversations with high value clients
- A collaborative mindset and ability to work cross-functionally
What’s on Offer
- c£50k basic salary
- Uncapped lucrative commission structure
- Hybrid working set up
- Strategic ownership without people management responsibility
- The opportunity to shape and grow a flagship, high-profile event
- A business that is established, stable, and ambitious for further growth
Sound like your next opportunity in exhibition sales? Get in touch with Robyn or Ellie for information or apply now!
Sales Director employer: Ark Recruitment EST
Contact Detail:
Ark Recruitment EST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Network Like a Pro
Get out there and connect with industry professionals! Attend events, join online forums, and don’t be shy about reaching out to people on LinkedIn. The more connections you make, the better your chances of landing that Exhibition Sales Director role.
✨Show Off Your Expertise
When you get the chance to chat with potential employers, make sure to highlight your experience in exhibition sales. Share specific examples of how you've grown accounts or secured new business. We want to see your strategic thinking in action!
✨Be Ready to Collaborate
This role is all about working cross-functionally, so be prepared to discuss how you can collaborate with marketing, operations, and event management teams. Show us that you can bring innovative ideas to the table while keeping everyone on the same page.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead and innovate in exhibition sales.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in B2B exhibition sales. Focus on your achievements in growing accounts and securing new business, as this is what we’re really looking for!
Be Clear and Concise: Keep your application clear and to the point. We appreciate a well-structured application that makes it easy for us to see your relevant skills and experiences without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with us.
How to prepare for a job interview at Ark Recruitment EST
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of revenue targets and sales metrics. Brush up on the key figures related to exhibition sales, such as average deal size and conversion rates. Be ready to discuss how you've met or exceeded these in past roles.
✨Showcase Your Strategic Thinking
This role requires a strong strategic mindset. Prepare examples of how you've introduced innovative ideas that drove revenue growth in previous positions. Think about specific strategies you've implemented and be ready to explain the thought process behind them.
✨Highlight Relationship Building Skills
Since this position involves maintaining and growing relationships with high-spend exhibitors, come prepared with stories that showcase your ability to build long-term partnerships. Discuss how you've successfully managed client relationships and secured new business through networking.
✨Collaborate and Communicate
You'll be working closely with various teams, so it's essential to demonstrate your collaborative skills. Prepare to discuss instances where you've worked cross-functionally to achieve a common goal. Highlight your communication style and how it has contributed to successful outcomes.