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- Tasks: Lead digital marketing strategies to generate high-quality leads and optimise the buyer journey.
- Company: Join Aria Systems, a leader in cloud-native billing and monetization software.
- Benefits: Remote work flexibility, competitive salary, and a chance to shape innovative marketing strategies.
- Why this job: Make a real impact in a dynamic role that drives growth for cutting-edge tech companies.
- Qualifications: 5+ years in B2B demand generation with strong analytical and communication skills.
- Other info: Collaborative environment with opportunities for professional development and career advancement.
The predicted salary is between 50000 - 70000 ÂŁ per year.
Department: Marketing
Location: Remote - UK or US
Reports to: VP, Product Marketing
Start Date: 15th April 2026
Period: 15 Months
Status: Contract
About Aria Systems
Aria Systems is a leading provider of cloud-native, AI-native billing and monetization software for enterprises with complex subscription and usage-based business models. Our platform enables some of the world’s most innovative companies across telecommunications, technology, media, and finance to launch new digital services, scale globally, and monetize at speed. As organizations increasingly shift toward digital services and usage-based revenue models, Aria is helping power the next generation of intelligent monetization.
The Role
The Digital Demand Generation Manager will be responsible for planning and executing Aria’s digital demand generation strategy across web, search, paid media, and account‑based marketing channels. Working closely with Product Marketing, Content Marketing, Community Influence, Marketing Operations, and external agencies, this role will optimize the digital buyer journey, generate high-quality intent-based leads, and contribute directly to sales pipeline growth. This is a highly cross‑functional role combining digital marketing strategy, analytics, and hands‑on campaign execution.
Key Responsibilities
- Own and optimize the Aria website as a core demand generation channel, improving engagement and conversion across the buyer journey.
- Manage Aria’s SEO and GEO strategy, working with agencies and internal teams to develop search‑optimized and AI‑discoverable content.
- Plan and execute digital advertising campaigns across search, social, and ABM platforms including Google, LinkedIn, and ZoomInfo.
- Manage our Press Release processes and communications across internal and external stakeholders.
- Develop and run Account‑Based Marketing (ABM) programs targeting key accounts and buying groups.
- Produce digital marketing copy for website, landing pages, email campaigns, and social media.
- Identify content gaps across the buyer journey and collaborate with the content team to address them.
- Track campaign performance and optimize based on data‑driven insights and pipeline contribution.
- Work with Marketing Operations to develop reporting and campaign performance dashboards.
Required Skills & Experience
- 5+ years of experience in B2B demand generation or digital marketing, ideally in SaaS or enterprise software.
- Experience managing multi‑channel digital campaigns including paid media, SEO/GEO, and ABM.
- Experience with Generative Engine Optimization (GEO) and AI‑driven search discovery.
- Strong analytical skills and experience interpreting marketing performance data.
- Excellent written communication skills and attention to detail.
- Ability to collaborate cross‑functionally across marketing, product, and sales teams and leadership.
Apply for this position directly on our website at https://www.ariasystems.com/company/careers. Aria Systems is an EEO employer that actively pursues and hires a diverse workforce. Please, no phone calls. Principals only; recruiters please do not respond to this ad.
Digital Demand Generation Manager (Maternity Cover) employer: Aria Systems
Contact Detail:
Aria Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Demand Generation Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend virtual events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Nail that interview prep! Research Aria Systems thoroughly, understand their products, and be ready to discuss how your skills align with their needs. We want you to shine, so practice common interview questions and prepare some thoughtful ones of your own.
✨Tip Number 3
Show off your digital marketing chops! Create a portfolio showcasing your past campaigns, results, and any innovative strategies you've implemented. We love seeing real examples of your work, so make sure to highlight your successes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. We’re excited to see your application for the Digital Demand Generation Manager role, so don’t hesitate to hit that apply button!
We think you need these skills to ace Digital Demand Generation Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Demand Generation Manager role. Highlight your experience in B2B demand generation and digital marketing, especially in SaaS or enterprise software. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in managing multi-channel digital campaigns and how you can contribute to our team at Aria.
Show Off Your Analytical Skills: Since this role involves tracking campaign performance, make sure to showcase your analytical skills. Include any relevant metrics or data from previous campaigns that demonstrate your ability to optimise based on insights. We love data-driven decision-making!
Apply Through Our Website: Don't forget to apply through our website! It's the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen on joining our team at Aria Systems!
How to prepare for a job interview at Aria Systems
✨Know Your Digital Demand Generation Stuff
Make sure you brush up on the latest trends in digital demand generation, especially in B2B and SaaS. Be ready to discuss your experience with multi-channel campaigns, SEO, and ABM strategies. This will show that you're not just familiar with the role but genuinely passionate about it.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive marketing decisions in the past. Bring examples of how you've tracked campaign performance and optimised based on insights. This is crucial for a role that relies heavily on analytics, so make it a key part of your conversation.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with product, content, and sales teams in previous roles. Highlight any specific projects where teamwork led to successful outcomes.
✨Craft Your Own Marketing Copy
As you'll be producing digital marketing copy, consider preparing a few examples of your writing. Whether it's web content, email campaigns, or social media posts, having tangible samples can help demonstrate your skills and creativity during the interview.