At a Glance
- Tasks: Lead sales growth and manage a dynamic team across the EMEA region.
- Company: Join Aristocrat, a global leader in gaming content and technology.
- Benefits: Enjoy a robust benefits package and global career opportunities.
- Other info: Flexible location with up to 50% travel; inclusive workplace culture.
- Why this job: Make an impact in a diverse environment while driving innovation in gaming.
- Qualifications: 10+ years of sales experience with strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
This job is with Aristocrat, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Reports to: Vice President of Sales, EMEA
Location: EMEA (flexible / regional hub)
Role Overview
The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region. This leadership role manages a team of sales professionals. It develops and accomplishes regional sales strategies. It also manages key customer relationships and ensures consistent revenue delivery. The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.
Key Responsibilities
- Revenue Growth & Sales Execution
- Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
- Develop and complete sales plans aligned with company-wide strategy
- Drive consistent pipeline generation and conversion through proactive deal management
- Lead complex, high-value deals and strategic negotiations
- Ensure principled adoption of sales methodologies and CRM processes
- Customer & Account Management
- Build and maintain executive-level relationships with key customers and strategic accounts
- Supervise account planning and ensure strong customer retention and expansion strategies
- Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
- Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
- Identify and develop new market opportunities and partnerships across EMEA
- Team Leadership & Talent Development
- Recruit, develop, and retain a high-performing regional sales team
- Set clear performance expectations, critical metrics, and accountability frameworks
- Provide ongoing coaching, mentoring, and performance management
- Develop a culture of high performance, collaboration, and continuous improvement
- Partner with HR on talent planning, succession, and organizational design
- Strategy & Market Development
- Define and complete the EMEA sales strategy in alignment with global priorities
- Analyze market trends, competitive landscape, and customer insights to inform decisions
- Identify growth segments, verticals, and geographic expansion opportunities
- Collaborate with marketing, product, and allied teams to align go-to-market initiatives
- Drive regional business planning and long-term growth strategies
- Forecasting, Budgeting & Reporting
- Own accurate and timely sales forecasting (weekly, monthly, quarterly)
- Develop and lead regional sales budgets, including cost control and return on investment optimization
- Track and communicate performance against targets using data-driven insights
- Provide regular reporting and executive updates to VP Sales and senior leadership
- Ensure data integrity and effective use of CRM and reporting tools
- Operational Excellence
- Establish and implement guidelines across sales operations and processes
- Drive adoption of tools, automation, and analytics to improve efficiency
- Optimize territory design, quota allocation, and coverage models
- Ensure compliance with company policies, legal, and regulatory requirements
- Partner with Sales Operations to continuously improve performance frameworks
- Cross-Functional Collaboration
- Work closely with Marketing on demand generation and campaign effectiveness
- Partner with Customer Success and Services to ensure delivery excellence and renewals
- Collaborate with Product teams to provide market feedback and influence roadmap
- Align with Channel/Partner teams to improve indirect revenue contribution
Key Performance Indicators (critical metrics)
- Revenue attainment vs. target
- Pipeline coverage and conversion rates
- Forecast accuracy
- Customer dedication and growth rates
- Average deal size and sales cycle duration
- Team performance and productivity metrics
- Employee engagement and retention
Qualifications & Experience
- 10+ years of sales experience, with significant leadership responsibility in EMEA
- Consistent record of achieving and exceeding revenue targets
- Experience leading geographically distributed teams
- Strong background in complex enterprise sales and deal negotiation
- Demonstrated ability to build and complete strategic sales plans
- Experience with CRM systems (e.g., Salesforce) and sales analytics tools
- Bachelor’s degree required
Key Competencies
- Critical thinking and commercial competence
- Leadership and people development
- Executive presence and social skills
- Customer-centric attitude
- Data-driven decision making
- Negotiation and influencing skills
- Agility and resilience in a fast-paced environment
Success Profile
The ideal candidate is an outcome-focused, inspirational leader who can balance strategy with execution. They are equally comfortable leading board-level discussions and mentoring frontline sales teams. They navigate the complexity and diversity across European, Middle Eastern, and African markets.
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
World Leader in Gaming Entertainment
Robust benefits package
Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
Travel Expectations
Up to 50%
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Sales Director EMEA employer: Aristocrat
Aristocrat is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for professionals seeking meaningful careers in the gaming industry. With a robust benefits package, global career opportunities, and a culture that values individual differences, employees are empowered to thrive and grow within a supportive environment. The company's commitment to responsible gameplay and employee wellbeing further enhances its appeal, ensuring that team members can contribute to a mission that brings joy to life through the power of play.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your achievements and how they relate to the role. Use specific examples to demonstrate your skills and experience, especially in sales leadership and strategy.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position. And remember, apply through our website for the best chance!
We think you need these skills to ace Sales Director EMEA
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in driving revenue growth and managing teams, as these are key aspects of the job. Use specific examples that showcase your achievements in similar roles.
Craft a Compelling Cover Letter:Your cover letter should tell a story about your journey in sales leadership. Connect your past experiences with the responsibilities outlined in the job description. Show us why you're the perfect fit for Aristocrat and how you can contribute to our mission.
Showcase Your Leadership Skills:As a Sales Director, you'll need to demonstrate strong leadership abilities. In your application, mention any experience you have in recruiting, developing, and mentoring sales teams. We want to see how you've built high-performing teams in the past.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people and allows us to review your details efficiently. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Aristocrat
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your ability to drive revenue growth. Be prepared to discuss specific figures from your past roles, such as revenue targets you've met or exceeded, and how you achieved them. This shows you’re results-driven and understand the importance of metrics.
✨Showcase Your Leadership Style
This role involves managing a team, so be ready to talk about your leadership approach. Share examples of how you've developed talent, set performance expectations, and fostered a high-performance culture. Highlighting your coaching and mentoring experiences will resonate well with the interviewers.
✨Understand the Market Landscape
Familiarise yourself with the EMEA market trends and competitive landscape relevant to Aristocrat. Discuss how you would identify growth segments and develop strategies to capture new opportunities. This demonstrates your strategic thinking and market awareness.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and decision-making abilities. Prepare scenarios where you had to navigate complex sales negotiations or resolve customer issues. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
