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- Tasks: Lead impactful marketing campaigns and enhance client engagement in a dynamic environment.
- Company: Join Argyll Ruane, a leader in Non-Destructive Testing training and consultancy.
- Benefits: Competitive salary, professional growth, and a chance to make a real impact.
- Other info: Flexible work environment with opportunities for travel and collaboration.
- Why this job: Shape the future of industry standards while working with a passionate team.
- Qualifications: Marketing degree and 4-8 years of experience in a marketing role.
The predicted salary is between 35000 - 45000 £ per year.
Salary: Competitive (based on qualifications and experience)
Department: Marketing
Location: Sheffield, England
Responsible to: Managing Director
Description of duties
Overall purpose: Lead the marketing and learning materials function, driving business growth through high-impact campaigns, increased course/examination bookings, and stronger client engagement. Ensure all learner-facing materials meet quality and brand standards, while supporting key client relationships and new business opportunities.
Key performance areas
- Marketing & Demand Generation (Primary Focus)
- Develop and deliver the annual marketing plan across training, examination, and consultancy services
- Execute multi-channel campaigns (digital, email, social, events) to generate leads and bookings
- Monitor performance, optimise campaigns, and report on ROI, improving conversion from enquiry to booking
- Manage website content, course listings, and digital presence (including LinkedIn)
- Produce case studies, client testimonials and clear, sector-relevant messaging
- Oversee the planning, organisation and attendance at key industry events
- Lead and mentor the Marketing Executive and Learning Materials team, ensuring clear objectives, high performance, and professional growth
- Oversee the production and brand-alignment of all learning materials (course notes, workbooks, presentations) and LMS activities
- Manage the marketing and learning materials budget, allocating spend effectively, tracking return on investment
- Maintain strong relationships with key corporate clients
- Encourage repeat business and ongoing engagement
- Gather feedback to improve services and customer experience
- Support outreach to prospective corporate clients
- Assist in preparing proposals for group and bespoke training
- Contribute to identifying new business opportunities
- Act as a brand guardian, developing brand guidelines and ensuring consistency across all communications
- Strengthen the company’s position as a trusted training, examination and consultancy provider across key sectors
- Support relationships with industry bodies and partners
- Work closely with operations teams to align supply with demand
- Coordinate marketing activities with training schedules
- Support use of CRM systems for tracking enquiries and bookings
Key attributes / Person specification
Essential
- Marketing degree or professional qualification (e.g. CIM)
- 4-8 years’ experience in a marketing role
- Previous experience delivering marketing plans and lead generation campaigns
- Strong copywriting, editing, and content creation skills for digital and print channels
- Excellent written and verbal communication skills
- Experience using digital marketing tools including Google Ads, Google Analytics, LinkedIn Ads
- Experience using Content Management Systems (e.g. Wordpress), email marketing platforms (e.g. Mailchimp), and social media scheduling tools (e.g. Loomly)
- Experience of Customer Relationship Management (CRM) systems
- Experience of brand application across multiple channels
- Strong organisational and project management skills, with the ability to manage multiple priorities
- Proactive and collaborative, with the ability to work both independently and across the business
- Flexible and adaptable, able to work effectively in a small business environment without close supervision
- Innovative and creative, with a relentless focus on improving customer experience to meet and exceed customer expectations
- Highly competent in Microsoft Office (Word, PowerPoint, Excel, Outlook)
- Keeps up to date in marketing best practice and industry trends
Desirable
- Experience marketing technical or engineering services
- Experience supporting events, exhibitions, or trade shows
- Experience working with Learning Management Systems (e.g. Moodle)
- Commercial awareness and a hands-on, outcome-driven approach
Additional
- Willingness to travel occasionally, both national and international where required
- Must hold a full clean UK driving licence
- Candidates must have the right to work in the UK without the need for current or future visa sponsorship
About Argyll Ruane
We’re proud to lead the way in Non-Destructive Testing (NDT) and coatings training, examinations and NDT consultancy services. Guided by decades of industry knowledge and expertise, we deliver professional, high-quality services to promote and improve the industry by developing well-trained, highly competent professionals and supporting them and their employers throughout their careers.
Driven by our purpose to cultivate expertise, uphold integrity, and advance quality assurance, we collaborate with a diverse network - from self-sponsored professionals to global multinationals - to elevate industry standards and build a legacy of excellence that inspires trust worldwide.
By joining our team, your work will have a lasting impact - because what we do matters. Together, we inspire and empower NDT and coatings professionals to excel by offering exceptional, high-quality services that elevate industry benchmarks and promote excellence.
How to apply
Submit your CV and covering letter to bryan.ravenshear@argyllruane.com
Support with your application
At Argyll Ruane, we’re committed to making sure our hiring process is fair and accessible for everyone and want to support all candidates to perform at their best. If you need support in the form of a reasonable adjustments due to disability, let us know as soon as possible by emailing bryan.ravenshear@argyllruane.com. Any information you provide will be treated with privacy and confidentiality as per our Privacy policy.
Marketing Manager in Sheffield employer: Argyll Ruane
Contact Detail:
Argyll Ruane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Sheffield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content, and any successful projects you've led. This will give potential employers a taste of what you can bring to the table, especially when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute. Tailor your responses to highlight your experience with digital tools and lead generation, which are key for this role.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the position. It’s also a great opportunity to reiterate why you’re the perfect fit for the Marketing Manager role at Argyll Ruane.
We think you need these skills to ace Marketing Manager in Sheffield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your relevant experience, especially in lead generation campaigns and digital marketing tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can drive business growth at Argyll Ruane. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics where possible to demonstrate how you've improved conversion rates or increased client engagement in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Let’s make this happen together!
How to prepare for a job interview at Argyll Ruane
✨Know Your Marketing Stuff
Make sure you brush up on the latest marketing trends and tools, especially those mentioned in the job description like Google Ads and LinkedIn Ads. Be ready to discuss how you've used these tools in your previous roles to drive successful campaigns.
✨Showcase Your Campaign Success
Prepare specific examples of past marketing campaigns you've led. Highlight the strategies you used, the results achieved, and how you optimised for better performance. This will demonstrate your ability to generate leads and bookings effectively.
✨Understand the Company and Its Values
Research Argyll Ruane and understand their mission in the NDT and coatings training industry. Be prepared to discuss how your values align with theirs and how you can contribute to their goal of elevating industry standards.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. This shows your interest in the role and the company. Ask about their current marketing strategies or how they measure success in client engagement, which will also give you insights into their expectations.