Product Marketing Manager (ARIS) in London

ARIS, the Process Intelligence leader and part of Software GmbH, helps organizations turn their processes into value. By managing the entire process lifecycle with a single, integrated suite, ARIS enables companies to define, analyze, simulate, optimize and control their processes. ARIS is consistently recognized by Gartner and Forrester as a leader in Process Intelligence and Process Mining and is trusted by thousands of businesses across finance, healthcare, manufacturing, retail and others to improve and reinvent their business.

We are currently looking for a Product Marketing Manager, based in England, to join our ARIS Global Marketing team. Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of message adoption. Product Marketing is a strategic marketing function that links product management and the Go-to-market organization. This role will also work closely with the sales organization to improve productivity to help retain existing customers, secure new business as well as to support up-sell/cross-sell opportunities.

Essential functions

• GTM Strategy - Contribute to go-to-market strategy by helping define ideal customer profiles, building personas, use cases, return on investment, and mapping the customer journey.
• Product Marketing Strategy - Work with colleagues to build and refine the messaging that ties individual products to our business strategy and creates a bridge to the challenges our customers face.
• Messaging and Positioning - Develop messaging frameworks and value propositions for the features and benefits of the product portfolio, differentiated by audience such as prospects, customers, analysts, partners, and employees.
• Subject Matter Expert - Leverage deep expertise in Process Intelligence, Process Management, Process Mining, Operation Resilience. Act as a subject matter expert to support strategic sales opportunities. Participate in thought leadership webinars, analyst briefings, and customer meetings. Contribute to white papers, campaign assets, and other materials as needed.
• Product Launches - Maximize the impact of new product releases by infusing the launch activities with value for the customer; collaborating with the product management, marketing, and demand generation teams on activations including external announcements, sales training, and upsell/cross-sell campaigns and assets.
• Sales Enablement - Collaborate with cross-functional teams to develop sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models to help accelerate the on-boarding of new reps and improve sales productivity.
• Competitive and Market Intelligence - Aid in the development of competitive battle cards and win themes against key vendors. Understand themes in the industry, customer challenges.
• Cross-team Collaboration - Be the go-to resource for other internal Marketing team counterparts for all things related to your product expertise.

Requirements

• Ideally 5+ years of experience in product marketing or a product management role at enterprise technology/software company (preferably with process intelligence expertise).
• 5+ years of marketing, product, or sales roles, ideally in a matrixed organization.
• Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, analogies, and from the customer's point of view.
• A passion for learning new technologies and an aptitude to learn technical concepts quickly.
• Ability to create documents and presentation materials for sales and other internal teams.
• Excellent verbal and written communication.
• Well-organized with effective time and activity management skills, goal-oriented.
• Ability to bring a diverse set of stakeholders to consensus.

At SAG ARIS GmbH we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law. We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.