Marketing Manager - Customer Lifecycle

Marketing Manager – Customer Lifecycle

Holborn, London, UK

Argus is where smart people belong and where they can grow. We answer the challenge of illuminating markets and shaping new futures.

What we’re looking for

Your role as the customer lifecycle marketing manager is to develop and execute the customer lifecycle marketing strategy that will drive customer engagement, satisfaction, and revenue through the customer journey for Argus. You will be working as part of the global marketing team and in partnership with key stakeholders across Argus. You will develop the lifecycle roadmap and ensure appropriate lifecycle marketing programs are created, maintained, and enhanced, from onboarding through to growth and renewals.

What will you be doing

• Development & maintenance of the contact strategy including targeting & opportunity identification
• Build & implement triggered lifecycle campaigns across early life, in-life, and retention phases
• Support the adoption of subscription products and services from Argus customers, from activation and onboarding to increased awareness and usage of our products
• Create programs to support adoption, such as user guides, training videos, webinars, and email campaigns
• Maintain strong commercial acumen
• Deliver incremental improvements in customer retention
• Create engagement campaigns to drive product usage and enhance customer knowledge and value of subscriptions
• Curate marketing briefs to activate campaigns
• Define clear KPIs for Customer Lifecycle marketing
• Articulate reporting and measurement requirements for inclusion in global marketing dashboards
• Support customer success teams in running effective customer surveys and ensure feedback is integrated into business units (e.g., NPS)
• Measure, track, and recommend based on data input and communication effectiveness
• Gain knowledge of the markets Argus operates in to optimize customer lifecycle programs and product positioning

Skills and Experience

• At least 3 years’ B2B digital marketing experience
• Proven experience in implementing customer lifecycle marketing programs
• Excellent verbal, written, and numerical skills
• Campaign planning and end-to-end project management experience
• Experience in planning customer journeys across various scenarios
• Experience developing & delivering contact strategies
• Curiosity about commodity markets and price reporting agencies, with basic market knowledge
• Proven ability to develop innovative content marketing assets
• Strong commercial background and understanding of demand generation and go-to-market strategies
• Experience using bespoke customer databases or CRM systems
• Ability to adapt strategically and maintain attention to detail
• Effective collaboration skills across all organizational levels
• Ability to build relationships within a global team
• High-performing, results-driven individual

What’s in it for you

Our rapidly growing, award-winning business offers a dynamic environment for talented professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and promotes professional development.

• Competitive salary and bonus scheme
• Group pension scheme
• Group healthcare and life assurance
• Flexible working environment
• 25 days holiday, increasing to 30
• Subsidised gym membership
• Season ticket travel loans
• Cycle to work scheme
• Extensive training opportunities

About Argus

Argus is a leading independent provider of market intelligence to global energy and commodity markets, offering price assessments, news, analytics, and more. Headquartered in London with over 1,400 staff and 30 offices worldwide, trusted by companies, governments, and traders in 160 countries.

Founded in 1970, privately owned by employee shareholders and General Atlantic, Argus is committed to career and personal growth, diversity, and inclusion.

For more information and to apply, please upload your CV via our website:

By applying, you consent to the collection and use of your personal data. Argus is an equal opportunity employer, welcoming diversity in the workplace.

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