Marketing Manager

Salary: Competitive (based on qualifications and experience)

Department: Marketing

Location: Sheffield, England

Responsible to: Marketing Manager

Key relationships:

• Internal: Marketing, Learning Materials, Customer Services, Level 3 Services Consultants, Training and Examination staff
• External: Clients, Students, Certification bodies, Suppliers

Description of duties

Overall purpose: Lead the marketing and learning materials function, driving business growth through high-impact campaigns, increased course/examination bookings, and stronger client engagement. Ensure all learner-facing materials meet quality and brand standards, while supporting key client relationships and new business opportunities.

Key performance areas

Marketing & Demand Generation (Primary Focus)

• Develop and deliver the annual marketing plan across training, examination, and consultancy services
• Execute multi-channel campaigns (digital, email, social, events) to generate leads and bookings
• Monitor performance, optimise campaigns, and report on ROI, improving conversion from enquiry to booking
• Manage website content, course listings, and digital presence (including LinkedIn)
• Produce case studies, client testimonials and clear, sector-relevant messaging
• Oversee the planning, organisation and attendance at key industry events
• Lead and mentor the Marketing Executive and Learning Materials team, ensuring clear objectives, high performance, and professional growth
• Oversee the production and brand-alignment of all learning materials (course notes, workbooks, presentations) and LMS activities
• Manage the marketing and learning materials budget, allocating spend effectively, tracking return on investment

Client Relationship Management

• Maintain strong relationships with key corporate clients
• Encourage repeat business and ongoing engagement
• Gather feedback to improve services and customer experience
• Support outreach to prospective corporate clients
• Assist in preparing proposals for group and bespoke training
• Contribute to identifying new business opportunities

Brand & Industry Presence

• Act as a brand guardian, developing brand guidelines and ensuring consistency across all communications
• Strengthen the company’s position as a trusted training, examination and consultancy provider across key sectors
• Support relationships with industry bodies and partners

Internal Collaboration

• Work closely with operations teams to align supply with demand
• Coordinate marketing activities with training schedules
• Support use of CRM systems for tracking enquiries and bookings

Key attributes / Person specification

• Marketing degree or professional qualification (e.g. CIM)
• 4-8 years’ experience in a marketing role
• Previous experience delivering marketing plans and lead generation campaigns
• Strong copywriting, editing, and content creation skills for digital and print channels
• Excellent written and verbal communication skills
• Experience using Content Management Systems (e.g. WordPress), email marketing platforms (e.g. Mailchimp), and social media scheduling tools (e.g. Loomly)
• Experience of Customer Relationship Management (CRM) systems
• Experience of brand application across multiple channels
• Strong organisational and project management skills, with the ability to manage multiple priorities
• Proactive and collaborative, with the ability to work both independently and across the business
• Flexible and adaptable, able to work effectively in a small business environment without close supervision
• Innovative and creative, with a relentless focus on improving customer experience to meet and exceed customer expectations
• Highly competent in Microsoft Office (Word, PowerPoint, Excel, Outlook)
• Keeps up to date in marketing best practice and industry trends
• Experience marketing technical or engineering services
• Experience supporting events, exhibitions, or trade shows
• Experience working with Learning Management Systems (e.g. Moodle)
• Commercial awareness and a hands-on, outcome-driven approach

Additional

• Willingness to travel occasionally, both national and international where required
• Must hold a full clean UK driving licence
• Candidates must have the right to work in the UK without the need for current or future visa sponsorship

This job description is intended as a guide to the main responsibilities of the post and is not an exhaustive list of duties and tasks. The post holder may be required to take on other tasks which they could reasonably be expected to perform. The post-holder must be willing to undertake some cross-training with other posts within the department to ensure commonality of procedures and flexibility to cater for high workload periods. The post-holder is expected to uphold Argyll Ruane values and policies, while contributing to a diverse, inclusive culture and demonstrating an appreciation for the engineering and science community.

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