The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region within our Class III Casino games. This leadership role manages a team of sales professionals, develops and accomplishes regional sales strategies, and manages key customer relationships to ensure consistent revenue delivery.
The role requires a strong balance of strategic leadership, operational execution, and hands‑on sales execution, working closely with cross‑functional collaborators to deliver balanced growth.
Revenue Growth & Sales Execution
- Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
- Develop and complete sales plans aligned with company‑wide strategy
- Drive consistent pipeline generation and conversion through proactive deal management
- Lead complex, high‑value deals and strategic negotiations
- Ensure principled adoption of sales methodologies and CRM processes
Customer & Account Management
- Build and maintain executive‑level relationships with key customers and strategic accounts
- Supervise account planning and ensure strong customer retention and expansion strategies
- Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
- Champion customer‑centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
- Identify and develop new market opportunities and partnerships across EMEA
Team Leadership & Talent Development
- Recruit, develop, and retain a high‑performing regional sales team
- Set clear performance expectations, critical metrics, and accountability frameworks
- Provide ongoing coaching, mentoring, and performance management
- Develop a culture of high performance, collaboration, and continuous improvement
- Partner with HR on talent planning, succession, and organizational design
Strategy & Market Development
- Define and complete the EMEA sales strategy in alignment with global priorities
- Analyze market trends, competitive landscape, and customer insights to inform decisions
- Identify growth segments, verticals, and geographic expansion opportunities
- Collaborate with marketing, product, and allied teams to align go‑to‑market initiatives
- Drive regional business planning and long‑term growth strategies
Forecasting, Budgeting & Reporting
- Own accurate and timely sales forecasting (weekly, monthly, quarterly)
- Develop and lead regional sales budgets, including cost control and return on investment optimization
- Track and communicate performance against targets using data‑driven insights
- Provide regular reporting and executive updates to VP Sales and senior leadership
- Ensure data integrity and effective use of CRM and reporting tools
Operational Excellence
- Establish and implement guidelines across sales operations and processes
- Drive adoption of tools, automation, and analytics to improve efficiency
- Optimize territory design, quota allocation, and coverage models
- Ensure compliance with company policies, legal, and regulatory requirements
- Partner with Sales Operations to continuously improve performance frameworks
Cross‑Functional Collaboration
- Work closely with Marketing on demand generation and campaign effectiveness
- Partner with Customer Success and Services to ensure delivery excellence and renewals
- Collaborate with Product teams to provide market feedback and influence roadmap
- Align with Channel/Partner teams to improve indirect revenue contribution
Qualifications & Experience
- 10+ years of sales experience, with significant leadership responsibility in EMEA
- Experience in Class III casino games
- Consistent record of achieving and exceeding revenue targets
- Experience leading geographically distributed teams
- Strong background in complex enterprise sales and deal negotiation
- Demonstrated ability to build and complete strategic sales plans
- Experience with CRM systems (e.g., Salesforce) and sales analytics tools
To note for this role we are open to candidates being based in either UK or Spain; relocation and visa sponsorship opportunities are available.
Travel Expectations: Up to 50%
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship.
We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
Sales Director EMEA in City of Westminster employer: Aristocrat
At Aristocrat, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Senior MySQL Database Administrator, you will not only contribute to cutting-edge gaming technology but also benefit from a robust package of global career opportunities and professional growth. Join us in a dynamic environment where your expertise will make a significant impact on the future of gaming entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director EMEA in City of Westminster
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director EMEA at Aristocrat, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Aristocrat. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director EMEA. Sometimes, a personal touch can grab attention faster than a generic application!
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Aristocrat:When writing your cover letter, make sure to tailor your message specifically for Aristocrat. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Aristocrat
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Aristocrat that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Aristocrat that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Aristocrat’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
