At a Glance
- Tasks: Drive revenue growth and lead a high-performing sales team across EMEA.
- Company: Dynamic company focused on market expansion and customer excellence.
- Benefits: Competitive salary, flexible location, and opportunities for professional development.
- Other info: Join a diverse team and enjoy travel opportunities up to 50%.
- Why this job: Make a significant impact in a leadership role while shaping the future of sales.
- Qualifications: 10+ years of sales experience with strong leadership and strategic planning skills.
The predicted salary is between 80000 - 100000 £ per year.
The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region. This leadership role manages a team of sales professionals, develops and accomplishes regional sales strategies, and manages key customer relationships to ensure consistent revenue delivery.
The role requires a strong balance of strategic leadership, operational difficulty, and hands‐on sales execution, working closely with cross‐functional collaborators to deliver balanced growth.
- Revenue Growth & Sales Execution
- Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
- Develop and complete sales plans aligned with company-wide strategy
- Drive consistent pipeline generation and conversion through proactive deal management
- Lead complex, high‐value deals and strategic negotiations
- Ensure principled adoption of sales methodologies and CRM processes
- Customer & Account Management
- Build and maintain executive‐level relationships with key customers and strategic accounts
- Supervise account planning and ensure strong customer retention and expansion strategies
- Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
- Champion customer‐centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
- Identify and develop new market opportunities and partnerships across EMEA
- Team Leadership & Talent Development
- Recruit, develop, and retain a high‐performing regional sales team
- Set clear performance expectations, critical metrics, and accountability frameworks
- Provide ongoing coaching, mentoring, and performance management
- Develop a culture of high performance, collaboration, and continuous improvement
- Partner with HR on talent planning, succession, and organizational design
- Strategy & Market Development
- Define and complete the EMEA sales strategy in alignment with global priorities
- Analyze market trends, competitive landscape, and customer insights to inform decisions
- Identify growth segments, verticals, and geographic expansion opportunities
- Collaborate with marketing, product, and allied teams to align go‐to‐market initiatives
- Drive regional business planning and long‐term growth strategies
- Forecasting, Budgeting & Reporting
- Own accurate and timely sales forecasting (weekly, monthly, quarterly)
- Develop and lead regional sales budgets, including cost control and return on investment optimization
- Track and communicate performance against targets using data‐driven insights
- Provide regular reporting and executive updates to VP Sales and senior leadership
- Ensure data integrity and effective use of CRM and reporting tools
- Operational Excellence
- Establish and implement guidelines across sales operations and processes
- Drive adoption of tools, automation, and analytics to improve efficiency
- Optimize territory design, quota allocation, and coverage models
- Ensure compliance with company policies, legal, and regulatory requirements
- Partner with Sales Operations to continuously improve performance frameworks
- Cross‐Functional Collaboration
- Work closely with Marketing on demand generation and campaign effectiveness
- Partner with Customer Success and Services to ensure delivery excellence and renewals
- Collaborate with Product teams to provide market feedback and influence roadmap
- Align with Channel/Partner teams to improve indirect revenue contribution
Key Performance Indicators (critical metrics)
- Revenue attainment vs. target
- Pipeline coverage and conversion rates
- Forecast accuracy
- Customer dedication and growth rates
- Average deal size and sales cycle duration
- Team performance and productivity metrics
- Employee engagement and retention
Qualifications & Experience
- 10+ years of sales experience, with significant leadership responsibility in EMEA
- Consistent record of achieving and exceeding revenue targets
- Experience leading geographically distributed teams
- Strong background in complex enterprise sales and deal negotiation
- Demonstrated ability to build and complete strategic sales plans
- Experience with CRM systems (e.g., Salesforce) and sales analytics tools
- Bachelor's degree required
Key Competencies
- Critical thinking and commercial competence
- Leadership and people development
- Executive presence and social skills
- Customer‐centric attitude
- Data‐driven decision making
- Negotiation and influencing skills
- Agility and resilience in a fast‐paced environment
Success Profile
The ideal candidate is an outcome‐focused, inspirational leader who can balance strategy with execution. They are equally comfortable leading board‐level discussions and mentoring frontline sales teams. They navigate the complexity and diversity across European, Middle Eastern, and African markets.
Travel Expectations
Up to 50%
We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
Sales Director EMEA in London employer: Aristocrat
As a Sales Director for EMEA, you will join a dynamic and inclusive work culture that prioritises employee growth and development. Our company offers competitive benefits, including flexible working arrangements and opportunities for professional advancement, all while fostering a collaborative environment that values innovation and customer excellence. With a strong commitment to diversity and inclusion, we empower our employees to thrive in their careers while making a meaningful impact across the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around revenue growth and customer excellence.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past successes in sales and how you’ve led teams to achieve targets. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sales Director EMEA in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences that align with the Sales Director role. Highlight your achievements in revenue growth and team leadership, as these are key for us at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about driving sales in the EMEA region and how your experience makes you the perfect fit for our team.
Showcase Your Leadership Style:We want to know how you lead and develop teams. Share examples of how you've built high-performing sales teams and fostered a culture of collaboration and continuous improvement.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at StudySmarter.
How to prepare for a job interview at Aristocrat
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of revenue growth and sales execution. Be prepared to discuss specific figures from your past experiences, such as how you met or exceeded targets, and the strategies you used to achieve them.
✨Showcase Your Leadership Style
This role requires strong team leadership skills. Think about examples where you've successfully recruited, developed, and retained high-performing teams. Be ready to share your approach to coaching and mentoring, and how you foster a culture of collaboration and continuous improvement.
✨Understand the Market Landscape
Familiarise yourself with the EMEA market trends and competitive landscape. Be prepared to discuss how you've identified growth segments in the past and how you plan to leverage market insights to inform your sales strategy in this role.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams like Marketing and Customer Success. Think of examples where you've successfully collaborated across departments to drive results. Highlight your ability to align go-to-market initiatives and ensure delivery excellence.
