Director, Strategy in London

Director, Strategy in London

London Full-Time 132000 - 148000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead the development and execution of Ariat's go-to-market strategy for growth.
  • Company: Join Ariat, a global brand innovating in outdoor performance apparel and footwear.
  • Benefits: Enjoy competitive salary, comprehensive health benefits, and generous PTO.
  • Why this job: Make a real impact by shaping strategies that drive profitable growth.
  • Qualifications: 10+ years in strategy, preferably in apparel; strong analytical and leadership skills required.
  • Other info: Hybrid work model with opportunities for personal and professional development.

The predicted salary is between 132000 - 148000 ÂŁ per year.

About the Role

At Ariat, we are seeking an energetic, collaborative, and forward-thinking Director of Strategy to develop and support the execution of our go-to-market strategy. The role will report to the Vice President of Strategy & Analytics, and work closely with the Senior Leadership Team and the broader organization. Through rigorous analyses, focus on our customers, creative thinking, and deep partnership with cross-functional stakeholders, the Director of Strategy develops the overall strategic direction for Ariat. This person will support the prioritization and implementation of near-term initiatives, and identify/assess longer-term growth opportunities across our Retail, eCommerce, Wholesale, and International business segments. Ariat currently has a hybrid schedule, and this role will be working in our San Leandro, CA office a minimum of three days per week.

You’ll Make a Difference By:

  • Developing and driving Ariat’s overall strategy, and translating the strategy into specific initiatives and transformation efforts that drive profitable growth.
  • Researching and synthesizing market and competitive intelligence to understand current trends and industry dynamics – and what they mean for Ariat, both short- and long-term.
  • Evaluating new business opportunities, including market potential, brand/customer fit, competitive positioning, capability requirements, and business cases.
  • Supporting cross-functional teams to provide clear insights and strategies for key growth initiatives in their respective areas, and how these “ladder up” to Ariat’s overall strategy.
  • Assessing growth and capability investments (e.g., Artificial Intelligence), including use case prioritization, business impact, and change management required.
  • Partnering with consumer insights and analytics teams to embed “voice of the consumer” into our strategies – with a clear articulation of the “so-what.”
  • Evaluating underlying drivers of business performance and opportunities for improvement (e.g., sales trends, consumer loyalty, channel growth, etc.).
  • Synthesizing findings and developing clear and compelling materials that communicate our strategies to the Board, Senior Leadership Team, and the broader organization.
  • Leading the Strategy team, providing strategic guidance, thought leadership, and mentorship that supports personal and professional development.
  • Assisting with other responsibilities based on business needs.

About You

  • 10+ years of work experience in strategy or strategy consulting for wholesale and direct-to-consumer companies. Experience in the apparel and/or footwear industry strongly preferred.
  • Bachelor’s degree required. MBA preferred.
  • Track record of leading and developing high-performing teams.
  • Entrepreneurial mindset, with a track record of building new capabilities or supporting a business through an accelerated growth and transformation period.
  • Demonstrated track record as an outstanding problem solver and strategic thinker with the ability to quickly identify key issues and develop hypotheses.
  • Ability to translate complex ideas and dispersed information into simple, actionable recommendations.
  • Strong analytical and financial modeling skills, with the ability to oversee and provide support to cross-functional partners and/or more junior team members.
  • Organizational skills, including project planning, time management, and attention to detail.
  • Strong business acumen related to consumer-facing businesses and the ability to assess the impact of decisions on overall business performance.
  • Strength in written and oral communication with proven ability to connect with and influence senior executives.
  • Strong ability and willingness to collaborate effectively as a true team player.
  • Demonstrated interest in retail and apparel/footwear.

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $165,000 - $185,000 per year. The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariat’s holistic benefits package for full-time team members includes (but is not limited to):

  • Medical, dental, vision, and life insurance options.
  • Expanded wellness and mental health benefits.
  • Paid time off (PTO), paid holidays, and paid volunteer days.
  • 401(k) with company match.
  • Bonus incentive plans.
  • Team member discount on Ariat merchandise.

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.

Director, Strategy in London employer: Ariat International

Ariat is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals seeking to make a meaningful impact in the apparel and footwear industry. With a strong focus on employee growth, Ariat offers comprehensive benefits, including wellness programmes, generous paid time off, and opportunities for mentorship and professional development, all within a vibrant San Leandro office environment. Join us to be part of a forward-thinking team that values creativity and strategic insight while driving profitable growth across diverse business segments.
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Contact Detail:

Ariat International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director, Strategy in London

✨Tip Number 1

Network like a pro! Reach out to your connections in the industry, especially those who might know someone at Ariat. A friendly chat can open doors that a CV just can't.

✨Tip Number 2

Prepare for interviews by researching Ariat's recent initiatives and market trends. Show us you’re not just interested in the role but also passionate about the brand and its direction.

✨Tip Number 3

Practice your storytelling skills! Be ready to share specific examples of how you've driven strategy and growth in previous roles. We love hearing about real-world impact.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.

We think you need these skills to ace Director, Strategy in London

Strategic Thinking
Market Research
Competitive Analysis
Business Development
Cross-Functional Collaboration
Consumer Insights
Analytical Skills
Financial Modelling
Project Management
Communication Skills
Team Leadership
Problem-Solving Skills
Organisational Skills
Entrepreneurial Mindset
Attention to Detail

Some tips for your application 🫡

Show Your Strategic Thinking: When writing your application, make sure to highlight your strategic mindset. Use examples from your past experiences that demonstrate how you've developed and executed successful strategies, especially in the apparel or footwear industry.

Keep It Clear and Concise: We love a good story, but keep it focused! Make sure your application materials are clear and to the point. Avoid jargon and complex language; instead, aim for straightforward communication that showcases your ability to translate complex ideas into actionable insights.

Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Director of Strategy role. Mention how your skills align with Ariat’s goals and values, and show us why you’re the perfect fit for our team.

Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people and helps us keep track of all candidates. Plus, it’s super easy and straightforward!

How to prepare for a job interview at Ariat International

✨Know Your Strategy Inside Out

Before the interview, dive deep into Ariat's current strategy and market position. Familiarise yourself with their recent initiatives and how they align with industry trends. This will not only show your genuine interest but also allow you to discuss how your experience can contribute to their strategic goals.

✨Prepare for Analytical Questions

Given the analytical nature of the role, be ready to tackle questions that assess your problem-solving skills. Think of specific examples from your past where you've successfully evaluated business opportunities or developed strategic recommendations. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

✨Showcase Your Leadership Style

As a Director of Strategy, you'll be leading a team. Be prepared to discuss your leadership philosophy and provide examples of how you've mentored others or driven team success in previous roles. Highlight your collaborative approach and how you foster a high-performing environment.

✨Articulate the 'So-What'

Ariat values insights that translate into actionable strategies. Practice articulating the implications of your analyses clearly and concisely. Be ready to explain how your recommendations can impact growth and performance, ensuring you connect the dots for your interviewers.

Director, Strategy in London
Ariat International
Location: London
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