Senior Product Marketing Manager - B2B Technology

Senior Product Marketing Manager

– Information Services

Location: Holborn, London, UK.

About Argus

Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with over 1,400 staff, Argus is an independent media organisation with 30 offices in the world’s principal commodity trading hubs.

Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.

Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women’s network. Our core values are Excellence, Integrity, Partnership and Inclusivity.

What will you be doing?

In recent years Argus has expanded coverage beyond daily price reporting into analytics and forecasting, which is now a key area for achieving commercial targets in the years ahead. Argus Consulting Services and Argus Data Science functions provide forward looking analytical capabilities that complement the traditional price reporting Argus business. These portfolios have unique technical capabilities, different target personas and value drivers. This strategic marketing role is central to achieving the high commercial growth expectations by driving a consistent message and standardised approach to the way we promote each portfolio across all marketing activities.

In this newly created role you will be responsible for translating business objectives into marketing strategies and working with marketing colleagues to implement actionable go-to-market plans to ensure that customer satisfaction, brand perception, customer acquisition and retention goals are achieved. You should be an innovator and challenge our way of thinking, to inspire both marketing colleagues and the wider business to succeed. You will be the marketing subject matter expert for Argus Consulting Services and Argus Data Science, as well as taking ownership for other corporate non-sector projects and initiatives when required.

Reporting directly to the VP Product Marketing, ideal candidates will be proactive, critical thinkers who radiate a can-do attitude, capable of working through a matrixed organization to deliver marketing programs that build brand position and produce high quality sales leads. A strong ability to communicate and collaborate is essential for success in the role.

Key Responsibilities

1. Build and embed strong and consistent use of high level value propositions for each portfolio.
2. Drive a consistency approach to the marketing activities delivered via colleagues in Product and Regional Marketing through key delivery channels, such as the website, collateral and campaigns.
3. Create innovative collateral that successfully demonstrate Argus’ capabilities within each portfolio.
4. Build templates that can be utilised by Product and Regional Marketing in order to bring greater efficiency and consistency when promoting each portfolio.
5. Build a cross-sector, high-level marketing road maps that capture new product developments, and then collaborate with relevant marketing colleagues to ensure consistent implementation.
6. Be the champion for your portfolios, collaborating with product and regional marketing to drive consistency, repeatability and better integration of each portfolio within the Product and Regional Marketing strategies.
7. Educating marketing colleagues on best practices for marketing across each portfolio.
8. Analyse marketing data reports for each of your portfolios to improve sales lead conversion rates to revenue capture.
9. Identify new cross sector opportunities, such as industry associations and 3rd party events.
10. Become fluent in the technical vocabulary for each portfolio and the delivery platforms associated with each.
11. Own senior stakeholder relationships across each function, disseminating key messages and nurturing joined up thinking.
12. Develop an understanding of the competitive landscape and engage with internal stakeholders to best position the value of Argus’ offering.
13. Demonstrate nimble work habits whereby you seize upon fast-breaking market trends or movements to enable timely and topical marketing activities.
14. Take ownership of ad-hoc corporate projects and initiatives that require marketing support.

Skills and Experience

1. Have strong B2B product marketing experience, preferably in B2B SaaS/Technology; international marketing experience is an advantage.
2. Have a strong command of the English language and an appreciation for the written word; excellent English written, and communication skills are a must.
3. Are naturally curious and are interested to learn about commodity markets and price reporting agencies, with a base-level knowledge of the markets that Argus serves.
4. Have a proven record of developing innovative, high performing content marketing assets that effectively capture audience interest.
5. Have a strong commercial background, understanding of demand generation principles and developing go-to-market strategies.
6. Experienced in working with marketing automation and CRM software, and know how to leverage these tools to accomplish marketing goals and deliver insights.
7. You are self-directed to continuously adapt to achieve strategic goals.
8. Have high attention to detail and produce quality work in a timely manner.
9. Are willing to work with people at all levels of the organization—from the CEO to the interns.
10. Thrive on building substantive internal and external relationships, working as part of a team and continuously learning.
11. Are excited to solve problems from start to finish: identify causes, recommend solution, and implement.
12. Believe in Passion, Integrity, Excellence and Results.

Success Metrics

1. Marketing-contributed Revenue.
2. Content quality – engagement.
3. Efficiency – can produce a high quantity of assets and manage multiple initiatives.
4. Internal customer satisfaction.
5. Sales’ utilisation of Product Marketing materials to support buyer conversations/interactions.
6. Database growth/health.
7. Pipeline acceleration impact (e.g. sales/prospect adoption, engagement, conversion, velocity).

Key Requirements

1. Minimum 7 years related B2B marketing experience, ideally in product marketing, in commodity markets.
2. Able to navigate a complex environment involving stakeholders in various business functions and regions.
3. Able to balance the desires of the stakeholders with the needs of the Argus business and marketing objectives.
4. Commercially driven and ambitious to prove the ROI of marketing campaigns.
5. Complex project management experience.
6. A bachelor’s degree in a related field (preferably in marketing).
7. Metric driven and can draw insight from complex marketing data to feed into marketing strategies.
8. Pragmatic and good at building strong relationships across multiple teams, including with sales, business leaders, marketing and with content experts.
9. Ability to effectively communicate marketing strategies and tactical plans to leaders and stakeholders.
10. Strong written communication and analytical skills.
11. Others: energetic/positive, good communicator, detail and result oriented, planning and management skills, readily adaptable to changing market and organizational requirements, customer focused, and goal/results oriented.

What’s in it for you

Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

1. Competitive salary and company bonus scheme.
2. Group pension scheme.
3. Group healthcare and life assurance scheme.
4. Flexible working environment.
5. 25 days holiday with annual increase up to 30 days.
6. Subsidised gym membership.
7. Season ticket travel loans.
8. Cycle to work scheme.
9. Extensive internal and external training.

For more details about the company and to apply please make sure you upload your CV via our website: .

By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.

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