GTM Director in City of London

Overview

Aries is a rapidly-scaling, next-generation software group purpose-built to scale founder-led, mission-critical SaaS companies at the heart of the $50B+ cloud ecosystem. We unify niche B2B SaaS businesses under Aries\’ AI and Growth Platform – unlocking visibility, velocity, and value across our portfolio. With a permanent capital base and ~$200M invested annually, we’re building a new model for software scale focused on long-term value.

The Role

We’re looking for a Director of Go-To-Market Strategy to work directly inside our portfolio companies — leading early commercial efforts as an embedded operator. You’ll be hands-on in sales: prospecting, pitching, and closing deals like an AE, while also building scalable go-to-market foundations that companies can grow on. You’ll partner closely with founders and leadership teams to identify ICPs, shape messaging, and turn early traction into repeatable revenue. This is a high-impact role for someone who thrives in zero-to-one environments and wants to build multiple revenue engines from the ground up.

Key Responsibilities

• Own early sales motions: generate pipeline, lead demos, manage objections, and close deals
• Develop outbound and inbound strategies tailored to each company’s market and maturity
• Build GTM systems and tooling (CRM, reporting, outreach automation)
• Collaborate with product and marketing to align positioning and messaging
• Transition successful playbooks to early hires and support team ramp-up
• Document best practices into reusable templates and toolkits for the broader portfolio

About You

• 5–8+ years in B2B SaaS sales or GTM leadership, ideally with early-stage experience
• Proven track record selling to technical and/or enterprise buyers
• Comfortable operating independently across different products and industries
• Strong communication, structured thinking, and high execution velocity
• Based in London, with flexibility to work from our office several days per week

Nice to Have

• Experience as an early sales hire at a startup/in region
• Familiarity with tools like HubSpot, Salesforce, Apollo, Clearbit, Notion, Clay

Why Aries

• Sell and scale across a portfolio of high-potential SaaS businesses
• Work directly with founders and early teams on real business problems
• Learn and build across multiple verticals, playbooks, and growth stages