Sales Director EMEA in London

Sales Director EMEA in London

London Full-Time 80000 - 100000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Drive revenue growth and lead a high-performing sales team across the EMEA region.
  • Company: Join a leading company in Class III Casino games with a focus on innovation.
  • Benefits: Robust benefits package, competitive salary, and opportunities for travel.
  • Other info: Open to candidates in the UK or Spain; relocation support available.
  • Why this job: Make a significant impact in a dynamic market while developing your leadership skills.
  • Qualifications: 10+ years of sales experience and proven leadership in EMEA required.

The predicted salary is between 80000 - 100000 £ per year.

The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region within our Class III Casino games. This leadership role manages a team of sales professionals, develops and accomplishes regional sales strategies, manages key customer relationships, and ensures consistent revenue delivery. The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.

Key Responsibilities

  • Revenue Growth & Sales Execution
    • Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives.
    • Develop and complete sales plans aligned with company-wide strategy.
    • Drive consistent pipeline generation and conversion through proactive deal management.
    • Lead complex, high-value deals and strategic negotiations.
    • Ensure principled adoption of sales methodologies and CRM processes.
  • Customer & Account Management
    • Build and maintain executive-level relationships with key customers and strategic accounts.
    • Supervise account planning and ensure strong customer retention and expansion strategies.
    • Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns.
    • Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets).
    • Identify and develop new market opportunities and partnerships across EMEA.
  • Team Leadership & Talent Development
    • Recruit, develop, and retain a high-performing regional sales team.
    • Set clear performance expectations, critical metrics, and accountability frameworks.
    • Provide ongoing coaching, mentoring, and performance management.
    • Develop a culture of high performance, collaboration, and continuous improvement.
    • Partner with HR on talent planning, succession, and organizational design.
  • Strategy & Market Development
    • Define and complete the EMEA sales strategy in alignment with global priorities.
    • Analyze market trends, competitive landscape, and customer insights to inform decisions.
    • Identify growth segments, verticals, and geographic expansion opportunities.
    • Collaborate with marketing, product, and allied teams to align go-to-market initiatives.
    • Drive regional business planning and long-term growth strategies.
  • Forecasting, Budgeting & Reporting
    • Own accurate and timely sales forecasting (weekly, monthly, quarterly).
    • Develop and lead regional sales budgets, including cost control and return on investment optimization.
    • Track and communicate performance against targets using data-driven insights.
    • Provide regular reporting and executive updates to VP Sales and senior leadership.
    • Ensure data integrity and effective use of CRM and reporting tools.
  • Operational Excellence
    • Establish and implement guidelines across sales operations and processes.
    • Drive adoption of tools, automation, and analytics to improve efficiency.
    • Optimize territory design, quota allocation, and coverage models.
    • Ensure compliance with company policies, legal, and regulatory requirements.
    • Partner with Sales Operations to continuously improve performance frameworks.
  • Cross-Functional Collaboration
    • Work closely with Marketing on demand generation and campaign effectiveness.
    • Partner with Customer Success and Services to ensure delivery excellence and renewals.
    • Collaborate with Product teams to provide market feedback and influence roadmap.
    • Align with Channel/Partner teams to improve indirect revenue contribution.

Qualifications & Experience

  • 10+ years of sales experience, with significant leadership responsibility in EMEA.
  • Experience in Class III casino games.
  • Consistent record of achieving and exceeding revenue targets.
  • Experience leading geographically distributed teams.
  • Strong background in complex enterprise sales and deal negotiation.
  • Demonstrated ability to build and complete strategic sales plans.
  • Experience with CRM systems (e.g., Salesforce) and sales analytics tools.

To note for this role we are open to candidates being based in either UK or Spain. Relocation and visa sponsorship opportunities are available.

Travel Expectations

Up to 50% travel.

We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V.

Robust benefits package

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Sales Director EMEA in London employer: Aristocrat Gaming

Aristocrat Gaming is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about mobile app development. With a strong emphasis on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with talented professionals in a supportive environment. Located in a vibrant tech hub, our team enjoys a flexible work-life balance and the unique advantage of contributing to cutting-edge gaming technology.

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Contact Details:

Aristocrat Gaming Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Director EMEA in London

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Director EMEA at Aristocrat Gaming, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Aristocrat Gaming. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director EMEA. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Director EMEA in London

Revenue Growth
Sales Execution
Strategic Leadership
Customer Relationship Management
Sales Methodologies
Negotiation Skills
Market Analysis

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Aristocrat Gaming:When writing your cover letter, make sure to tailor your message specifically for Aristocrat Gaming. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Aristocrat Gaming

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Aristocrat Gaming that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Aristocrat Gaming that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Aristocrat Gaming’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.