At a Glance
- Tasks: Lead product marketing for interactive content and connect with customers.
- Company: Join Aristocrat, an inclusive employer focused on bringing joy through play.
- Benefits: Competitive pay, health benefits, bonuses, and a supportive work environment.
- Other info: Opportunity for career growth in a fast-paced, innovative environment.
- Why this job: Make a significant impact in a dynamic team within the gaming industry.
- Qualifications: 5+ years in product marketing, strong communication, and collaboration skills required.
The predicted salary is between 54000 - 66000 £ per year.
This job is with Aristocrat, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.
At Aristocrat, our goal is to bring joy to life through the power of play.
As the Manager, Product Marketing – Interactive Content, you will have a central role in connecting our outstanding interactive content with the right customers.
This position is a key member of our Global Regulated Marketing team, based in London, and reports directly to the Director, Product Marketing – Interactive Content.
You'll be at the core of translating product, studio, market, and commercial priorities into clear positioning, launch plans, and customer-facing marketing.
Working across Content, Aggregation, i Gaming and Sports, the Manager will support consistent, insight-led product marketing that reflects customer needs and business priorities.
The position partners closely with Product, Commercial, Creative, Customer Marketing, Digital and Mar Tech, Marketing Analytics, Marketing Operations, Legal, Compliance, Responsible Gaming, and regional teams.
The Manager is responsible for coordinating launch planning and improving product narratives and assets.
They also help ensure interactive content is activated accurately, effectively, and meets jurisdictional requirements.
This is an outstanding opportunity to join a dynamic team and make a significant impact on our ambitious goals!
What You'll Do
- Support the Director, Product Marketing – Interactive Content in developing and delivering product marketing plans for Aristocrat's interactive content portfolio.
- Convert product roadmaps, studio priorities, customer needs, and market insights into clear positioning, messaging, value propositions, and go-to-market recommendations.
- Coordinate launch readiness across Product, Commercial, Creative, Customer Marketing, Digital and Mar Tech, Marketing Analytics, Marketing Operations, and regional collaborators.
- Build and maintain high-quality product marketing materials, including launch briefs, sales enablement, pitch content, product narratives, FAQs, and customer-facing assets.
- Partner with Commercial and customer-facing teams to understand market needs, equip teams with relevant content, and gather feedback that improves future launches and messaging.
- Work with Creative and production partners to develop campaign and launch assets that are on brief, on brand, accurate, timely, and fit for channel and audience.
- Collaborate with Marketing Analytics and relevant partners to define appropriate measures of success, review performance, and turn findings into practical recommendations.
- Maintain clear launch plans, achievements, dependencies, risks, approvals, and status updates, raising trade-offs and decisions when needed.
- Help manage product information and marketing assets so teams can access current, approved, and consistent materials.
- Partner with Product Communications and PR collaborators on accurate, coordinated narratives for interactive product and content announcements.
- Develop strong connections with studios, Product, Commercial, and regional teams, balancing global consistency with market and customer relevance.
- Monitor competitor, category, customer, and market developments and synthesize insights that inform positioning and activation.
- Ensure product marketing work follows brand, legal, compliance, responsible gaming, governance, and jurisdictional requirements across applicable markets.
- Contribute to enhanced product marketing processes, templates, planning routines, and methods of working across Global Regulated Marketing.
- Represent the interactive content product marketing team in cross-functional forums and provide clear, concise updates to collaborators.
What We're Looking For
- A minimum of 5 years' experience in product marketing, portfolio marketing, go-to-market, commercial marketing, or an equivalent position, ideally within i Gaming, interactive entertainment, technology, digital platforms, or a regulated industry.
- Demonstrated ability to translate complex products and roadmaps into clear, compelling, customer-relevant messaging and marketing materials.
- Experience coordinating cross-functional launches and managing multiple priorities, collaborators, dependencies, and deadlines.
- Strong commercial judgement and an understanding of how product marketing supports customer conversations, sales enablement, adoption, and growth.
- Excellent written, verbal, and presentation skills, with close attention to accuracy, audience, and detail.
- Strong collaboration and relationship-management skills across Product, Commercial, Creative, Analytics, Operations, Legal, Compliance, and regional teams.
- Comfort using market, customer, competitive, and performance insights to build recommendations and improve execution.
- A practical, organized approach to planning, problem solving, and delivery in a fast paced, matrixed environment.
- Good judgement and a dedication to responsible gaming, brand stewardship, governance, and compliance in regulated markets.
- Bachelor's degree or equivalent practical experience in marketing, business, communications, or a related field.
This job description may have been reviewed and enhanced using AI-assisted tools to improve clarity, consistency, and inclusivity.
All final content, role requirements and hiring decisions remain subject to human review and approval by Aristocrat.
Compensation Philosophy
We offer a comprehensive pay and benefits package designed to stay competitive in the market, support your wellbeing, and recognise your contribution to our success.
Our approach is underpinned by a pay-for-performance belief in rewarding individual impact.
Your specific compensation package will be determined by factors such as your skills, experience, qualifications, and location.
Depending on your role and location, you may be eligible for annual bonuses and incentives, health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits.
Specific details about compensation and benefits for this position will be discussed during the recruitment process.
Manager, Product Marketing - Interactive Content in South Cave employer: Aristocrat
Aristocrat is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a hybrid environment. With a strong focus on professional development, you will have ample opportunities to mentor fellow engineers and lead innovative projects while staying at the forefront of automation technology. Located in the UK, our team enjoys a collaborative atmosphere that encourages creativity and growth, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Product Marketing - Interactive Content in South Cave
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aristocrat and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aristocrat are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aristocrat on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aristocrat. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Product Marketing - Interactive Content in South Cave
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aristocrat. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aristocrat:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aristocrat’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aristocrat
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aristocrat will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aristocrat, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
