Sales Director EMEA

Sales Director EMEA

Full-Time No working from home possible
Aristocrat Leisure
The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region within our Class III Casino games. This leadership role manages a team of sales professionals. It develops and accomplishes regional sales strategies. It also manages key customer relationships and ensures consistent revenue delivery.The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.Key Responsibilities1. Revenue Growth & Sales ExecutionOwn and deliver regional revenue targets, including bookings, pipeline, and margin objectivesDevelop and complete sales plans aligned with company-wide strategyDrive consistent pipeline generation and conversion through proactive deal managementLead complex, high-value deals and strategic negotiationsEnsure principled adoption of sales methodologies and CRM processes2. Customer & Account ManagementBuild and maintain executive-level relationships with key customers and strategic accountsSupervise account planning and ensure strong customer retention and expansion strategiesAct as the point of contact for critical customer issues and ensure rapid resolution of partner concernsChampion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)Identify and develop new market opportunities and partnerships across EMEA3. Team Leadership & Talent DevelopmentRecruit, develop, and retain a high-performing regional sales teamSet clear performance expectations, critical metrics, and accountability frameworksProvide ongoing coaching, mentoring, and performance managementDevelop a culture of high performance, collaboration, and continuous improvementPartner with HR on talent planning, succession, and organizational design4. Strategy & Market DevelopmentDefine and complete the EMEA sales strategy in alignment with global prioritiesAnalyze market trends, competitive landscape, and customer insights to inform decisionsIdentify growth segments, verticals, and geographic expansion opportunitiesCollaborate with marketing, product, and allied teams to align go-to-market initiativesDrive regional business planning and long-term growth strategies5. Forecasting, Budgeting & ReportingOwn accurate and timely sales forecasting (weekly, monthly, quarterly)Develop and lead regional sales budgets, including cost control and return on investment optimizationTrack and communicate performance against targets using data-driven insightsProvide regular reporting and executive updates to VP Sales and senior leadershipEnsure data integrity and effective use of CRM and reporting tools6. Operational ExcellenceEstablish and implement guidelines across sales operations and processesDrive adoption of tools, automation, and analytics to improve efficiencyOptimize territory design, quota allocation, and coverage modelsEnsure compliance with company policies, legal, and regulatory requirementsPartner with Sales Operations to continuously improve performance frameworks7. Cross-Functional CollaborationWork closely with Marketing on demand generation and campaign effectivenessPartner with Customer Success and Services to ensure delivery excellence and renewalsCollaborate with Product teams to provide market feedback and influence roadmapAlign with Channel/Partner teams to improve indirect revenue contributionQualifications & Experience10+ years of sales experience, with significant leadership responsibility in EMEAExperience in Class III casino gamesConsistent record of achieving and exceeding revenue targetsExperience leading geographically distributed teamsStrong background in complex enterprise sales and deal negotiationDemonstrated ability to build and complete strategic sales plansExperience with CRM systems (e.g., Salesforce) and sales analytics toolsTo note for this role we are open to candidates being based in either UK or Spain, relocation and visa sponsorship opportunities are available.Why Aristocrat?Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/VWorld Leader in Gaming EntertainmentRobust benefits packageGlobal career opportunitiesOur ValuesAll about the PlayerTalent UnleashedCollective BrillianceGood Business Good CitizenTravel ExpectationsUp to 50%Additional InformationAt this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. #J-18808-Ljbffr
Aristocrat Leisure

Contact Details:

Aristocrat Leisure Recruitment Team